{"id":4310,"date":"2023-07-25T14:39:22","date_gmt":"2023-07-25T06:39:22","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=4310"},"modified":"2023-07-25T14:39:22","modified_gmt":"2023-07-25T06:39:22","slug":"tiktok%e7%94%b5%e5%95%86%e8%bf%bd%e5%87%bbshopee","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/4310\/","title":{"rendered":"TikTok\u7535\u5546\u8ffd\u51fbShopee"},"content":{"rendered":"<div class=\"wrap-img image ext_img \"><img decoding=\"async\" class=\"image ext_img \" src=\"https:\/\/gbres.dfcfw.com\/Files\/iimage\/20230725\/CE08C5D1FE4AD3D24D19D9209CC74A01_w1080h846.png\" alt=\"\" data-imglabel=\"\" \/><\/div>\n<p>\u4f5c\u8005 | Yinting Hou<\/p>\n<p>\u7f16\u8f91 | \u8ba1\u7136<\/p>\n<p>\u8fdb\u5165\u4e0b\u534a\u5e74\uff0cTikTok\u7535\u5546\u4e1a\u52a1TikTok Shop\u5728\u4e1c\u5357\u4e9a\u52a0\u5feb\u6b65\u4f10\u3002\u8fd9\u6761\u201c\u9cb6\u9c7c\u201d\uff0c\u4e0d\u65ad\u6405\u52a8\u4e1c\u5357\u4e9a\u7535\u5546\u5e02\u573a\uff0c\u5bf9\u4e1c\u5357\u4e9a\u7b2c\u4e00\u7535\u5546\u5e73\u53f0Shopee\u6784\u6210\u5a01\u80c1\u3002<\/p>\n<p>\u201c\u672a\u6765\u51e0\u5e74\uff0c\u6211\u4eec\u5c06\u5728\u5370\u5c3c\u548c\u4e1c\u5357\u4e9a\u6295\u8d44\u6570\u5341\u4ebf\u7f8e\u5143\u3002\u201d6\u6708\uff0c\u5728\u5370\u5ea6\u5c3c\u897f\u4e9a\u9996\u90fd\u96c5\u52a0\u8fbe\u201cTikTok\u4e1c\u5357\u4e9a\u5f71\u54cd\u529b\u8bba\u575b2023\u201d\u73b0\u573a\uff0c\u5468\u53d7\u8d44\u63d0\u51fa\u4e86\u96c4\u5fc3\u52c3\u52c3\u7684\u8ba1\u5212\uff0c\u5982\u672a\u67653\u5e74\u6295\u8d441220\u4e07\u7f8e\u5143\uff0c\u7528\u4e8e\u652f\u6301\u8d85\u8fc712\u4e07\u5bb6\u4e2d\u5c0f\u4f01\u4e1a\u3001\u521b\u4e1a\u8005\u548c\u5e74\u8f7b\u4eba\u3002<\/p>\n<p>\u5468\u53d7\u8d44\u6307\u51fa\uff0cTikTok\u5728\u4e1c\u5357\u4e9a\u7684\u6708\u6d3b\u7528\u6237\u4e3a3.25\u4ebf\uff0c\u5176\u4e2d\u67091.25\u4ebf\u5370\u5c3c\u4eba\uff0c\u8d85\u8fc7200\u4e07\u4eba\u5728\u5370\u5c3cTikTok Shop\u4e0a\u9500\u552e\u5546\u54c1\uff0c\u201c\u6211\u4eec\u4ece\u4e00\u4e2a\u5927\u7ea6100\u4eba\u7684\u4e0d\u8d77\u773c\u56e2\u961f\uff0c\u5230\u73b0\u5728\u4e1c\u5357\u4e9a\u62e5\u6709\u8fd18000\u540d\u5458\u5de5\u3002\u201d<\/p>\n<p>\u971e\u5149\u793e\u83b7\u6089\uff0cTikTok Shop\u6700\u65e9\u4e8e2021\u5e742\u6708\u4e0a\u7ebf\u5370\u5c3c\uff0c\u4e0a\u7ebf\u5c31\u83b7\u5f97\u4e86\u4eae\u773c\u7684\u589e\u957f\uff1b2022\u5e744\u6708\uff0cTikTok Shop\u4e0a\u7ebf\u6cf0\u56fd\u3001\u8d8a\u5357\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u83f2\u5f8b\u5bbe\uff1b2022\u5e746\u6708\uff0cTikTok Shop\u4e0a\u7ebf\u65b0\u52a0\u5761\uff0c\u5b8c\u6210\u4e1c\u5357\u4e9a\u516d\u56fd\u5e03\u5c40\u3002<\/p>\n<p>\u5168\u9762\u4e0a\u7ebf\u4e00\u5e74\u65f6\u95f4\uff0cTikTok Shop\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\u7684\u589e\u957f\u901f\u5ea6\u60ca\u4eba\u30027\u670820\u65e5\uff0c\u8d8a\u5357\u6570\u636e\u7814\u7a76\u516c\u53f8Metric\u53d1\u5e03\u4e862023\u5e74\u4e0a\u534a\u5e74\u7535\u5b50\u5546\u52a1\u5e02\u573a\u62a5\u544a\u3002\u62a5\u544a\u663e\u793a\uff0c2023\u5e74\u4e0a\u534a\u5e74\uff0cShopee\u5b9e\u73b0\u6536\u516559\u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u552e\u51fa6.67\u4ebf\u4ef6\u4ea7\u54c1\uff1bTikTok Shop\u8d85\u8d8aLazada\uff0c\u4ee516.3\u4e07\u4ebf\u8d8a\u5357\u76fe\u7684\u6536\u5165\u5e02\u573a\u4efd\u989d\u8dc3\u5c45\u7b2c\u4e8c\uff0c\u552e\u51fa1.17\u4ebf\u4ef6\u4ea7\u54c1\uff1bLazada\u8dcc\u81f3\u7b2c\u4e09\u4f4d\uff0c\u6536\u5165\u4e3a15.7\u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u552e\u51fa1.175\u4ebf\u4ef6\u4ea7\u54c1\u3002<\/p>\n<p>\u201c\u4eca\u5e74\u56fd\u5185\u5f88\u591a\u4eba\u90fd\u8dd1\u53bb\u4e1c\u5357\u4e9a\u505aTikTok Shop\uff0c\u56e0\u4e3aTikTok Shop\u7684\u6570\u636e\u592a\u6f02\u4eae\u4e86\u3002\u201dShopee\u5370\u5c3c\u5546\u5bb6\u52b3\u52b3\u544a\u8bc9\u971e\u5149\u793e\uff0c\u5c3d\u7ba1\u56e2\u961f\u7684\u5927\u672c\u8425\u662fShopee\uff0c\u5e74\u521d\u5979\u4e5f\u5165\u9a7b\u4e86TikTok Shop\uff0c\u8bd5\u6c34\u4e00\u756a\u3002<\/p>\n<p>5\u6708\uff0cTikTok Shop\u63a8\u51fa\u5168\u6258\u7ba1\u6a21\u5f0f\uff0c\u971e\u5149\u793e\u83b7\u6089\uff0c\u5df2\u7ecf\u6709\u4e00\u6279\u8de8\u5883\u5546\u5bb6\u52a0\u5165TikTok