{"id":7111,"date":"2024-07-24T07:31:42","date_gmt":"2024-07-24T07:31:42","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=7111"},"modified":"2024-07-31T07:47:38","modified_gmt":"2024-07-31T07:47:38","slug":"%e6%b8%b8%e6%88%8f%e5%87%ba%e6%b5%b7%e6%96%b0%e6%97%b6%e4%bb%a3%ef%bc%9atiktok-for-business-%e5%8a%a9%e5%8a%9b%e5%8e%82%e5%95%86%e6%8a%8a%e6%8f%a1%e6%9c%ba%e9%81%87%e7%a0%b4%e5%b1%80%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/7111\/","title":{"rendered":"\u6e38\u620f\u51fa\u6d77\u65b0\u65f6\u4ee3\uff1aTikTok for Business \u52a9\u529b\u5382\u5546\u628a\u63e1\u673a\u9047\u7834\u5c40\u589e\u957f"},"content":{"rendered":"

\u968f\u7740\u5168\u7403\u5e02\u573a\u7684\u6301\u7eed\u62d3\u5c55\u4e0e\u6f14\u53d8\uff0c\u6e38\u620f\u4e16\u754c\u53d8\u5f97\u6108\u53d1\u4e30\u5bcc\u7cbe\u5f69\u3002\u4e2d\u91cd\u5ea6\u6e38\u620f\u4e0d\u65ad\u63a2\u7d22\u73a9\u6cd5\u7684\u878d\u5408\u4e0e\u521b\u65b0\uff0c\u5c0f\u6e38\u620f\u4e5f\u5f15\u9886\u7740\u4f11\u95f2\u54c1\u7c7b\u4e00\u9a91\u7edd\u5c18\uff0c\u6210\u7ee9\u6590\u7136\u2026\u2026\u8fd9\u4e9b\u79ef\u6781\u7684\u4fe1\u53f7\u4f7f\u5f97\u51fa\u6d77\u6e38\u620f\u5728 2024 \u5e74\u7115\u53d1\u51fa\u66f4\u591a\u751f\u673a\u3002<\/p>\n

\u503c\u6b64\u5951\u673a\uff0cTikTok for Business \u4e8e 7 \u6708 23 \u65e5\u4e3e\u529e\u4e86 2024 GAMEON \u6e38\u620f\u51fa\u6d77\u8425\u9500\u5cf0\u4f1a\uff0c\u5206\u4eab\u4e86\u8fd1\u5e74\u6765\u5e73\u53f0\u5728\u6e38\u620f\u9886\u57df\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u5e76\u5bf9\u5f53\u4e0b\u7206\u706b\u7684\u5c0f\u6e38\u620f\u51fa\u6d77\u53d1\u5c55\u8d8b\u52bf\u3001\u591a\u5e74\u6765\u6301\u7eed\u8fed\u4ee3\u7684\u5168\u5468\u671f\u8425\u9500\u7b56\u7565\u4ee5\u53ca\u5f3a\u6570\u636e\u57fa\u5efa\u5e26\u6765\u7684\u8425\u9500\u63d0\u5347\u8fdb\u884c\u4e86\u89e3\u6790\u3002<\/p>\n

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\n<\/div>\n

\u9009\u5e02\u573a\u3001\u9009\u9898\u6750\u3001\u9009\u73a9\u6cd5\uff0c\u79d1\u5b66\u5165\u5c40\u5c0f\u6e38\u620f<\/strong><\/p>\n

\u5728\u56fd\u5185\uff0c\u5c0f\u6e38\u620f\u5e02\u573a\u7ade\u4e89\u65e5\u8d8b\u767d\u70ed\u5316\uff0c\u5bf9\u6e34\u671b\u66f4\u5927\u589e\u957f\u7a7a\u95f4\u7684\u6e38\u620f\u5382\u5546\u6765\u8bf4\uff0c\u6d77\u5916\u5e02\u573a\u6210\u4e3a\u4e86\u65b0\u7684\u201c\u6398\u91d1\u70ed\u571f\u201d\uff01\u901a\u8fc7\u5c06\u5c0f\u6e38\u620f\u8f6c\u4e3a APP \u4e0a\u7ebf\u4e0d\u540c\u5730\u533a\uff0c\u53ef\u4ee5\u89e6\u8fbe\u66f4\u5e7f\u6cdb\u7684\u73a9\u5bb6\u7fa4\u4f53\uff0c\u89e3\u9501\u66f4\u591a\u589e\u957f\u53ef\u80fd\u3002<\/p>\n

