{"id":7977,"date":"2024-11-26T02:06:12","date_gmt":"2024-11-26T03:06:12","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=7977"},"modified":"2025-07-30T03:24:07","modified_gmt":"2025-07-30T03:24:07","slug":"%e6%b8%b8%e6%88%8f%e6%b5%81%e9%87%8f%e7%8b%82%e6%ac%a2%e5%9c%a8%e5%8d%b3%ef%bc%8c%e6%80%8e%e4%b9%88%e5%a4%87%e6%88%98-2024-%e6%94%b6%e5%ae%98%e4%b9%8b%e6%88%98%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/7977\/","title":{"rendered":"\u6e38\u620f\u6d41\u91cf\u72c2\u6b22\u5728\u5373\uff0c\u600e\u4e48\u5907\u6218 2024 \u6536\u5b98\u4e4b\u6218\uff1f"},"content":{"rendered":"

2024\u5e74\u9010\u6e10\u6b65\u5165\u5e74\u672b\uff0c\u6e38\u620f\u4e70\u91cf\u6210\u672c\u6301\u7eed\u4e0a\u626c\u7684\u6001\u52bf\u672a\u51cf\u3002\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u51fa\u6d77\u5382\u5546\u800c\u8a00\uff0c\u8ba4\u771f\u53d1\u6398\u4e4b\u4e0b\u4ecd\u7136\u6709\u65b0\u7684\u673a\u4f1a\u70b9\u2014\u2014Q5 \u8425\u9500\u5b63\u3002\u6570\u5b57\u8425\u9500\u673a\u6784 Right Side Up \u7684\u7814\u7a76\u663e\u793a\uff0cQ5 \u671f\u95f4\u7684 CPM\uff08\u6bcf\u5343\u6b21\u5370\u8c61\u8d39\u7528\uff09\u76f8\u8f83\u4e8e 11 \u6708\u5e95\uff0c\u5e73\u5747\u4f1a\u4e0b\u964d 13%\uff0c\u8fd9\u4e00\u663e\u8457\u53d8\u5316\u81ea 2021 \u5e74\u8d77\u5438\u5f15\u4e86\u4f17\u591a\u5382\u5546\u7ade\u76f8\u5165\u5c40\u3002\u65e0\u8bba\u662f\u81f4\u529b\u4e8e\u54c1\u724c\u66dd\u5149\u7684\u5382\u5546\uff0c\u8fd8\u662f\u4e13\u6ce8\u4e8e\u7528\u6237\u589e\u957f\u7684\u4f01\u4e1a\uff0c\u5747\u5c06\u76ee\u5149\u805a\u7126\u4e8e\u8fd9\u4e00 \u201c\u65b0\u5174\u201d \u4e14\u6f5c\u529b\u5de8\u5927\u7684\u8282\u70b9\u3002\u90a3\u4e48\uff0c\u7a76\u7adf\u5982\u4f55\u624d\u80fd\u5145\u5206\u5229\u7528\u597d\u8fd9\u4e2a\u4f4e\u6210\u672c\u3001\u9ad8\u56de\u62a5\u7684\u9ec4\u91d1\u673a\u4f1a\u7a97\u53e3\u5462\uff1f\u7b54\u6848\u7684\u5173\u952e\u5728\u4e8e \u201c\u56e0\u5730\u5236\u5b9c\uff0c\u7cbe\u7ec6\u8fd0\u8425\u201d \u8fd9\u516b\u4e2a\u5b57\u3002<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Q5 \u8425\u9500\u4ef7\u503c\u51f8\u663e\uff1a\u6d41\u91cf\u4e0e\u8f6c\u5316\u7684\u53cc\u91cd\u7ea2\u5229<\/strong><\/p>\n