Shop\u5168\u6258\u7ba1\u9635\u8425\uff0c\u5f00\u59cb\u4e0a\u67b6\u5546\u54c1\u3002\u4e0d\u7518\u843d\u540e\u7684Shopee\uff0c\u4e5f\u5c06\u4e8e7\u670827\u65e5\u7684\u201c2023\u5e74Shopee\u5356\u5bb6\u6fc0\u52b1\u5927\u4f1a\u201d\u5b98\u5ba3\u5168\u6258\u7ba1\u6a21\u5f0f\u3002<\/p>\n<p>\u6839\u636e\u971e\u5149\u667a\u5e93\u53d1\u5e03\u7684\u300a2022\u5e74\u4e1c\u5357\u4e9a\u7535\u5546\u5e02\u573a\u8d8b\u52bf\u7814\u7a76\u62a5\u544a\u300b\uff0c2022\u5e74\u4e1c\u5357\u4e9a\u5e02\u573a\u7535\u5546GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\u4e3a1310\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\u5370\u5c3c\u662f\u6700\u5927\u7535\u5546\u5e02\u573a\u3002\u9884\u8ba12025\u5e74\u4e1c\u5357\u4e9a\u7535\u5546\u89c4\u6a21\u5c06\u8fbe\u52302110\u4ebf\u7f8e\u5143\uff0c\u5e74\u590d\u5408\u589e\u957f\u7387\u4e3a17%\uff0c\u5176\u4e2d\u8d8a\u5357\u589e\u957f\u7387\u572830%\u4ee5\u4e0a\uff0c\u6709\u671b\u8d85\u8d8a\u6cf0\u56fd\u6210\u4e3a\u4e1c\u5357\u4e9a\u7b2c\u4e8c\u5927\u7535\u5546\u5e02\u573a\u3002\u9664\u65b0\u52a0\u5761\u5916\uff0c<strong>\u4e1c\u5357\u4e9a\u6709\u4e94\u56fd\u57282022\u5e74\u7535\u5546\u89c4\u6a21\u589e\u957f\u7387\u6392\u540d\u5168\u7403\u524d\u516b\uff0c\u4e0e\u62c9\u7f8e\u540c\u6210\u4e3a\u589e\u901f\u6700\u5feb\u7684\u5730\u533a\u3002<\/strong><\/p>\n<p>\u5728\u6b27\u7f8e\u653f\u7b56\u538b\u529b\u4e4b\u4e0b\uff0cTikTok Shop\u9996\u5148\u8fdb\u653b\u7684\u5c31\u662f\u4e1c\u5357\u4e9a\u8fd9\u5757\u201c\u5b9d\u5730\u201d\u3002\u4e1c\u5357\u4e9a\u7535\u5546\u6697\u6218\uff0c\u6b63\u5728\u6301\u7eed\u4e0a\u6f14\u3002<\/p>\n<p style=\"text-align: center;\"><strong>1\u3001\u201c\u6211\u4e3a\u4ec0\u4e48\u5bf9Shopee\u5931\u671b\u4e86\u201d<\/strong><\/p>\n<p>Shopee\u66fe\u662f\u4e1c\u5357\u4e9a\u53d1\u5c55\u6700\u5feb\u7684\u7535\u5546\u5e73\u53f0\u3002\u5982\u4eca\uff0c\u540e\u6765\u8005TikTok\u62a2\u5c3d\u98ce\u5934\u3002<\/p>\n<p>\u201cTikTok\u5728\u4e1c\u5357\u4e9a\u56fd\u5bb6\u5feb\u901f\u589e\u957f\u3002\u6211\u4eec\u9884\u8ba1\uff0cTikTok\uff08Shop\uff092023\u5e74\u7684GMV\u5c06\u8d85\u8fc7Shopee\u768420%\u3002\u6211\u4eec\u5efa\u8bae\uff0c\u8ba9Shopee\u4ece4\u6708\u4efd\u5f00\u59cb\u9632\u5fa1\u6027\u5730\u589e\u52a0\u9500\u552e\u548c\u8425\u9500\u3002\u201d\u84dd\u83b2\u82b1\u7814\u7a76\u9662\u5206\u6790\u5e08Shawn Yang\u5728\u4e00\u4efd\u5173\u4e8eShopee\u6bcd\u516c\u53f8Sea\uff08\u51ac\u6d77\u96c6\u56e2\uff09\u7684\u62a5\u544a\u4e2d\u8868\u793a\u3002<\/p>\n<p>\u8981\u77e5\u9053\uff0c\u4ece2022\u5e746\u6708TikTok Shop\u5728\u4e1c\u5357\u4e9a\u516d\u56fd\u5168\u9762\u4e0a\u7ebf\uff0c\u81f3\u4eca\u4e0d\u8fc7\u4e00\u5e74\u65f6\u95f4\u3002\u6839\u636e\u79d1\u6280\u5a92\u4f53The Information\u62a5\u9053\uff0c2022\u5e74TikTok Shop\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\u7684GMV\u5df2\u8fbe44\u4ebf\u7f8e\u5143\u3002\u800cTikTok Shop\u7684\u201c\u91ce\u5fc3\u201d\uff0c\u662f\u57282023\u5e74\u5b9e\u73b0120\u4ebf\u7f8e\u5143\uff08\u4e5f\u6709\u201c200\u4ebf\u7f8e\u5143\u201d\u4e00\u8bf4\uff09\u7684GMV\u76ee\u6807\u3002<\/p>\n<p>\u4e00\u5e74\u4e1a\u7ee9\u7ffb2\u500d\u4e43\u81f34\u500d\uff0c\u8fd9\u662f\u4e00\u4e2a\u4ee4\u5bf9\u624b\u5bb3\u6015\u7684\u901f\u5ea6\u3002<\/p>\n<p>\u4e3a\u4e86\u8fbe\u6210\u76ee\u6807\uff0c\u52b3\u52b3\u6307\u51fa\uff0cTikTok Shop\u6b63\u5728\u201c\u653e\u5927\u62db\u201d\uff0c\u5982\u653e\u4f4e\u95e8\u69db\u3001\u964d\u4f4e\u4f63\u91d1\u3001\u53d1\u653e\u8865\u8d34\u4ee5\u5438\u5f15\u5356\u5bb6\uff0c\u201c\u50cfShopee\u51e0\u5e74\u524d\u505a\u7684\u4e00\u6837\uff0c\u6536\u5272\u5e02\u573a\u4efd\u989d\u3002\u201d<\/p>\n<p>\u4eca\u5e746\u6708\uff0cTikTok Shop\u4e3e\u884c\u4e86\u201c6.6 Birthday Sales\u201d\u3002\u201c\u5927\u4fc3\u201d\u6d3b\u52a8\u5148\u540e\u5728\u83f2\u5f8b\u5bbe\u3001\u65b0\u52a0\u5761\u3001\u6cf0\u56fd\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u8d8a\u5357\u4e94\u56fd\u8fdb\u884c\uff0c\u4ee5\u73b0\u91d1\u5956\u52b1\u5438\u5f15\u5404\u7c7b\u8fbe\u4eba\u3001\u5546\u5bb6\u8fdb\u884c\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u5e26\u8d27\uff0c\u540c\u65f6\u7ed9\u89c2\u4f17\u53d1\u653e\u4ee3\u91d1\u5238\u3001\u514d\u90ae\u5238\uff0c\u5f00\u5c55\u5404\u7c7b\u95ea\u8d2d\u3001\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u4ece\u6570\u636e\u4e0a\u770b\uff0c\u4fc3\u9500\u6d3b\u52a8\u5341\u5206\u6709\u6548\u3002\u971e\u5149\u793e\u83b7\u6089\uff0cTikTok