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\n<\/div>\n

\u76ee\u524d\uff0c\u51fa\u6d77\u5c0f\u6e38\u620f\u7684\u53d8\u73b0\u6a21\u5f0f\u53ef\u7ec6\u5206\u4e3a In-App Purchase\uff08IAP\uff09\u3001In-App Advertisement\uff08IAA\uff09\u53ca\u4e24\u8005\u517c\u5177\u7684\u6df7\u5408\u53d8\u73b0\uff0c\u5b83\u4eec\u7279\u70b9\u3001\u4f18\u52bf\u5404\u5f02\u3002IAP \u5c0f\u6e38\u620f\u4e0d\u4ec5\u5177\u6709\u8f83\u4f4e\u7684\u8f6c\u51fa\u6d77\u95e8\u69db\uff0c\u800c\u4e14\u901a\u8fc7 TikTok for Business \u8fdb\u884c\u6295\u653e\uff0c\u56de\u6536\u8fc5\u901f\uff0c\u5e7f\u544a\u56de\u6536\u7684\u5468\u671f\u4e00\u822c\u53ea\u67093-6\u4e2a\u6708\uff0c\u751a\u81f3\u6700\u5feb\u7684\u4e00\u6b3e\u6e38\u620f\u56de\u6536\u5468\u671f\u4ec5\u82b1\u4e861\u4e2a\u6708\u3002<\/p>\n

\u800c IAA \u5c0f\u6e38\u620f\u6d41\u6c34\u867d\u7136\u5360\u6bd4\u53ea\u6709 30% \u5de6\u53f3\uff0c\u4f46\u4fdd\u6301\u7740\u6301\u7eed\u7684\u589e\u957f\uff0c\u4ec5 2024 \u5e74\u4e0a\u534a\u5e74\u5c31\u8fd1\u4e4e\u7ffb\u500d\uff0c\u6f5c\u529b\u4e0d\u5bb9\u5c0f\u89d1\u3002\u6839\u636e Tenjin 2024 H1 Review \u6570\u636e\u663e\u793a\uff0c\u6d41\u6c34\u589e\u901f\u4e3b\u8981\u6765\u81ea\u4e8e\u7f51\u76df\u7684\u8d21\u732e\u3002TikTok for Business \u65d7\u4e0b\u7684\u7a0b\u5e8f\u5316\u79fb\u52a8\u5e7f\u544a\u5e73\u53f0 Pangle \u6240\u8986\u76d6\u7684\u5e94\u7528\u4e2d\u6709\u8fd1\u4e00\u534a\u4e0e\u6e38\u620f\u76f8\u5173\uff0c\u5e76\u4e0e\u5c0f\u6e38\u620f\u9ad8\u5ea6\u5339\u914d\uff0c\u4e3a\u51fa\u6d77\u5382\u5546\u63d0\u4f9b\u4e86\u7edd\u4f73\u7684\u6d41\u91cf\u6765\u6e90\u3002<\/p>\n

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\u5728\u9009\u62e9\u9898\u6750\u548c\u73a9\u6cd5\u65f6\uff0c\u5e94\u7ed3\u5408\u5c0f\u6e38\u620f\u4e0e\u5f53\u5730\u6574\u4f53\u6e38\u620f\u884c\u4e1a\u7684\u60c5\u51b5\u6765\u8fdb\u884c\u51b3\u7b56\u3002\u4ee5\u65e5\u97e9\u4e3a\u4f8b\uff0c\u5f53\u5730\u7684\u5c0f\u6e38\u620f\u76ee\u524d\u4ee5\u5361\u901a\u3001\u7384\u5e7b\u3001\u4e09\u56fd\u9898\u6750\u4e3a\u4e3b\uff0c\u73a9\u6cd5\u4fa7\u91cd\u4e8e\u5f00\u7bb1\u3001\u653e\u7f6e\u3002\u7ed3\u5408\u6574\u4e2a\u6e38\u620f\u5e02\u573a\uff0c\u6216\u8bb8\u9b54\u5e7b\u3001\u751f\u5b58\u7ed3\u5408\u5361\u724c\u3001SLG \u73a9\u6cd5\u662f\u672a\u6765\u7684\u673a\u9047\u3002<\/p>\n