 <\/p>\n

Q5 \u671f\u95f4\u7684 CPM \u4e0b\u964d\u5e76\u975e\u5c40\u90e8\u73b0\u8c61\uff0c\u800c\u662f\u5728\u5168\u7403\u5e02\u573a\u5448\u73b0\u51fa\u666e\u904d\u4e14\u660e\u663e\u7684\u8dcc\u843d\u6001\u52bf\u3002\u4ee5 TikTok \u5e73\u53f0\u4e3a\u4f8b\uff0c\u5176 Q5 \u5728\u5168\u7403\u8303\u56f4\u5185\u7684 CPM \u5e73\u5747\u964d\u4f4e 10 – 15%\uff0c\u5176\u4e2d\u6b27\u6d32\u5730\u533a\u7684\u964d\u5e45\u5c24\u4e3a\u7a81\u51fa\uff0c\u53ef\u8fbe\u5230 21 – 26%\u3002\u5728\u70ed\u95e8\u7684\u7f8e\u56fd\u3001\u65e5\u672c\u3001\u4e2d\u56fd\u53f0\u6e7e\u7b49\u5730\uff0cCPM \u4e5f\u5747\u6709\u4e0d\u540c\u7a0b\u5ea6\u7684\u4e0b\u964d\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5382\u5546\u5728 Q5 \u671f\u95f4\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u65f6\uff0c\u83b7\u5ba2\u7684\u6210\u672c\u5927\u5e45\u964d\u4f4e\uff0c\u80fd\u591f\u4ee5\u66f4\u5c11\u7684\u6295\u5165\u89e6\u8fbe\u66f4\u591a\u7684\u6f5c\u5728\u7528\u6237\uff0c\u4ece\u800c\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u5360\u636e\u66f4\u6709\u5229\u7684\u6210\u672c\u4f18\u52bf\u5730\u4f4d\u3002<\/p>\n

 <\/p>\n

\u9664\u4e86\u5728\u66dd\u5149\u5c42\u9762\u6240\u5c55\u73b0\u51fa\u7684\u663e\u8457\u4f18\u52bf\u4e4b\u5916\uff0cQ5 \u8fd9\u4e00\u7279\u5b9a\u65f6\u671f\u7528\u6237\u7684\u884c\u4e3a\u6a21\u5f0f\u8fd8\u5448\u73b0\u51fa\u4e86\u6781\u4e3a\u53ef\u89c2\u7684\u8f6c\u5316\u6f5c\u529b\uff0c\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u5448\u73b0\u51fa\u663e\u8457\u4e0a\u5347\u7684\u6001\u52bf\u3002\u76f8\u5173\u6570\u636e\u8868\u660e\uff0c\u8d85\u8fc780%\u7684\u7528\u6237\u660e\u786e\u8868\u793a\u4ed6\u4eec\u5c06\u4f1a\u5728 Q5 \u9636\u6bb5\u6295\u5165\u66f4\u591a\u7684\u65f6\u95f4\u53bb\u4f7f\u7528 TikTok \u5e73\u53f0\uff0c\u6c89\u6d78\u4e8e\u5176\u4e30\u5bcc\u591a\u5143\u7684\u5185\u5bb9\u751f\u6001\u4e4b\u4e2d\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8d85\u8fc760%\u7684 TikTok \u7528\u6237\u66f4\u662f\u8ba1\u5212\u5728 Q5 \u671f\u95f4\u5c06\u66f4\u591a\u7684\u95f2\u6687\u65f6\u5149\u7528\u4e8e\u4e0b\u8f7d\u5404\u7c7b\u5e94\u7528\u7a0b\u5e8f\u4ee5\u53ca\u53c2\u4e0e\u5404\u7c7b\u6e38\u620f\u4e92\u52a8\uff0c\u6df1\u5ea6\u4f53\u9a8c\u6570\u5b57\u5316\u5a31\u4e50\u7684\u9b45\u529b\u3002\u5c24\u4e3a\u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c\u5728\u6e38\u620f\u9886\u57df\uff0c\u6709\u63a5\u8fd1 50% \u7684\u7528\u6237\u5df2\u7ecf\u5236\u5b9a\u4e86\u8d2d\u4e70\u624b\u6e38\u4ea7\u54c1\u7684\u8ba1\u5212\uff0c\u800c\u7aef\u6e38\u7231\u597d\u8005\u4ee5\u53ca XP \u515a\u7fa4\u4f53\u540c\u6837\u4e5f\u5728\u79ef\u6781\u7b79\u5907\uff0c\u6253\u7b97\u5728\u8fd9\u4e00\u671f\u95f4\u8d2d\u7f6e\u5fc3\u4eea\u7684\u6e38\u620f\u8bbe\u5907\uff0c\u4e3a\u5373\u5c06\u5230\u6765\u7684\u6e38\u620f\u76db\u5bb4\u505a\u597d\u5145\u5206\u51c6\u5907\u3002<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u56e0\u5730\u5236\u5b9c\uff0c\u51c6\u5907\u8db3\u91cf\u7684\u5e7f\u544a\u7d20\u6750<\/strong><\/p>\n