Shop\u65b0\u52a0\u5761\u201c6.6\u201d\u5927\u4fc3\u6d3b\u52a8\u83b7\u5f97\u8d85\u5343\u4e07\u6d4f\u89c8\u91cf\uff0c\u5355\u65e5GMV\u8fbe\u5e73\u65e5\u7684200%\uff0c\u8ba2\u5355\u91cf\u4e5f\u662f\u5e73\u65e5\u7684170%\u3002<\/p>\n<p>TikTok\u6570\u636e\u5206\u6790\u5e73\u53f0FastData\u4e8e7\u6708\u53d1\u5e03\u7684\u300a2023\u4e0a\u534a\u5e74TikTok\u751f\u6001\u53d1\u5c55\u767d\u76ae\u4e66\u300b\uff08\u4e0b\u79f0\u300a\u767d\u76ae\u4e66\u300b\uff09\u663e\u793a\uff0c2023\u5e74\u4e0a\u534a\u5e74\uff0cTikTok Shop\u9500\u91cf\u6570\u636e\u65b9\u9762\uff0c\u5370\u5c3c\u662f\u9500\u91cf\u22651\u4e07\u5c0f\u5e97\u6570\u6700\u591a\u7684\u56fd\u5bb6\uff0c\u5176\u6b21\u4e3a\u83f2\u5f8b\u5bbe\u548c\u6cf0\u56fd\u3002\u4e0a\u534a\u5e74\uff0c\u5370\u5c3c\u3001\u83f2\u5f8b\u5bbe\u548c\u6cf0\u56fd\u7684\u9500\u91cf\u22651\u4e07\u5c0f\u5e97\u6570\u589e\u957f\u7387\u5206\u522b\u7ea6\u4e3a53%\u300148%\u300140%\u3002<\/p>\n<p>\u52b3\u52b3\u8bf4\u9053\uff0c\u5979\u5728\u5237\u5370\u5c3cTikTok\u7684\u65f6\u5019\u53d1\u73b0\uff0c\u4e00\u4e9b\u54c1\u724c\u5e97\u94fa\u76f4\u64ad\u95f4\uff0c\u5b9e\u65f6\u5728\u7ebf\u4eba\u6570\u5df2\u7ecf\u8fc7\u4e07\u3002\u201c\u4ece\u589e\u957f\u901f\u5ea6\u6765\u770b\uff0cTikTok Shop\u80af\u5b9a\u5bf9Shopee\u6709\u6240\u51b2\u51fb\u3002\u201d<\/p>\n<p>\u5de7\u5408\u7684\u662f\uff0c<strong>\u6b63\u662f\u53bb\u5e746\u6708\uff0cTikTok Shop\u5168\u9762\u201c\u8fdb\u653b\u201d\u4e1c\u5357\u4e9a\u4e4b\u65f6\uff0cShopee\u5f00\u59cb\u964d\u672c\u589e\u6548\u3002<\/strong><\/p>\n<div class=\"wrap-img image ext_img \"><img decoding=\"async\" class=\"image ext_img \" src=\"https:\/\/gbres.dfcfw.com\/Files\/iimage\/20230725\/21FEEC6FA038AB9C4E23ADEADCD43140_w1080h720.jpg\" alt=\"\" data-imglabel=\"\" \/><\/div>\n<p>2022\u5e74\uff0cShopee\u5173\u95ed\u4e86\u6cd5\u56fd\u3001\u5370\u5ea6\u3001\u897f\u73ed\u7259\u7b49\u7ad9\u70b9\uff0c\u505c\u6b62\u4e86\u5728\u58a8\u897f\u54e5\u3001\u667a\u5229\u3001\u54e5\u4f26\u6bd4\u4e9a\u548c\u963f\u6839\u5ef7\u7684\u5f53\u5730\u4e1a\u52a1\uff0c\u5e76\u5206\u522b\u4e8e\u5f53\u5e746\u6708\u548c9\u6708\u8fdb\u884c\u4e24\u6b21\u9887\u4e3a\u5927\u578b\u7684\u90e8\u95e8\u3001\u4eba\u5458\u88c1\u64a4\uff0c\u5f15\u53d1\u5916\u754c\u70ed\u8bae\u3002<\/p>\n<p>\u5e73\u53f0\u8fd0\u8425\u4e0a\uff0cShopee\u4e5f\u6539\u53d8\u4e86\u4ee5\u5f80\u201c\u70e7\u94b1\u201d\u8865\u8d34\u5546\u5bb6\u3001\u7528\u6237\u7684\u60ef\u4f8b\uff0c\u4e8e2022\u5e74\u5f00\u59cb\u4e0a\u8c03\u4e86\u4f63\u91d1\u8d39\u3001\u652f\u4ed8\u8d39\u548c\u5305\u90ae\u8d39\u7b49\u4ea4\u6613\u8d39\u7528\u3002<\/p>\n<p>2019\u5e74\u5f00\u59cb\u5165\u573aShopee\u7684\u52b3\u52b3\uff0c\u5c31\u4eb2\u5386\u4e86\u5e73\u53f0\u7684\u8f6c\u578b\u4e4b\u8def\u3002<\/p>\n<p>\u6b64\u524d\uff0c\u52b3\u52b3\u8ddf\u5408\u4f19\u4eba\u4e00\u8d77\u7ecf\u8425Shopify\u72ec\u7acb\u7ad9\uff0c\u53d1\u73b0\u6295\u5165\u6210\u672c\u5f88\u9ad8\u30022019\u5e74\uff0cShopee\u5728\u56fd\u5185\u5ba3\u4f20\u62db\u52df\u5356\u5bb6\uff0c\u4ed6\u4eec\u968f\u5373\u653e\u5f03\u6b27\u7f8e\u5e02\u573a\uff0c\u52a0\u5165Shopee\uff0c\u201c\u90a3\u65f6\u5019\u5165\u5c40\u7684\u4eba\u4e0d\u591a\uff0c\u7ade\u4e89\u4e0d\u662f\u5f88\u6fc0\u70c8\uff0c\u5c31\u60f3\u4f4e\u6210\u672c\u8fdb\u573a\uff0c\u6d45\u6d45\u5c1d\u8bd5\u4e00\u4e0b\u3002\u201d<\/p>\n<p>\u5927\u7ea62019\u5e74\u4e0b\u534a\u5e74\uff0c\u52b3\u52b3\u9996\u5148\u5165\u9a7b\u4e86Shopee\u4e2d\u56fd\u53f0\u6e7e\u7ad9\uff0c\u9009\u62e9\u9500\u552e\u201c\u5927\u7801\u5973\u88c5\u201d\uff0c\u201c\u6211\u4eec\u60f3\u5148\u7528\u7ea2\u6d77\u4ea7\u54c1\u53bb\u6d4b\u8bd5\uff0c\u719f\u6089\u8fd9\u4e2a\u5e73\u53f0\u7684\u903b\u8f91\u3002\u6211\u4eec\u79ef\u7d2f\u4e86\u4f9b\u5e94\u94fe\uff0c\u4f1a\u7b5b\u9009\u6709\u6d41\u91cf\u7684\u54c1\u6765\u5356\u3002\u201d<\/p>\n<p>\u8fc7\u4e86\u5546\u5bb6\u201c\u5b9e\u4e60\u671f\u201d\uff0c\u7b2c\u4e8c\u4e2a\u6708\uff0c\u5e97\u94fa\u5c31\u5f00\u59cb\u6b63\u5e38\u51fa\u5355\u4e86\u3002\u4e09\u4e2a\u6708\u540e\uff0c\u4e2d\u56fd\u53f0\u6e7e\u7ad9\u7a33\u5b9a\u540e\uff0c\u52b3\u52b3\u53c8\u7533\u8bf7\u5f00\u901a\u4e86