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\n<\/div>\n

\u5165\u5c40\u653b\u7565<\/em><\/p>\n

\u5206\u9636\u6bb5\u3001\u5206\u7aef\u3001\u5206\u7248\u4f4d\uff0c\u6df1\u5ea6\u62c6\u89e3\u5168\u5468\u671f<\/strong><\/p>\n

\u65e0\u8bba\u662f\u8f7b\u91cf\u5316\u5c0f\u6e38\u620f\u8fd8\u662f\u4e2d\u91cd\u5ea6\u6e38\u620f\uff0c\u5382\u5546\u7684\u7ec8\u6781\u76ee\u6807\u90fd\u662f\u5b9e\u73b0\u76c8\u5229\u3002TikTok for Business \u7684\u5168\u5468\u671f\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u5e2e\u52a9\u51fa\u6d77\u6e38\u620f\u6839\u636e\u81ea\u8eab\u72b6\u51b5\u627e\u5230\u9002\u5408\u7684\u8425\u9500\u65b9\u6848\u3002<\/p>\n

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\n<\/div>\n

\u9996\u5148\uff0c\u6293\u4f4f\u9884\u6ce8\u518c\uff0c\u8d62\u5728\u8d77\u8dd1\u7ebf<\/strong>\u3002\u5382\u5546\u53ef\u4ee5\u5728\u6b64\u9636\u6bb5\u524d\u7f6e\u9020\u52bf\uff0c\u5e7f\u6cdb\u89e6\u8fbe\u6f5c\u5728\u73a9\u5bb6\uff0c\u5e76\u57fa\u4e8e\u6e38\u620f\u7684\u5305\u4f53\u60c5\u51b5\uff0c\u51b3\u5b9a\u662f\u5426\u589e\u8bbe\u9884\u4e0b\u8f7d\u3002\u800c TikTok for Business \u5219\u5728\u6b64\u9636\u6bb5\u63d0\u4f9b\u9009\u7248\u4f4d\u3001\u9009\u6295\u653e\u76ee\u6807\u3001\u9009\u843d\u5730\u9875\u3001\u9009\u51fa\u4ef7\u56db\u6b65\u8d70\uff0c\u5e2e\u52a9\u5382\u5546\u8fdb\u884c\u6295\u653e\u7b56\u7565\u7684\u7cbe\u7ec6\u5316\u5236\u5b9a\u3002\u6bd4\u5982\uff0c\u67d0\u5382\u5546\u5e0c\u671b\u5f97\u5230\u66f4\u591a\u7684\u843d\u5730\u9875\u70b9\u51fb\uff0c\u90a3\u4e48\u4ed6\u4f1a\u88ab\u5efa\u8bae\u5728 TikTok \u4f7f\u7528\u8f7b\u843d\u5730\u9875\u3002\u6570\u636e\u663e\u793a\uff0c\u5728\u6b64\u79cd\u60c5\u51b5\u4e0b\u8f7b\u843d\u5730\u9875\u7684\u70b9\u51fb\u6210\u672c\u6bd4 H5 \u8981\u4f4e 15%\u3002\u4f46\u5982\u679c\u4ed6\u5e0c\u671b\u83b7\u5f97\u66f4\u591a\u7684\u9884\u7ea6\u8868\u5355\uff0c\u5219\u4f1a\u88ab\u5efa\u8bae\u4f7f\u7528 TikTok \u548c Pangle \u53cc\u7248\u4f4d\uff0c\u5e76\u57fa\u4e8e\u4e0d\u540c\u7248\u4f4d\u5b9a\u5236 H5 \u4f5c\u4e3a\u843d\u5730\u9875\u3002<\/p>\n

