<\/p>\n
\u4f5c\u8005 | \u5510\u98de<\/p>\n
\u7f16\u8f91 | \u674e\u5c0f\u5929<\/p>\n
\u5728\u5168\u7403\u7535\u5546\u5e02\u573a\u4e2d\uff0c\u4e1c\u5357\u4e9a\u6b63\u5728\u6210\u4e3a\u5546\u5bb6\u89d2\u9010\u7684\u5173\u952e\u6218\u573a\u3002<\/p>\n
2023\u5e74\uff0c\u4e1c\u5357\u4e9a\u7535\u5546\u5e02\u573a\u7684\u589e\u901f\u8fbe\u523018.6%\uff0c\u5c45\u5168\u7403\u7b2c\u4e00\u3002\u8c37\u6b4c\u3001\u6de1\u9a6c\u9521\u548c\u8d1d\u6069\u516c\u53f8\u8054\u5408\u53d1\u5e03\u7684\u300ae-Conomy SEA 2024\u300b\u62a5\u544a\u9884\u8ba1\uff0c2024\u5e74\u4e1c\u5357\u4e9a\u7535\u5546GMV\u5c06\u8fbe\u52301590\u4ebf\u7f8e\u5143\uff0c\u89c4\u6a21\u4e0a\u5b9e\u73b015%\u7684\u589e\u957f\u3002<\/p>\n
\u4ece\u8fc7\u53bb\u4e00\u5e74\u6765\u770b\uff0c\u5927\u4fc3\u662f\u523a\u6fc0\u4e1c\u5357\u4e9a\u7535\u5546\u5e02\u573a\u72c2\u5954\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u5176\u5f71\u54cd\u529b\u548c\u6d88\u8d39\u8005\u53c2\u4e0e\u5ea6\u5728\u9010\u5e74\u6500\u5347\u3002\u5728\u53cc12\u3001\u53cc11\u3001\u53cc10\u3001\u53cc9\u3001\u6cfc\u6c34\u8282\u3001\u5f00\u658b\u8282\u7b49\u5927\u4fc3\u8282\u70b9\u4e0a\uff0c\u4ee5TikTok Shop\u4e3a\u4ee3\u8868\u7684\u76f4\u64ad\u7535\u5546\u53c8\u58ee\u5927\u4e86\u5168\u65b0\u7684\u4ea4\u6613\u573a\u666f\uff0c\u626e\u6f14\u7740\u6574\u4e2a\u4e1c\u5357\u4e9a\u7535\u5546\u53d1\u5c55\u7684\u201c\u53d1\u52a8\u673a\u201d\u89d2\u8272\u3002\u636e\u58a8\u817e\u521b\u6295\u7684\u4f30\u7b97\uff0c\u5728\u4e1c\u5357\u4e9a\u5730\u533a\uff0cTikTok Shop2023\u5e74\u7684\u4ea4\u6613\u89c4\u6a21\u662f\u4e0a\u4e00\u5e74\u7684\u8fd14\u500d\u3002<\/p>\n
\u201c\u4eca\u5e74\u53cc11\uff0c\u6211\u4eecTikTok Shop\u4e1c\u5357\u4e9a\u8de8\u5883\u5e97\u94fa\u505a\u5230\u4e865\u500d\u7206\u53d1\u201d\uff0c\u77e5\u540d3C\u54c1\u724c\u7eff\u8054(UGREEN)\u7684TikTok Shop\u6e20\u9053\u8d1f\u8d23\u4eba\u5411\u6211\u4eec\u900f\u9732\u3002\u6b64\u65f6\uff0c\u7eff\u8054\u5728\u4e1c\u5357\u4e9a\u5730\u533a\u7ecf\u8425TikTok Shop\u8de8\u5883\u5e97\u7ea6\u4e00\u5e74\u65f6\u95f4\u3002\u5728\u6b64\u524d\u53cc10\u3001\u53cc9\u7b49\u5927\u4fc3\u4e2d\uff0c\u7eff\u8054\u4e5f\u5b9e\u73b0\u4e863\u500d\u5de6\u53f3\u7684\u589e\u957f\u3002<\/p>\n
\u8fd9\u6837\u7684\u589e\u957f\u5e76\u975e\u4e2a\u4f8b\uff0c\u8fc7\u53bb\u4e00\u5e74\uff0c\u8fd8\u6709\u5f88\u591a\u8de8\u5883\u54c1\u724c\u5728TikTok Shop\u4e1c\u5357\u4e9a\u5b9e\u73b0\u4e86\u8d85\u9884\u671f\u7684\u7206\u53d1\u3002<\/p>\n