Shopee\u5176\u4ed6\u7ad9\u70b9\u5e97\u94fa\u3002\u52302022\u5e74\uff0c\u56e2\u961f\u5408\u8ba1\u8fd0\u8425\u4e86\u8d85\u8fc720\u4e2a\u8de8\u5883\u5e97\u3002<\/p>\n<p>\u52b3\u52b3\u8bf4\u9053\uff0c\u5f7c\u65f6\u5165\u5c40Shopee\u6bd4\u8f83\u7b80\u5355\uff0c\u5e73\u53f0\u5bf9\u65b0\u5356\u5bb6\u6bd4\u8f83\u53cb\u597d\uff0c\u4f1a\u6709\u6d41\u91cf\u4e0a\u7684\u7ea2\u5229\u3002\u52302019\u5e74\u5e95\uff0c\u5e97\u94fa\u6708GMV\u5c31\u6709\u51e0\u5343\u5143\u30022020\u5e74\uff0c\u65b0\u51a0\u75ab\u60c5\u5f00\u59cb\u540e\uff0c\u4e1c\u5357\u4e9a\u7535\u5546\u5e02\u573a\u8fce\u6765\u7206\u53d1\uff0c\u56e2\u961f\u9488\u5bf9\u4e0d\u540c\u7684\u5e02\u573a\u53bb\u201c\u6253\u7206\u54c1\u201d\uff0c\u6708GMV\u4e00\u5ea6\u505a\u5230\u51e0\u4e07\u5143\u3002<\/p>\n<p>\u4f46\u4ece2021\u5e74\u5f00\u59cb\uff0c\u9664\u4e86\u75ab\u60c5\u7b49\u5ba2\u89c2\u56e0\u7d20\u5f71\u54cd\uff0c\u52b3\u52b3\u53d1\u73b0\u5e73\u53f0\u7684\u653f\u7b56\u4e5f\u6709\u8d8a\u6765\u8d8a\u660e\u663e\u7684\u8c03\u6574\u3002\u5979\u6307\u51fa\uff0c\u201c\u65b0\u5356\u5bb6\u514d\u4f63\u653f\u7b56\u6ca1\u4e86\uff0c\u4f63\u91d1\u70b9\u6570\u8d8a\u6765\u8d8a\u9ad8\uff1b\u8fd0\u8d39\u7684\u8ba1\u7b97\u65b9\u5f0f\u6539\u53d8\uff0c\u8d8a\u6765\u8d8a\u8d35\uff1b\u8fd8\u6709\u4ea4\u6613\u624b\u7eed\u8d39\uff0c\u9488\u5bf9\u5546\u5bb6\u7684\u5404\u9879\u8d39\u7528\u90fd\u63d0\u9ad8\u4e86\u3002\u201d<\/p>\n<p>\u6839\u636eShopee\u7684\u516c\u544a\u4fe1\u606f\uff0c2022\u5e741\u6708\u8d77\uff0cShopee\u5e73\u53f0\u4f63\u91d1\u8d39\u7387\u7edf\u4e00\u8c03\u6574\u4e3a6%\uff0c\u800c\u6b64\u524d\u8d39\u7387\u4e3a5%-6%\uff1b\u65b0\u5356\u5bb6\u653f\u7b56\u4e5f\u7531\u514d\u4f63\u8c03\u6574\u4e3a\u8fd4\u4f63\u30022022\u5e7412\u6708\uff0c\u9488\u5bf9\u8de8\u5883\u5e97\u94fa\uff0cShopee\u63a8\u51fa3000\u5143\u4fdd\u8bc1\u91d1\uff08\u6bcf\u4e2a\u4e2d\u56fd\u5927\u9646\u8425\u4e1a\u6267\u7167\u652f\u4ed8\u8d39\u7528\uff09\u5236\u5ea6\u30022023\u5e741\u6708\u8d77\uff0cShopee\u4f63\u91d1\u8d39\u7387\u6700\u9ad8\u4e0a\u8c03\u81f37.84%\uff0c\u4ea4\u6613\u624b\u7eed\u8d39\u6700\u9ad8\u4e0a\u8c03\u81f33.3%\u3002<\/p>\n<p>\u6700\u65b0\u6d88\u606f\u663e\u793a\uff0c<strong>2023\u5e746\u67081\u65e5\u8d77\uff0cShopee\u5df4\u897f\u7ad9\u4f63\u91d1\u8d39\u7387\u6da8\u81f310%\u3002<\/strong><\/p>\n<p>\u6536\u8d39\u63d0\u9ad8\u3001\u6210\u672c\u63d0\u5347\uff0c\u5bf9\u52b3\u52b3\u6765\u8bf4\u8fd8\u4e0d\u662f\u81f4\u547d\u7684\u30022022\u5e74\uff0c\u53d7\u75ab\u60c5\u5c01\u63a7\u5f71\u54cd\uff0c\u56fd\u5185\u4f9b\u5e94\u94fe\u65e0\u6cd5\u6b63\u5e38\u53d1\u8d27\uff0cShopee\u8de8\u5883\u5e97\u7684\u5206\u6570\u3001\u6743\u91cd\u4e00\u6389\u518d\u6389\uff0c\u5e97\u94fa\u5931\u53bb\u6d41\u91cf\uff0c\u8ba2\u5355\u57fa\u672c\u6ca1\u4e86\u3002\u201c\u51c9\u5f97\u5f88\u5f7b\u5e95\uff0c\u6211\u90fd\u60f3\u627e\u5ba2\u6237\u7ecf\u7406\u9000\u56de\u4fdd\u8bc1\u91d1\u3002\u201d\u52b3\u52b3\u8bf4\u3002<\/p>\n<p>\u8bb8\u591a\u8de8\u5883\u5356\u5bb6\u7eb7\u7eb7\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5199\u4e0b\u201c\u6211\u4e3a\u4ec0\u4e48\u5bf9Shopee\u5931\u671b\u4e86\u201d\u7684\u5e16\u5b50\u3002<\/p>\n<p>\u9762\u5bf9\u79cd\u79cd\u60c5\u51b5\uff0c\u52b3\u52b3\u51b3\u5fc3\u5e03\u5c40\u4e1c\u5357\u4e9a\u672c\u571f\u5e97\u30022022\u5e74\u4e2d\u65ec\uff0c\u5979\u8ba9\u5370\u5c3c\u96c5\u52a0\u8fbe\u5f53\u5730\u7684\u4eb2\u621a\uff08\u534e\u4eba\uff09\u4ee3\u4e3a\u8003\u5bdf\u5e02\u573a\uff0c\u5e76\u7528\u5f53\u5730\u4eba\u8eab\u4efd\u6ce8\u518c\u4e86\u8425\u4e1a\u6267\u7167\u3001\u5546\u6807\u7b49\uff0c\u5f00\u901a\u4e86Shopee\u672c\u571f\u5e97\uff0c\u5e76\u53d1\u5c11\u91cf\u7684\u8d27\u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n<p>\u53bb\u5e74\u5e95\uff0c\u56fd\u5185\u75ab\u60c5\u653f\u7b56\u653e\u677e\uff0c\u5979\u5c31\u53bb\u4e86\u96c5\u52a0\u8fbe\uff0c\u7ec4\u5efa\u4e86\u5f53\u5730\u56e2\u961f\uff0c\u8fd8\u79df\u4e0b1000\u5e73\u7c73\u4ed3\u5e93\u3002\u5927\u534a\u5e74\u8fc7\u53bb\uff0c\u52b3\u52b3\u7684Shopee\u5370\u5c3c\u672c\u571f\u5e97\u6708GMV\u5df2\u7ecf\u8fc7\u4e07\u5143\uff0c\u201c\u672c\u571f\u5e97\u7684\u6d41\u91cf\u4e0d\u9519\uff0c\u4e0d\u9700\u8981\u4ea4\u5e97\u94fa\u4fdd\u8bc1\u91d1\uff0c\u62bd\u53d6\u4f63\u91d1\u4e5f\u5f88\u5c11\uff0c\u53ea\u6