\u8fdb\u5165\u5927\u63a8\u540e\uff0c\u5382\u5546\u9700\u628a\u63e1\u597d\u9996\u5468\u7684\u7206\u53d1\u671f<\/strong>\uff0c\u5b9e\u73b0\u6700\u5927\u5316\u7684\u66dd\u5149\u3002\u636e\u7edf\u8ba1\uff0c\u9996\u5468\u6d88\u8017\u5360 28 \u5929\u5927\u63a8\u671f\u7684\u56db\u6210\u5de6\u53f3\uff0c\u800c\u8fd9\u5176\u4e2d\uff0c\u7206\u6b3e\u7d20\u6750\u6709\u7740\u5f88\u9ad8\u7684\u8d21\u732e\u7387\u3002\u57fa\u4e8e\u5bf9\u8fc7\u5f80\u6295\u653e\u6570\u636e\u7684\u6df1\u5165\u5206\u6790\uff0cTikTok for Business \u5728\u4f1a\u4e0a\u4e5f\u63d0\u51fa\u4e86\u7206\u6b3e\u7d20\u6750\u516c\u5f0f\uff1a\u5438\u775b\u5f00\u573a+\u6838\u5fc3\u73a9\u6cd5+CTA \u7ed3\u5c3e\uff0c\u5e76\u9488\u5bf9 SLG\u3001RPG \u53ca\u5c0f\u6e38\u620f\u7ed9\u51fa\u4e86\u8be6\u7ec6\u62c6\u89e3\u3002\u9664\u4e86\u7d20\u6750\u7684\u8282\u594f\u548c\u5185\u5bb9\uff0c\u771f\u4eba\u51fa\u955c\u4e5f\u662f\u51b3\u80dc\u7684\u5173\u952e\u4e4b\u4e00\u3002\u6570\u636e\u663e\u793a\uff0c\u5bf9\u6bd4 CG \u5c55\u793a\uff0c\u771f\u4eba\u51fa\u955c\u7684\u89c6\u9891\u5c55\u793a\u6570\u3001CTR \u53ca\u6d88\u8017\u670913%-47%\u4e0d\u7b49\u7684\u63d0\u9ad8\uff0c\u800c\u4e14\u771f\u4eba\u7d20\u6750\u4e5f\u6784\u6210\u4e86\u7f8e\u56fd\u548c\u65e5\u672c\u6295\u653e\u5e02\u573a\u7684\u4e3b\u8981\u589e\u957f\u3002<\/p>\n

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\n<\/div>\n

\u7d20\u6750\u9ec4\u91d1\u516c\u5f0f<\/em><\/p>\n

\u4f46\u6709\u4e9b\u5382\u5546\u4e5f\u4e0d\u514d\u63d0\u5230\uff0c\u771f\u4eba\u7d20\u6750\u6d89\u53ca\u5230\u66f4\u590d\u6742\u7684\u8fbe\u4eba\u7b5b\u9009\u3001\u811a\u672c\u6c9f\u901a\u53ca\u8d28\u91cf\u628a\u63a7\uff0c\u5728\u5927\u63a8\u8fd9\u4e48\u4e00\u4e2a\u5de5\u4f5c\u7e41\u91cd\u7684\u8282\u70b9\u56e2\u961f\u5b9e\u5728\u96be\u4ee5\u652f\u6491\u3002\u9488\u5bf9\u5382\u5546\u7684\u7d20\u6750\u5236\u4f5c\u96be\u9898\uff0cTikTok for Business \u5f53\u7136\u4e5f\u6709\u89e3\u6cd5\u3002 TikTok Creative Challenge\uff08TTCC\uff09\u53ef\u4ee5\u5e2e\u52a9\u5382\u5546\u81ea\u52a9\u53d1\u5e03\u7d20\u6750\u5236\u4f5c\u6311\u6218\uff0c\u5382\u5546\u53ea\u8981\u586b\u5199\u521b\u610f Brief\uff0c\u660e\u786e\u5382\u5546\u53ca\u6e38\u620f\u540d\u79f0\u3001\u6838\u5fc3\u73a9\u6cd5\u3001\u671f\u5f85\u7684\u8868\u8fbe\u65b9\u5f0f\u4ee5\u53ca\u6ce8\u610f\u4e8b\u9879\uff0c\u5373\u53ef\u81ea\u52a8\u9080\u8bf7\u5165\u9a7b\u5b98\u65b9\u7684\u8fbe\u4eba\u53c2\u4e0e\u6311\u6218\u4ea7\u51fa\u5e7f\u544a\u7d20\u6750\uff0c\u5927\u5927\u91ca\u653e\u4eba\u529b\u3002<\/p>\n