<\/p>\n
\u4eca\u5e74\uff0c\u662f\u65b0\u5174\u5e02\u573a\u51fa\u6d77\u201c\u904d\u5730\u5f00\u82b1\u201d\u7684\u4e00\u5e74\u3002\u5c24\u5176\u662f\u4e1c\u5357\u4e9a\u548c\u62c9\u7f8e\uff0c\u6210\u4e3a\u4f17\u591a\u8de8\u5883\u5546\u5bb6\u201c\u751f\u9022\u5176\u65f6\u201d\u7684\u6398\u91d1\u4e4b\u8def\u3002\u5176\u4e2d\uff0c\u4e1c\u5357\u4e9a\u5e02\u573a\u66f4\u662f\u88ab\u79f0\u4e3a\u201c\u51fa\u6d77\u9996\u9009\u201d\u3002<\/p>\n
\u5c31\u5728\u4e24\u5468\u524d\uff0c\u53cc12\u5927\u4fc3\u843d\u4e0b\u5e37\u5e55\u300212\u670812\u65e5\u5f53\u5929\uff0c\u9a6c\u6765\u897f\u4e9a\u6574\u4f53GMV\u589e\u957f138%\uff1b\u65b0\u52a0\u5761GMV\u589e\u957f127%\u3002<\/p>\n
\u53cc12\u5927\u4fc3\u51b2\u523a\u65e5\uff0cTikTok Shop\u4e1c\u5357\u4e9a\u8de8\u5883\u6574\u4f53GMV\u589e\u957f188%\uff0c\u8ba2\u5355\u589e\u957f150%\u3002TikTok Shop\u5728\u6cf0\u56fd\u548c\u9a6c\u6765\u897f\u4e9a\u7684\u76f4\u64adGMV\u589e\u957f\u5747\u8d85\u8fc7170%\uff0c\u65b0\u52a0\u5761\u4e5f\u5b9e\u73b0\u4e86\u8fd1160%\u7684\u76f4\u64adGMV\u589e\u957f\u3002<\/p>\n
\u76f4\u64ad\u7535\u5546\uff0c\u6b63\u5728\u6210\u4e3a\u8de8\u5883\u5546\u5bb6\u4e0e\u4e1c\u5357\u4e9a\u6d88\u8d39\u8005\u4e4b\u95f4\u6700\u91cd\u8981\u3001\u6700\u901a\u7545\u7684\u6865\u6881\u3002<\/p>\n
<\/p>\n
\u4ece\u5e02\u573a\u9700\u6c42\u4fa7\u6765\u770b\uff0c\u4e1c\u5357\u4e9a\u62e5\u6709\u72ec\u7279\u7684\u4eba\u53e3\u7ed3\u6784\u3002\u636eWorldometers\u7684\u6570\u636e\uff0c\u622a\u81f32021\u5e748\u6708\uff0c\u4e1c\u5357\u4e9a\u603b\u4eba\u53e3\u8d85\u8fc76.75\u4ebf\uff0c\u5e73\u5747\u5e74\u9f84\u4ec5\u4e3a29\u5c81\uff0c60%\u4ee5\u4e0a\u7684\u4eba\u53e3\u5e74\u9f84\u572835\u5c81\u4ee5\u4e0b\uff0c\u800c65\u5c81\u4ee5\u4e0a\u7684\u4eba\u53e3\u4ec5\u53607%\u3002\u5e74\u8f7b\u4eba\u53e3\u5360\u6bd4\u8f83\u5927\u4e14\u4e92\u8054\u7f51\u666e\u53ca\u7387\u4e0d\u65ad\u6500\u5347\uff0c\u6d88\u8d39\u5347\u7ea7\u7684\u8d8b\u52bf\u4e5f\u6108\u53d1\u663e\u8457\u3002\u8fd9\u6837\u7684\u6d88\u8d39\u7fa4\u4f53\u5bf9\u4e8e\u65b0\u9c9c\u3001\u65b0\u9896\u7684\u8d2d\u7269\u6a21\u5f0f\u5145\u6ee1\u597d\u5947\uff0c\u5e76\u4e14\u6e34\u671b\u80fd\u591f\u63a5\u89e6\u5230\u66f4\u4e3a\u4e30\u5bcc\u591a\u6837\u7684\u5546\u54c1\u54c1\u7c7b\u3002\