709\u4ea4\u6613\u624b\u7eed\u8d39\u3002\u201d<\/p>\n<p>\u52b3\u52b3\u53d1\u73b0\uff0c\u8eab\u8fb9\u5f88\u591a\u8de8\u5883\u4e70\u5bb6\u90fd\u60f3\u5e03\u5c40\u672c\u571f\u5e97\u3002\u4e8e\u662f\uff0c\u5979\u8fd0\u8425\u8d77\u201c\u4e07\u6cfd\u6d77\u5916\u4ed3\u201d\uff0c\u4e3a\u60f3\u505a\u672c\u571f\u5e97\u7684\u8de8\u5883\u5356\u5bb6\u63d0\u4f9b\u5f53\u5730\u4ed3\u50a8\u3001\u53d1\u8d27\u7b49\u670d\u52a1\uff0c\u81f3\u4eca\u5df2\u670920\u4f4d\u5ba2\u6237\u4e86\u3002<\/p>\n<p>\u540c\u6837\u662f2019\u5e74\u5f00\u59cb\u505aShopee\u8de8\u5883\u5e97\u7684\u963f\u970d\u6709\u7c7b\u4f3c\u7684\u7ecf\u5386\u3002\u7ecf\u8fc72020\u5e74\u30012021\u5e74\u7684\u6d41\u91cf\u7206\u53d1\u671f\u540e\uff0c\u8de8\u5883\u7269\u6d41\u8d39\u7528\u5927\u6da8\u3001\u65f6\u6548\u53d8\u5dee\uff0c\u52a0\u4e0a\u5e73\u53f0\u6536\u8d39\u589e\u52a0\uff0c\u8de8\u5883\u5e97\u96be\u4ee5\u4e3a\u7ee7\uff0c\u4ed6\u4e8e2021\u5e74\u5f00\u59cb\u5e03\u5c40\u6d77\u5916\u4ed3\u50a8\uff0c\u505a\u672c\u571f\u5e97\u4e1a\u52a1\u3002\u5982\u4eca\uff0c\u56e2\u961f\u5728\u83f2\u5f8b\u5bbe\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u6cf0\u56fd\u90fd\u6709\u672c\u571f\u8d27\u76d8\u3002<\/p>\n<p>\u53bb\u5e74TikTok Shop\u5f00\u59cb\u4e0a\u7ebf\u4e1c\u5357\u4e9a\u4e94\u56fd\u5e02\u573a\u7684\u65f6\u5019\uff0c\u963f\u970d\u7b2c\u4e00\u65f6\u95f4\u5c31\u6ce8\u518c\u4e86\u4e00\u6279\u5e97\u94fa\u3002\u521d\u671f\u505a\u65e0\u8d27\u6e90\u7684\u94fa\u8d27\u6a21\u5f0f\uff0c\u5f88\u5feb\u5e73\u53f0\u5f00\u59cb\u6536\u7d27\u653f\u7b56\uff0c\u5728\u7ecf\u5386\u201c\u5c01\u5e97\u6f6e\u201d\u540e\uff0c\u4ed6\u5269\u4e0b\u4e24\u4e09\u4e2aTikTok Shop\u5c0f\u5e97\uff0c\u5982\u4eca\u8fd8\u5728\u6301\u7eed\u8fd0\u8425\u3002<\/p>\n<p>\u201cTikTok Shop\u5f88\u503c\u5f97\u53bb\u505a\uff0c\u8d77\u7801\u6d41\u91cf\u7aef\u4fbf\u5b9c\uff0c\u505a\u7535\u5546\u91cd\u8981\u7684\u5c31\u662f\u6d41\u91cf\u5165\u53e3\u548c\u6d41\u91cf\u6210\u672c\u3002\u201d\u963f\u970d\u5bf9\u971e\u5149\u793e\u8868\u793a\u3002<\/p>\n<p style=\"text-align: center;\"><strong>2\u3001\u76f4\u64ad\u5e26\u8d27\u98ce\u9761\u4e1c\u5357\u4e9a<\/strong><\/p>\n<p>Shopee\u5e76\u6ca1\u6709\u201c\u5750\u4ee5\u5f85\u6bd9\u201d\u3002TikTok Shop\u901a\u8fc7\u201c\u77ed\u89c6\u9891+\u76f4\u64ad\u5e26\u8d27\u201d\u7684\u7535\u5546\u6a21\u5f0f\uff0cShopee\u4e5f\u60f3\u4e89\u593a\u8fd9\u5757\u5e02\u573a\u3002<\/p>\n<p>7\u6708\u4e2d\u65ec\uff0c\u9a6c\u6765\u897f\u4e9a\u5b9d\u5988\u7433\u7433\u770b\u8d77\u4e86Shopee\u76f4\u64ad\uff0c\u56e0\u4e3a\u6709\u5927\u989d\u4f18\u60e0\u5238\u30025\u5929\u91cc\uff0c\u5979\u4e0b\u4e86\u8fd120\u5355\uff0c\u8868\u793a\u7701\u4e0b\u4e86500\u9a6c\u5e01\u3002<\/p>\n<div class=\"wrap-img image ext_img \" style=\"text-align: center;\"><img decoding=\"async\" class=\"image ext_img \" src=\"https:\/\/gbres.dfcfw.com\/Files\/iimage\/20230725\/3EB427FB61793D5F828875E0F57B3AAC_w1080h1238.jpg\" alt=\"\" data-imglabel=\"Shopee\u8ba2\u5355\u622a\u56fe\u3002\u56fe\u6e90\uff1a\u7433\u7433\" \/><span class=\"zw-img-desc\">Shopee\u8ba2\u5355\u622a\u56fe\u3002\u56fe\u6e90\uff1a\u7433\u7433<\/span><\/div>\n<p>\u539f\u6765\uff0c\u5979\u5728\u4e00\u4e2aFacebook\u7fa4\u91cc\u770b\u523050\u9a6c\u5e01\u7684Shopee live voucher\uff08\u76f4\u64ad\u4ee3\u91d1\u5238\uff09\uff0c\u624d\u7b2c\u4e00\u6b21\u70b9\u8fdb\u53bb\u770bShopee\u5e97\u94fa\u7684\u76f4\u64ad\u95f4\uff0c\u201c\u6700\u5f00\u5fc3\u7684\u662f\u4e70\u5230hipp\u5976\u7c89\uff0c\u5e73\u65f6\u4e00\u7f5099\u9a6c\u5e01\uff0c\u8fd9\u6b21\u4e70\u4e864\u7f50\u624d238.5\u9a6c\u5e01\uff0c\u7701\u4e86\u4e00\u534a\u94b1\uff01\u201d<\/p>\n<p><strong>\u968f\u7740TikTok Shop\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\u5e03\u5c40\uff0c\u76f4\u64ad\u5e26\u8d27\u4e4b\u98ce\u8d8a\u522e\u8d8a\u5f3a\uff0cShopee\u4e5f\u6b63\u5728\u7d27\u8ddf\u8fd9\u80a1\u8d8b\u52bf\u3002<\/strong><\/p>\n<p>3\u6708\uff0cShopee\u5728\u201c3.3\u201d\u4fc3\u9500\u6d3b\u52a8\u4e2d\u5f3a\u8c03\u4e86\u76f4\u64ad\u5e26\u8d27\u7684\u91cd\u8981\u6027\u3002Shopee\u5370\u5c3c\u8425\u9500\u589e\u957f\u4e3b\u7ba1Monica