\u5f53\u7136\uff0c\u5728\u6b64\u9636\u6bb5\uff0cTikTok for Business \u4e5f\u5efa\u8bae\u5404\u4f4d\u5382\u5546\u628a\u63e1\u597d\u65b0\u5efa\u6295\u653e\u8ba1\u5212\u8282\u594f\u53ca\u6570\u91cf\uff0c\u5145\u5206\u5229\u7528\u5468\u672b\u6d41\u91cf\u9ad8\u5cf0\u3002\u5c24\u5176\u662f\u5b89\u5353\u7aef\uff0c\u6570\u636e\u663e\u793a\uff0c\u6295\u653e\u8ba1\u5212\u7ffb\u4e00\u500d\uff0c\u5e7f\u544a\u6295\u653e\u6d88\u8017\u9884\u8ba1\u53ef\u589e\u957f126%\u3002<\/p>\n

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\n<\/div>\n

\u5927\u63a8\u7684\u7ed3\u675f\u5e76\u4e0d\u610f\u5473\u7740\u6295\u653e\u7684\u7ec8\u70b9\uff0c\u5728\u5e73\u63a8\u671f\u7684\u6301\u7eed\u6295\u5165<\/strong>\uff0c\u4e0d\u4ec5\u80fd\u8ba9\u6210\u672c\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u8fd8\u6709\u52a9\u4e8e\u63d0\u5347\u957f\u671f ROAS\uff0c\u5e2e\u52a9\u5382\u5546\u7a33\u5b9a\u83b7\u53d6\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u4e3a\u4e86\u5145\u5206\u91ca\u653e\u5e73\u63a8\u671f\u4ef7\u503c\uff0c\u5382\u5546\u53ef\u4ee5\u5728\u4e0d\u540c\u7248\u4f4d\u52a0\u5f3a\u4e70\u91cf\uff0c\u6c89\u6dc0\u5927 R \u7528\u6237\u3002\u5f53\u4e70\u91cf\u8fb9\u9645\u6548\u5e94\u663e\u8457\u65f6\uff0c\u5382\u5546\u53ef\u5207\u5165\u81f3\u5185\u5bb9\u8425\u9500\u6a21\u5f0f\uff0c\u4e00\u65b9\u9762\uff0c\u901a\u8fc7 TikTok Spark Ads \u539f\u751f\u5e7f\u544a\u6837\u5f0f\u589e\u5f3a\u5546\u4e1a\u53ca\u81ea\u7136\u6d41\u91cf\u7684\u8f6c\u5316\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u501f\u52a9\u201c\u6e38\u620f\u5408\u4f19\u4eba\u201d \u7b49\u9879\u76ee\u5b9e\u73b0\u66f4\u7075\u6d3b\u7684\u8fbe\u4eba\u62db\u52df\u548c\u989d\u5916\u83b7\u5ba2\u3002<\/p>\n

\u82f9\u679c\u5b89\u5353\u5168\u9762\u52a0\u5f3a\uff0c\u56de\u4f20\u6570\u636e\u518d\u63d0\u6548<\/strong><\/p>\n