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u6240\u5177\u5907\u7684\u793e\u4ea4\u5c5e\u6027\uff0c\u6070\u597d\u4e0e\u6d88\u8d39\u8005\u5a31\u4e50\u5316\u8d2d\u7269\u7684\u504f\u597d\u9ad8\u5ea6\u5951\u5408\uff0c\u8ba9\u4ed6\u4eec\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u65e2\u80fd\u6ee1\u8db3\u7269\u8d28\u9700\u6c42\uff0c\u53c8\u80fd\u6536\u83b7\u793e\u4ea4\u4e0e\u5a31\u4e50\u4f53\u9a8c\u3002<\/p>\n
\u5728\u5e73\u53f0\u4fa7\uff0c\u5404\u5927\u7535\u5546\u5e73\u53f0\u654f\u9510\u5730\u6355\u6349\u5230\u4e1c\u5357\u4e9a\u7684\u6f5c\u529b\uff0c\u79ef\u6781\u4e3b\u52a8\u5730\u5e03\u5c40\u5e76\u5927\u529b\u63a8\u52a8\u76f4\u64ad\u4e1a\u52a1\u7684\u53d1\u5c55\u3002\u7eb7\u7eb7\u63a8\u51fa\u5404\u7c7b\u8865\u8d34\u6d3b\u52a8\uff0c\u901a\u8fc7\u771f\u91d1\u767d\u94f6\u7684\u6295\u5165\u6765\u964d\u4f4e\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u6210\u672c\uff0c\u4ece\u800c\u6709\u6548\u5730\u4fc3\u8fdb\u6d88\u8d39\u884c\u4e3a\u7684\u53d1\u751f\uff0c\u5438\u5f15\u66f4\u591a\u6d41\u91cf\u4e0e\u7528\u6237\u7c98\u6027\u3002<\/p>\n
\u518d\u770b\u5546\u5bb6\u4fa7\uff0c\u4e3a\u4e86\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5546\u5bb6\u4eec\u7eb7\u7eb7\u5165\u9a7b\u5e73\u53f0\uff0c\u79ef\u6781\u62e5\u62b1\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u79cd\u8349\u7b49\u65b0\u4f20\u64ad\u5f62\u5f0f\u3002\u4ed6\u4eec\u6df1\u5165\u7814\u7a76\u5e73\u53f0\u73a9\u6cd5\uff0c\u5e76\u7ed3\u5408\u5f53\u5730\u5e02\u573a\u7279\u70b9\u8fdb\u884c\u672c\u5730\u5316\u9002\u914d\uff0c\u4ece\u5546\u54c1\u7684\u9009\u62e9\u3001\u76f4\u64ad\u7684\u98ce\u683c\u5230\u8425\u9500\u7684\u8bdd\u672f\uff0c\u90fd\u7cbe\u5fc3\u7b56\u5212\uff0c\u4ee5\u66f4\u597d\u5730\u5438\u5f15\u4e1c\u5357\u4e9a\u5730\u533a\u7684\u6d88\u8d39\u8005\u3002<\/p>\n
\u6d41\u91cf\u6c60\u5927\u3001\u7528\u6237\u63a5\u53d7\u7a0b\u5ea6\u9ad8\u3001\u4eba\u8d27\u5339\u914d\u6548\u7387\u9ad8\uff0c\u6240\u4ee5\uff0cTikTok Shop\u5728\u4e1c\u5357\u4e9a\u5c55\u73b0\u51fa\u4e86\u5de8\u5927\u7684\u6f5c\u529b\u548c\u7206\u53d1\u529b\u3002<\/p>\n
<\/p>\n
\u636eeMarketer\u6570\u636e\uff0c\u4e1c\u5357\u4e9a\u7535\u5546\u884c\u4e1a\u6b63\u5904\u4e8e\u8fc5\u731b\u589e\u957f\u7684\u7ea2\u5229\u671f\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u5c55\u73b0\u51fa\u9886\u5148\u6001\u52bf\u30022023\u5e74\u5168\u7403\u7535\u5546\u96f6\u552e\u989d\u589e\u957f\u6700\u5feb\u768410\u4e2a\u56fd\u5bb6\u4e2d\uff0c\u4e1c\u5357\u4e9a\u6709\u4e09\u4e2a\u56fd\u5bb6\u4e0a\u699c\uff0c\u589e\u901f\u5747\u8d85\u8fc7\u5168\u7403\u5e73\u5747\u6c34\u5e73\u3002<\/p>\n