Vionna\u8868\u793a\uff0c\u201c\u54c1\u724c\u770b\u5230\u4e86\u7528\u6237\u5bf9\u76f4\u64ad\u8d2d\u7269\u7684\u70ed\u60c5\uff0c\u6b64\u6b21\u5927\u4fc3\u6d3b\u52a8\u4e2d\u53ef\u89c1\u4e00\u6591\uff0c\u5176\u4e2d\u65f6\u88c5\u4ea7\u54c1\u7684\u8ba2\u5355\u6570\u91cf\u589e\u52a03\u500d\uff0c\u7f8e\u5bb9\u4ea7\u54c1\u7684\u8ba2\u5355\u6570\u91cf\u589e\u957f\u9ad8\u8fbe4\u500d\u3002\u201d<\/p>\n<p>\u5b9e\u9645\u4e0a\uff0cShopee\u81ea2019\u5e74\u5c31\u63a8\u51fa\u76f4\u64ad\u529f\u80fd\uff0c\u4f46\u5e76\u6ca1\u6709\u83b7\u5f97\u5f88\u591a\u5546\u5bb6\u7684\u5173\u6ce8\u3002\u4e2d\u82f1\u53cc\u8bed\u4e3b\u64adDora\u6b64\u524d\u505aTikTok\u4e3b\u64ad\uff0c\u4ece2022\u5e7410\u6708\u5f00\u59cb\uff0c\u5979\u8ddfShopee\u7684\u77e5\u540d\u5973\u88c5\u54c1\u724cLovito\u5408\u4f5c\uff0c\u4e3a\u5176\u505aShopee\u5e97\u94fa\u76f4\u64ad\uff0c\u4e00\u54682\u6b21\uff0c\u6bcf\u6b21\u7ea62\u5c0f\u65f6\u3002<\/p>\n<p>Dora\u544a\u8bc9\u971e\u5149\u793e\uff0c\u8be5\u5973\u88c5\u54c1\u724c\u4f4d\u4e8e\u5e7f\u5dde\uff0c\u9500\u552e\u5e02\u573a\u4e3b\u8981\u662f\u9a6c\u6765\u897f\u4e9a\u548c\u83f2\u5f8b\u5bbe\uff0c\u4ece\u9500\u91cf\u6765\u770b\u5728Shopee\u5e73\u53f0\u4e0a\u201c\u6570\u4e00\u6570\u4e8c\u201d\uff0c\u4e00\u4ef6\u5355\u54c1\u7684\u6708\u9500\u91cf\u8d855\u4e07\u4ef6\uff0c\u201c\u516c\u53f8\u6709\u591a\u4e2a\u4e3b\u64ad\uff0c\u6709\u9a6c\u6765\u897f\u4e9a\u4eba\uff0c\u4e5f\u6709\u534e\u4eba\u3002\u4f46\u516c\u53f8\u5bf9\u4e3b\u64ad\u8981\u6c42\u4e0d\u9ad8\uff0c\u6211\u4eec\u662f\u6309\u65f6\u85aa\u8ba1\u7b97\u7684\uff0c\u6ca1\u6709\u8981\u6c42\u4e1a\u7ee9\uff0c\u53ef\u4ee5\u8bf4\u633a\u8f7b\u677e\u7684\u3002\u201d\u5979\u8bf4\u9053\uff0c\u8be5\u5e97\u94fa\u7684Shopee\u76f4\u64ad\u95f4\u5b9e\u65f6\u5728\u7ebf\u4eba\u6570\u67091~2\u4e07\uff0c\u89c2\u4f17\u4e5f\u4f1a\u7ecf\u5e38\u8ddf\u5979\u4e92\u52a8\uff0c\u4f46\u516c\u53f8\u9500\u552e\u6765\u6e90\u4e3b\u8981\u8fd8\u662f\u5e73\u53f0\u5546\u57ce\uff0c\u901a\u8fc7\u76f4\u64ad\u7684\u9500\u91cf\u53ef\u80fd\u4e0d\u591a\u3002<\/p>\n<p>\u6839\u636eDora\u7684\u89c2\u5bdf\uff0c\u8fd1\u4e00\u5e74\u6765\uff0cShopee\u4e0a\u505a\u76f4\u64ad\u7684\u5e97\u94fa\u8d8a\u6765\u8d8a\u591a\u4e86\uff0c\u4f46\u5979\u6307\u51fa\uff0cShopee\u8ddf\u6dd8\u5b9d\u63a5\u8fd1\uff0c\u76f4\u64ad\u95f4\u90fd\u662f\u201c\u5e73\u64ad\u201d\uff0c\u4e0d\u50cfTikTok Shop\u6709\u5f88\u591a\u201c\u628a\u620f\u201d\u201c\u82b1\u6837\u201d\uff0c\u51e0\u4e4e\u6ca1\u6709\u53eb\u5356\u3001\u6253\u6298\u7b49\u65b9\u5f0f\u3002<\/p>\n<p>\u201c\u6574\u4f53\u800c\u8a00\uff0c<strong>Shopee\u76f4\u64ad\u7684\u7efc\u5408\u80fd\u529b\u6bd4\u4e0d\u4e0aTikTok Shop<\/strong>\u3002\u201d\u5979\u8ba4\u4e3a\uff0c\u5e97\u94fa\u4e00\u5929\u76f4\u64ad2\u573a\uff0c\u6bcf\u573a2\u5c0f\u65f6\uff0c\u5f88\u96be\u5356\u51fa\u591a\u5c11\u4ea7\u54c1\uff0c\u663e\u7136\u5bf9\u4e8e\u8001\u677f\u6765\u8bf4\uff0cShopee\u76f4\u64ad\u5e76\u4e0d\u91cd\u8981\u3002<\/p>\n<p>\u6839\u636eDora\u524d\u53f8\u7ecf\u5386\uff0cTikTok Shop\u5728\u9a6c\u6765\u897f\u4e9a\u4e5f\u5f88\u706b\u30022022\u5e74\u4e0b\u534a\u5e74\uff0c\u5979\u5728TikTok Shop\u76f4\u64ad\u95f4\u9500\u552e\u7a46\u65af\u6797\u5973\u88c5\uff0c\u4e00\u5929\u80fd\u53564000~5000\u9a6c\u5e01\uff0c\u4e00\u4e2a\u6708\u4e0b\u6765\u80fd\u53565~6\u4e07\u7f8e\u5143\uff0c\u6210\u4e3a\u7c7b\u76ee\u9500\u552e\u989d\u6392\u884c\u699c\u7684\u7b2c\u4e00\u540d\u3002<\/p>\n<p>\u4f46\u5904\u4e8e\u521d\u671f\u7684TikTok Shop\u9887\u4e0d\u7a33\u5b9a\uff0c\u540c\u884c\u7ade\u4e89\u3001\u4ef7\u683c\u6218\u4e0d\u65ad\uff0c\u52a0\u4e0a\u9047\u5230\u201c\u6284\u88ad\u201d\u4e8b\u6545\uff0c\u5e97\u94fa\u6743\u91cd\u76f4\u7ebf\u4e0b\u964d\u3002\u52302023\u5e741\u6708\uff0c\u5e97\u94fa\u5931\u53bb\u6d41\u91cf\uff0c\u9500\u91cf\u4e00\u843d\u5343\u4e08\uff0c\u8fc7\u4e86\u4e00\u4e24\u4e2a\u6708\uff0c\u516c\u53f8\u5c31\u628aTikTok Shop\u76f4\u64ad\u56e2\u961f\u89e3\u6563\u4e86\u3002<\/p>\n<div class=\"wrap-img image ext_img \"><img decoding=\"async\" class=\"image ext_img  aligncenter\" src=\"https:\/\/gbres.dfcfw.com\/Files\/iimage\/20230725\/6C7C3F7974CF39B67B33EC475545E87B_w885h573.jpg\" alt=\"\" data-imglabel=\"\u56fe\u6e90\uff1a\u300a\u767d\u76ae\u4e66\u300b\" \/><\/div>\n<div class=\"wrap-img image ext_img \" style=\"text-align: center;\"><span class=\"zw-img-desc\">\u56fe\u6e90\uff1a\u300a\u767d\u76ae\u4e66\u300b<\/span><\/div>\n<p>\u4e0d\u8fc7\uff0c\u4ece\u6574\u4f53\u6570\u636e\u6765\u770b\uff0cTikTok