 <\/p>\n

\u65e2\u7136 Q5 \u662f\u6269\u5927\u6295\u5165\u7684\u597d\u65f6\u673a\uff0c\u90a3\u5382\u5bb6\u5e94\u8be5\u5982\u4f55\u624d\u80fd\u6700\u5927\u5316\u5229\u7528\u8d44\u6e90\u5462\uff1f\u9996\u5148\uff0c\u8981\u505a\u597d\u524d\u671f\u51c6\u5907\uff0c\u627e\u5230\u5408\u9002\u7684\u54c1\u7c7b\u3001\u56e0\u5730\u5236\u5b9c\u5730\u51c6\u5907\u5145\u8db3\u7684\u7d20\u6750\u3002<\/p>\n

 <\/p>\n

\u4ee5\u56e0\u5c0f\u6e38\u620f\u51fa\u6d77\u800c\u5907\u53d7\u5173\u6ce8\u7684 TikTok \u5e73\u53f0\u4e3a\u4f8b\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u5bf9\u6bd42024\u5e741\u6708\u548c2023\u5e7412\u6708\u7684\u6570\u636e\uff0c\u4ee5\u4ed8\u8d39\u8d2d\u4e70\u4e3a\u76ee\u6807\u7684\u63a8\u5e7f\u7c7b\u578b\uff0c\u5c0f\u6e38\u620f\u3001\u4f11\u95f2\u3001\u7b56\u7565\u7c7b\u6e38\u620f\u5206\u522b\u6709 40%\u300131%\u300117% \u4e0d\u540c\u7a0b\u5ea6\u7684 CPP \u4e0b\u964d\uff08\u5e73\u5747\u8d2d\u4e70\u6210\u672c\uff09\uff0c\u8fd9\u610f\u5473\u7740\u5982\u679c\u8fd9\u4e09\u7c7b\u6e38\u620f\u5e0c\u671b\u8fdb\u4e00\u6b65\u6fc0\u6d3b\u73b0\u6709\u73a9\u5bb6\u7684\u6d3b\u8dc3\u5ea6\uff0c\u63d0\u9ad8\u4ed6\u4eec\u7684\u4ed8\u8d39\u610f\u613f\uff0cQ5 \u662f\u4e00\u4e2a\u4e0d\u5bb9\u9519\u8fc7\u7684\u597d\u65f6\u673a\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u6709\u65b0\u6e38\u8ba1\u5212\u4e0a\u7ebf\u7684\u5382\u5546\u540c\u6837\u4e0d\u5e94\u653e\u8fc7\u8fd9\u4e2a\u8282\u70b9\u3002\u53e6\u4e00\u7ec4\u6570\u636e\u663e\u793a\uff0c\u4ee5\u5b89\u88c5\u91cf\u4e3a\u76ee\u6807\u7684\u63a8\u5e7f\u7cfb\u5217\u4e5f\u6709\u7740\u60ca\u4eba\u7684\u6210\u672c\u4f18\u52bf\uff0c\u5176\u4e2d\u5c0f\u6e38\u620f\u540c\u6837\u6709\u7740\u9ad8\u8fbe 42% \u7684 CPI\uff08\u5e73\u5747\u5b89\u88c5\u6210\u672c\uff09\u4e0b\u8dcc\uff0c\u6a21\u62df\u7ecf\u8425\u3001\u89d2\u8272\u626e\u6f14\u867d\u7136\u6ca1\u6709\u5c0f\u6e38\u620f\u90a3\u6837\u7a81\u51fa\u7684\u8868\u73b0\uff0c\u4f46\u4e5f\u6709 18%-12% \u7684\u4e0b\u964d\u3002\u56e0\u6b64\uff0c\u5982\u679c\u5404\u4f4d\u51fa\u6d77\u5382\u5546\u6709\u76f8\u5173\u54c1\u7c7b\u7684\u6e38\u620f\uff0c\u4e00\u5b9a\u4e0d\u8981\u9519\u8fc7\u4eca\u5e74\u7684 Q5\u3002<\/p>\n