\u53e6\u4e00\u65b9\u9762\uff0c\u4e1c\u5357\u4e9a\u7684\u6d88\u8d39\u8005\u4e5f\u66f4\u4e50\u4e8e\u63a5\u53d7\u76f4\u64ad\u7684\u65b0\u5f62\u5f0f\uff0cMilieu Insight\u7684\u8c03\u7814\u62a5\u544a\u663e\u793a\uff0c\u5728\u4e1c\u5357\u4e9a\uff0c82%\u7684\u53d7\u8bbf\u8005\u8fdb\u5165\u8fc7\u76f4\u64ad\u95f4\uff0c\u6bcf\u5468\u81f3\u5c11\u901b\u4e00\u6b21\u76f4\u64ad\u95f4\u7684\u7528\u6237\u8fbe\u523048%\uff0c\u66fe\u5728\u76f4\u64ad\u95f4\u4e70\u8fc7\u4e1c\u897f\u7684\u6bd4\u4f8b\u8fbe\u523063%\u3002<\/p>\n
\u4ee5\u8d8a\u5357\u4e3a\u4f8b\uff0c\u6839\u636eNielsen IQ Vietnam\u7684\u8c03\u67e5\uff0c\u8d8a\u5357\u6d88\u8d39\u8005\u6bcf\u5468\u5e73\u5747\u82b1\u8d39\u591a\u8fbe13\u4e2a\u5c0f\u65f6\u89c2\u770b\u76f4\u64ad\u9500\u552e\uff0c\u8fd9\u63a8\u52a8\u4e86\u8d8a\u5357\u7535\u5546\u5e02\u573a\u7684\u53d1\u5c55\uff0c\u76ee\u524d\u8d8a\u5357\u6d88\u8d39\u8005\u7f51\u4e0a\u8d2d\u7269\u6392\u540d\u8dfb\u8eab\u5168\u7403\u7b2c11\u4f4d\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u76f4\u64ad\u5e26\u8d27\u7684\u5f62\u5f0f\u80fd\u5728\u4e1c\u5357\u4e9a\u6405\u52a8\u5982\u6b64\u5927\u7684\u98ce\u6f6e\uff1f<\/p>\n
\u9996\u5148\uff0c\u5c31\u6210\u4ea4\u903b\u8f91\u800c\u8a00\uff0cTikTok Shop\u7684\u76f4\u64ad\u529f\u80fd\u8131\u80ce\u4e8eTikTok\u7684\u5185\u5bb9\u751f\u6001\uff0c\u4e8c\u8005\u76f8\u4e92\u4f9d\u5b58\uff0c\u5171\u540c\u4fc3\u8fdb\u6d88\u8d39\u3002\u6d88\u8d39\u8005\u5728\u653e\u677e\u7684\u72b6\u6001\u4e0b\u6d4f\u89c8\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u95f4\uff0c\u5bf9\u89c6\u9891\u91cc\u7684\u5185\u5bb9\u548c\u4ea7\u54c1\u4ea7\u751f\u5174\u8da3\uff0c\u52a0\u4e4b\u8fbe\u4eba\u826f\u597d\u53e3\u7891\u52a0\u6301\uff0c\u201c\u4fe1\u4efb\u611f\u201d\u6cb9\u7136\u800c\u751f\uff0c\u6700\u7ec8\u5728\u6c89\u6d78\u5f0f\u6c1b\u56f4\u4e2d\u6b23\u7136\u4e0b\u5355\u3002<\/p>\n