Shop\u76f4\u64ad\u5e26\u8d27\u5448\u73b0\u5927\u5e45\u589e\u957f\u72b6\u6001\u3002\u6839\u636e\u300a\u767d\u76ae\u4e66\u300b\uff0c2023\u4e0a\u534a\u5e74TikTok\u5e26\u8d27\u76f4\u64ad\u603b\u65f6\u957f\u4e0e\u603b\u89c2\u770b\u4eba\u6b21\u6700\u9ad8\u6765\u81ea\u4e8e\u5370\u5c3c\uff0c\u5176\u6b21\u4e3a\u8d8a\u5357\u548c\u6cf0\u56fd\u3002\u5176\u4e2d\uff0c\u5355\u6708\u5e26\u8d27\u76f4\u64ad\u603b\u65f6\u957f\u4e0e\u603b\u89c2\u770b\u4eba\u6b21\u589e\u901f\u6700\u9ad8\u6765\u81ea3\u6708\u3002<\/p>\n<p>2023\u5e743\u6708TikTok Shop\u9996\u4e2a\u658b\u6708\u5927\u4fc3\u6d3b\u52a8\u5e26\u52a8\u5370\u5c3c\u7b49\u7a46\u65af\u6797\u56fd\u5bb6\u76f4\u64ad\u65f6\u957f\u589e\u957f\u7ea6112%\uff1b2023\u5e74TikTok Shop\u8de8\u5883\u7535\u5546\u6625\u590f\u7115\u65b0\u5927\u4fc3\u6d3b\u52a8\u4e2d\uff0c\u82f1\u56fd\u76f4\u64ad\u89c2\u770b\u4eba\u6b21\u589e\u957f123%\uff0c\u4e1c\u5357\u4e9a\u589e110%\u3002<\/p>\n<p>\u201c<strong>\u8fd1\u51e0\u5e74\u4e1c\u5357\u4e9a\u6d88\u8d39\u54c1\u8d5b\u9053\u6700\u5927\u7684\u53d8\u5316\u662f\uff1a\u65b0\u6e20\u9053\u7684\u5d1b\u8d77<\/strong>\u3002\u4ece\u6700\u5f00\u59cb\u4ee5\u81ea\u8425\u8d27\u67b6\u7535\u5546\u4e3a\u4e3b\u7684Lazada\uff0c\u52302018\u5e74\u5de6\u53f3\u7c7b\u6dd8\u5b9d\u6a21\u5f0f\u7684Shopee\uff0c\u6700\u540e\u662f\u8fd1\u4e24\u5e74TikTok\u7684\u5feb\u901f\u5d1b\u8d77\uff0c\u77ed\u89c6\u9891\u76f4\u64ad\u5df2\u7ecf\u5360\u636e\u4e1c\u5357\u4e9a\u5e9e\u5927\u5e74\u8f7b\u7528\u6237\u7fa4\u4f53\u7684\u5927\u90e8\u5206\u65f6\u95f4\uff0c\u4ed6\u4eec\u7684\u6d88\u8d39\u4e5f\u4f1a\u4e0d\u65ad\u5730\u5411TikTok\u4e0a\u8f6c\u79fb\u3002\u201dAC Ventures \u7ba1\u7406\u5408\u4f19\u4eba\u9ec4\u4f69\u534e\u8868\u793a\u3002<\/p>\n<p style=\"text-align: center;\"><strong>3\u3001TikTok shop\u8ffd\u8d76Shopee<\/strong><\/p>\n<p><strong>TikTok Shop\u589e\u957f\u8fc5\u731b\uff0c\u4f46\u4ece\u4f53\u91cf\u6765\u770b\uff0c\u5176\u5c1a\u4e0d\u8db3\u4ee5\u4e0eShopee\u6297\u8861\u3002<\/strong><\/p>\n<p>\u6839\u636eSea\u8d22\u62a5\u6570\u636e\uff0c2022\u5e74Shopee\u7684GMV\u4e3a735\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0a\u6da817.6%\u30022023\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0cShopee\u7684GMV\u4e3a180\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f7.7%\u3002<\/p>\n<p>\u8fd9\u4ecd\u662f\u4e2a\u4e0d\u9519\u7684\u6210\u7ee9\u3002<\/p>\n<p>Shopee\u4ecd\u6709\u81ea\u5df1\u7684\u62a4\u57ce\u6cb3\u3002\u4ece\u53bb\u5e74\u5f00\u59cb\u7684\u964d\u672c\u589e\u6548\uff0c\u4ee4\u5176\u4ece\u53bb\u5e74\u7b2c\u56db\u5b63\u5ea6\u5f00\u59cb\u626d\u4e8f\u4e3a\u76c8\u3002\u6839\u636eSea\u8d22\u62a5\u6570\u636e\uff0c2022\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0cShopee\u7684\u8c03\u6574\u540eEBITDA\uff08\u606f\u7a0e\u6298\u65e7\u644a\u9500\u524d\u5229\u6da6\uff09\u9996\u6b21\u8f6c\u6b63\uff0c\u8fbe\u52301.961\u4ebf\u7f8e\u5143\u30022023\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0cShopee\u518d\u6b21\u5b9e\u73b0\u5b63\u5ea6\u76c8\u5229\uff0c\u7ecf\u8c03\u6574EBITDA\u8fbe2.1\u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u7740\uff0c\u76f8\u6bd4\u8fd8\u5728\u70e7\u94b1\u5360\u5e02\u573a\u7684TikTok Shop\uff0cShopee\u5df2\u7ecf\u5177\u5907\u4e86\u89c4\u6a21\u5316\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<div class=\"wrap-img image ext_img \"><img decoding=\"async\" class=\"image ext_img \" src=\"https:\/\/gbres.dfcfw.com\/Files\/iimage\/20230725\/B9865B8090DA1181D8888D216CDA956D_w1080h811.jpg\" alt=\"\" data-imglabel=\"\" \/><\/div>\n<p>\u800c\u4e14\uff0c\u5728\u4e1c\u5357\u4e9a\u7535\u5546\u5e73\u53f0\u4e2d\uff0cShopee\u7684\u6d41\u91cf\u4e5f\u5360\u636e\u4f18\u52bf\u3002\u6839\u636eSimilarweb\u6570\u636e\u7edf\u8ba1\uff0cShopee\u76ee\u524d\u4ecd\u662f\u4e1c\u5357\u4e9a\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u7535\u5546\u5e73\u53f0\uff0c\u5176\u5728\u4e1c\u5357\u4e9a\u5730\u533a\u7684\u6d41\u91cf\u4efd\u989d\u8d85\u8fc750%\u30026\u6708\uff0cShopee\u5404\u7ad9\u70b9\u7f51\u7ad9\u603b\u8bbf\u95ee\u91cf\u4e3a4.625\u4ebf\uff0c\u540c\u6bd4\u7565\u6da83.4%\u3002<\/p>\n<p>\u5c3d\u7ba1\u8d70\u8fc7\u521d\u671f\u201c\u70e7