 <\/p>\n

\u4e86\u89e3\u4f18\u52bf\u54c1\u7c7b\uff0c\u627e\u51c6\u201c\u5207\u5165\u201d\u601d\u8def\u4e4b\u540e\uff0c\u5382\u5546\u4eec\u4e5f\u9700\u8981\u63d0\u524d\u51c6\u5907\u597d\u7d20\u6750\uff0c\u4ee5\u5e94\u5bf9\u8fd9\u4e2a\u201c\u7e41\u5fd9\u7684\u5b63\u8282\u201d\u3002\u90a3\u7d20\u6750\u5230\u5e95\u600e\u6837\u624d\u7b97\u597d\u5462\uff1f\u505a\u591a\u5c11\u624d\u7b97\u591f\u5462\uff1fTikTok for Business \u4eca\u5e74\u9488\u5bf9\u4e94\u5927\u91cd\u70b9\u5e02\u573a\u548c\u7206\u6b3e\u54c1\u7c7b\u51c6\u5907\u4e86\u5206\u51fa\u4ef7\u7684\u8d26\u6237\u57fa\u5efa\u89c4\u5212\u5efa\u8bae\uff0c\u5e0c\u671b\u901a\u8fc7\u66f4\u7ec6\u81f4\u7684\u89e3\u51b3\u65b9\u6848\u5efa\u8bae\u5e2e\u52a9\u5382\u5546\u66f4\u597d\u5730\u505a\u597d\u524d\u671f\u51c6\u5907\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u4ee5\u51fa\u6d77\u70ed\u95e8\u76ee\u7684\u5730\u65e5\u672c\u4e3a\u4f8b\uff0c\u5982\u679c\u60f3\u8981\u5728 Q5 \u63a8\u5e7f\u4e00\u6b3e RPG \u6e38\u620f\uff0c\u5efa\u8bae\u5e7f\u544a\u65e5\u8017\u6700\u597d\u53ef\u4ee5\u51b2\u52302w\u7f8e\u91d1\u5de6\u53f3\uff0c\u800c\u8fd9\u9700\u8981\u51c6\u5907\u81f3\u5c11300\u6761\u7d20\u6750\u3002\u7d20\u6750\u5236\u4f5c\u7684\u6838\u5fc3\u8981\u70b9\u5728\u4e8e\u8d34\u5408\u65e5\u672c\u5f53\u5730\u7528\u6237\u559c\u597d\u3002\u4e8c\u6b21\u5143\u753b\u98ce\u662f\u9996\u9009\u65b9\u5411\uff0c\u7528\u8fd9\u79cd\u98ce\u683c\u7ec6\u81f4\u5c55\u73b0\u6e38\u620f\u89d2\u8272\u5728\u573a\u666f\u91cc\u7684\u5192\u9669\u3001\u6218\u6597\u7b49\u7cbe\u5f69\u60c5\u8282\uff0c\u7d27\u7d27\u6293\u4f4f\u73a9\u5bb6\u773c\u7403\u3002\u7ed3\u5c3e\u5904\u5de7\u5999\u6dfb\u4e0a\u9650\u65f6\u798f\u5229\uff0c\u50cf\u9650\u65f6\u8d60\u9001\u7a00\u6709\u9053\u5177\u3001\u5f00\u542f\u4e13\u5c5e\u89d2\u8272\u6298\u6263\u89e3\u9501\u7b49\u5185\u5bb9\uff0c\u52fe\u8d77\u73a9\u5bb6\u7ee7\u7eed\u6df1\u5165\u53c2\u4e0e\u7684\u5174\u8da3\u3002<\/p>\n

 <\/p>\n

\u6709\u4e9b\u5382\u5546\u53ef\u80fd\u89c9\u5f97\u7b79\u5907 300 \u6761\u7d20\u6750\u538b\u529b\u4e0d\u5c0f\uff0c\u5176\u5b9e\u65e0\u9700\u70e6\u607c\u3002TikTok ONE \u5185\u6709\u8bf8\u591a\u5b9e\u7528\u521b\u610f\u5de5\u5177\uff0c\u80fd\u5e2e\u53d7\u7d20\u6750\u95ee\u9898\u56f0\u6270\u7684\u5382\u5546\u6392\u5fe7\u89e3\u96be\u3002\u4e0d\u7ba1\u662f\u81ea\u8eab\u5236\u4f5c\u80fd\u529b\u6b20\u4f73\uff0c\u8fd8\u662f\u771f\u4eba\u7d20\u6750\u50a8\u5907\u6b20\u7f3a\uff0c\u5728\u8fd9\u91cc\u90fd\u80fd\u627e\u5230\u89e3\u6cd5\u3002<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

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 <\/p>\n

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 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

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