\u5176\u6b21\uff0cTikTok Shop\u662f\u4f9d\u6258\u5728\u4e00\u6574\u4e2a\u5185\u5bb9\u751f\u6001\u4e4b\u4e0a\u7684\uff0c\u8fd9\u4e2a\u751f\u6001\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u53ef\u80fd\u6210\u4e3a\u521b\u4f5c\u8005\uff0c\u4e5f\u53ef\u80fd\u6210\u4e3a\u201c\u5e26\u8d27\u8005\u201d\u3002\u4e30\u5bcc\u591a\u5143\u7684\u5185\u5bb9\u6301\u7eed\u6d8c\u73b0\uff0c\u50ac\u751f\u51fa\u65e0\u5c3d\u6d41\u91cf\uff0c\u6d41\u91cf\u53c8\u4e3a\u76f4\u64ad\u95f4\u6ce8\u5165\u65b0\u5546\u673a\u3002\u56e0\u4e3a\u53ea\u8981\u5b58\u91cf\u548c\u589e\u91cf\u7528\u6237\u4e0d\u505c\u5730\u201c\u901b\u201d\u5185\u5bb9\uff0c\u5c31\u6709\u53ef\u80fd\u4e0d\u505c\u7684\u4e0b\u5355\uff0c\u7531\u6b64\u5f62\u6210\u6e90\u6e90\u4e0d\u65ad\u7684\u751f\u610f\u589e\u91cf\u3002<\/p>\n
\u6700\u540e\uff0c\u76f8\u6bd4\u8d27\u67b6\u7535\u5546\u201c\u641c\u7d22-\u6bd4\u4ef7-\u6210\u4ea4\u201d\u7684\u4ea4\u6613\u573a\u666f\uff0cTikTok Shop\u7684\u6a21\u5f0f\u66f4\u503e\u5411\u4e8e\u201c\u8d27\u627e\u4eba\u201d\u3002\u8d27\u54c1\u662f\u6839\u636e\u7528\u6237\u753b\u50cf\u201c\u81ea\u52a8\u8df3\u51fa\u6765\u7684\u201d\uff0c\u4e3e\u4e2a\u4f8b\u5b50\u5f53\u7528\u6237\u5728TikTok\u4e0a\u6d4f\u89c8\u64ad\u653e\u5047\u671f\u76f8\u5173\u7684\u5185\u5bb9\u65f6\uff0c\u53ef\u80fd\u4f1a\u60f3\u5230\u81ea\u5df1\u7684\u51fa\u884c\u5b89\u6392\uff0c\u7136\u540e\u6fc0\u8d77\u5bf9\u592a\u9633\u955c\u3001\u767b\u5c71\u6756\u3001\u6cf3\u8863\u3001\u5e10\u7bf7\u7b49\u7684\u8d2d\u4e70\u9700\u6c42\uff0c\u751a\u81f3\u4f1a\u8d2d\u4e70\u89c6\u9891\u540c\u6b3e\u5546\u54c1\u3002<\/p>\n
\u56e0\u6b64\uff0c\u76f4\u64ad\u5e26\u8d27\u7684\u98ce\u6f6e\u6a2a\u626b\u4e1c\u5357\u4e9a\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8fbe\u4eba\u548c\u5e73\u53f0\u53d1\u6325\u4e86\u72ec\u7279\u7684\u94fe\u63a5\u4f5c\u7528\u3002<\/p>\n
<\/p>\n
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Partipost\u516c\u5e03\u7684\u300a2024\u5e74\u7f51\u7ea2\u8425\u9500\u62a5\u544a\u300b\u4e5f\u5370\u8bc1\u4e86\u4e0a\u8ff0\u4e09\u70b9\u7684\u4ef7\u503c\u3002\u8be5\u62a5\u544a\u663e\u793a\uff0c\u7ea675%\u7684\u4e1c\u5357\u4e9a\u6d88\u8d39\u8005\u8868\u793a\u66f4\u613f\u610f\u8d2d\u4e70\u7f51\u7ea2\u63a8\u8350\u7684\u4ea7\u54c1\uff0c\u800c80%\u7684\u53d7\u8bbf\u8005\u81f3\u5c11\u6709\u4e00\u6b21\u6839\u636e\u7f51\u7ea2\u7684\u4ee3\u8a00\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n
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<\/p>\n
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<\/p>\n
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