\u5728\u901a\u8fc7\u7cbe\u7ec6\u5316\u8fd0\u8425\u91ca\u653e\u66f4\u591a\u4ea7\u54c1\u6f5c\u529b\u7684\u540c\u65f6\uff0c\u52a0\u5f3a\u6570\u636e\u57fa\u5efa\u4f18\u5316\u5e7f\u544a\u6a21\u578b\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u4e3a\u4e86\u5e2e\u52a9\u5382\u5546\u8fdb\u4e00\u6b65\u4f18\u5316\u6295\u653e\u8868\u73b0\uff0cTikTok for Business \u63a8\u51fa\u4e86\u9002\u7528\u4e8e iOS \u7aef\u7684 Advanced Dedicated Campaign \uff08ADC\uff09\u548c\u5b89\u5353\u7aef\u7684 SDK\u3002<\/p>\n

ADC \u4f5c\u4e3a\u5168\u65b0\u7684 iOS \u63a8\u5e7f\u7cfb\u5217\u7c7b\u578b\uff0c\u53ef\u4ee5\u5347\u7ea7\u540e\u7aef\u7684\u6295\u653e\u7b56\u7565\uff0c\u642d\u914d AEO \u6216 VBO \u80fd\u591f\u6709\u6548\u63d0\u5347\u6838\u5fc3\u5e7f\u544a\u6307\u6807\u7684\u8fbe\u6210\u3002<\/p>\n

\n

<\/p>\n

\n<\/div>\n

\u800c SDK \u5219\u662f\u901a\u8fc7\u589e\u52a0\u4e2d\u95f4\u4e8b\u4ef6\u56de\u4f20\uff0c\u52a0\u5f3a\u6a21\u578b\u9884\u4f30\u80fd\u529b\uff0c\u5e2e\u52a9\u5382\u5546\u627e\u5230\u66f4\u52a0\u7cbe\u51c6\u7684\u4ed8\u8d39\u4eba\u7fa4\u3002\u8be5\u4ea7\u54c1\u53ef\u4ee5\u5c06\u5e94\u7528\u4e8b\u4ef6\uff08\u5982\u767b\u5f55\u3001\u8d2d\u4e70\u7b49\uff09\u76f4\u63a5\u4ece\u5382\u5546\u7684\u6e38\u620f\u4f20\u8f93\u81f3 TikTok for Business\uff0c\u5171\u4eab\u4e8b\u4ef6\u540e\uff0c\u5e7f\u544a\u4e3b\u5373\u53ef\u5728\u4e8b\u4ef6\u7ba1\u7406\u5668\u4e2d\u67e5\u770b\u6570\u636e\u4e8b\u4ef6\u3001\u521b\u5efa\u76ee\u6807\u53d7\u4f17\u5e76\u6839\u636e\u5e94\u7528\u4e8b\u4ef6\u4f18\u5316\u6295\u653e\u3002\u5df2\u7ecf\u56de\u4f20\u4e8b\u4ef6\u7684\u5382\u5546\u53d1\u73b0\uff0c\u4ed6\u4eec\u7531\u6b64\u83b7\u5f97\u4e86\u66f4\u4f4e\u7684\u4ed8\u8d39\u7528\u6237\u6210\u672c\uff08CPA -10-20%\uff09\u548c\u66f4\u9ad8\u7684\u4ed8\u8d39\u7528\u6237\u6548\u7387\uff08ROAS +10%\uff09\u3002<\/p>\n

\n

<\/p>\n

\n<\/div>\n

2024 \u5e74\uff0c\u6e38\u620f\u51fa\u6d77\u673a\u9047\u7a7a\u524d\uff0c\u524d\u666f\u5e7f\u9614\u3002TikTok for Business \u5c06\u5145\u5206\u53d1\u6325\u5e73\u53f0\u4f18\u52bf\u4e0e\u4ef7\u503c\uff0c\u6301\u7eed\u4e3a\u5382\u5546\u63d0\u4f9b\u5206\u9636\u6bb5\u3001\u5206\u7aef\u3001\u5206\u7248\u4f4d\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u7b56\u7565\uff0c\u52a9\u529b\u51fa\u6d77\u5382\u5546\u7cbe\u51c6\u628a\u63e1\u673a\u9047\uff0c\u5b9e\u73b0\u8de8\u8d8a\u5f0f\u53d1\u5c55\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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