\u94b1\u201d\u8d2d\u4e70\u5e02\u573a\u4efd\u989d\u7684\u9636\u6bb5\uff0cShopee\u4e3b\u6253\u4f4e\u4ef7\u7684\u5c5e\u6027\u4ecd\u7136\u4e0d\u53d8\u3002<strong>\u8fd9\u610f\u5473\u7740\u5e73\u53f0\u5546\u5bb6\u7684\u5229\u6da6\u53d7\u5230\u538b\u7f29\uff0c\u4ed6\u4eec\u9700\u8981\u652f\u4ed8\u5e73\u53f0\u7684\u6210\u672c\uff0c\u540c\u65f6\u52a0\u5f3a\u4f9b\u5e94\u94fe\u80fd\u529b\uff0c\u4ee5\u9500\u552e\u8db3\u591f\u4f4e\u4ef7\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n<p>\u51ed\u501f\u591a\u5e74\u7684\u8de8\u5883\u7535\u5546\u7ecf\u9a8c\uff0c\u52b3\u52b3\u62e5\u6709\u8f83\u591a\u5408\u4f5c\u7684\u4f9b\u5e94\u5546\uff0c\u56e2\u961f\u4e5f\u6709\u8f83\u5f3a\u7684\u9009\u54c1\u601d\u7ef4\uff0c\u4ed6\u4eec\u53ca\u65f6\u8f6c\u578b\u672c\u571f\u5e97\u6a21\u5f0f\uff0c\u987a\u5229\u5728\u5e02\u573a\u7ad9\u7a33\u811a\u8ddf\u3002\u5979\u4ecb\u7ecd\u9053\uff0c\u76ee\u524d\u5728\u5370\u5c3c\u5e02\u573a\uff0c\u9488\u5bf9\u4e2d\u9ad8\u7aef\u4eba\u7fa4\uff0c\u4ed6\u4eec\u7684\u4ea7\u54c1\u5ba2\u5355\u4ef7\u662f80~100\u5143\uff1b\u800c\u9488\u5bf9\u666e\u901a\u6d88\u8d39\u7fa4\u4f53\uff0c\u4ea7\u54c1\u4ef7\u683c\u4e0d\u6562\u8d85\u8fc750\u5143\u3002<\/p>\n<p>\u4f46\u5e76\u975e\u6240\u6709\u5546\u5bb6\u90fd\u80fd\u5982\u6b64\u5e78\u8fd0\uff0c\u8bb8\u591a\u5546\u5bb6\u9009\u62e9\u79bb\u5f00Shopee\u3002\u8d8a\u5357\u7535\u5546\u521b\u4e1a\u8005Zoey\uff0c2020~2021\u5e74\u505a\u4e86Shopee\u672c\u571f\u5e97\uff0c\u9500\u552e\u5973\u6027\u7528\u54c1\uff0c\u4f46\u5f7c\u65f6\u5e73\u53f0\u652f\u6301\u529b\u5ea6\u5c0f\uff0c\u52a0\u4e0a\u7c7b\u76ee\u5c0f\u4f17\uff0c\u96be\u4ee5\u8d70\u91cf\uff0c\u5229\u6da6\u7a7a\u95f4\u5c0f\uff0c\u53ea\u80fd\u52c9\u5f3a\u8fd0\u8425\u3002<\/p>\n<p>2022\u5e74TikTok Shop\u4e0a\u7ebf\u4e4b\u65f6\uff0cZoey\u5c31\u653e\u5f03Shopee\u5e73\u53f0\uff0c\u8f6c\u5411TikTok Shop\u3002\u5c31\u57282022\u5e74\uff0c\u5979\u5165\u5c40\u5f69\u5986\u65e5\u5316\u8d5b\u9053\u3002\u77ed\u89c6\u9891\u4e0e\u76f4\u64ad\u5e26\u8d27\u76f8\u7ed3\u5408\uff0c\u8ba9\u5979\u6253\u51fa\u4e86\u7206\u54c1\uff0c\u4e00\u5929\u51fa\u5355\u6570\u5343\uff0c\u5b9e\u73b0\u4e86\u76c8\u5229\uff0c\u53ef\u8c13\u62a2\u593a\u4e86TikTok Shop\u8d77\u6b65\u7684\u7b2c\u4e00\u6ce2\u6d41\u91cf\u3002<\/p>\n<p>\u4f5c\u4e3a\u65b0\u578b\u7684\u793e\u4ea4\u7535\u5546\uff0cTikTok\u7684\u7535\u5546\u6570\u636e\u76ee\u524d\u8fd8\u672a\u88ab\u6570\u636e\u673a\u6784\u7edf\u8ba1\u3002\u4f463.25\u4ebf\u6708\u6d3b\u7528\u6237\uff0c\u5176\u5e02\u573a\u6f5c\u529b\u5e76\u4e0d\u5c0f\u4e8eShopee\u3002\u5982\u679cTikTok Shop\u80fd\u5b9e\u73b0\u7535\u5546\u5168\u6d41\u7a0b\u95ed\u73af\uff0c\u53d1\u5c55\u901f\u5ea6\u5c06\u66f4\u5feb\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u4ece\u53d1\u5c55\u9636\u6bb5\u6765\u770b\uff0c<strong>TikTok Shop\u8fd8\u5728\u8d70\u201c\u70e7\u94b1\u201d\u8865\u8d34\u3001\u62a2\u5360\u5e02\u573a\u7684\u8def<\/strong>\u3002\u8f89\u7acb\u8bc1\u5238\u9ad8\u7ea7\u5206\u6790\u5e08Jonathan Woo\u6307\u51fa\uff0cTikTok\u76ee\u524d\u5728\u6fc0\u52b1\u4e70\u5bb6\u548c\u5356\u5bb6\u65b9\u9762\u82b1\u8d39\u4e86\u5927\u91cf\u8d44\u91d1\uff0c\u4ed6\u4f30\u8ba1\u6bcf\u5e74\u7684\u6fc0\u52b1\u63aa\u65bd\u5c06\u57286\u4ebf\u81f38\u4ebf\u7f8e\u5143\u4e4b\u95f4\u3002<\/p>\n<p>\u800c\u4ece\u53d1\u5c55\u6a21\u5f0f\u6765\u8bf4\uff0cTikTok Shop\u8fd9\u7c7b\u5185\u5bb9\u7535\u5546\uff0c\u5728\u4e1c\u5357\u4e9a\u8fd8\u9700\u6301\u7eed\u57f9\u517b\u571f\u58e4\uff0c\u5c06\u4eba\u4eec\u5bf9\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u7684\u5a31\u4e50\u9700\u6c42\u8f6c\u5411\u8d2d\u7269\u9700\u6c42\u7684\u94fe\u8def\uff0c\u8fd8\u672a\u771f\u6b63\u6253\u901a\u3002<\/p>\n<p>\u4f9d\u9760\u672c\u571f\u4ed3\u50a8\u4f18\u52bf\uff0c\u52b3\u52b3\u7684TikTok Shop\u4e5f\u6709\u4e00\u4e9b\u8ba2\u5355\u3002\u4f46\u5bf9\u4e8e\u4e13\u6ce8\u5e73\u53f0\u7535\u5546\u7684\u5979\u6765\u8bf4\uff0cTikTok\u3001\u6296\u97f3\u8fd9\u7c7b\u201c\u5174\u8da3\u7535\u5546\u201d\u7684\u903b\u8f91\u96be\u4ee5\u628a\u63e1\uff0c\u201c\u5927\u5bb6\u89c9\u5f97TikTok\u6d41\u91cf\u589e\u957f\u5f88\u5feb\uff0c\u5c31\u76f2\u76ee\u8dd1\u6765\u505aTikTok Shop\uff0c\u4f46\u8fd9\u80cc\u540e\u5e76\u4e0d\u7b80\u5355\u3002TikTok Shop\u2018\u5356\u7206\u2019\u662f\u4e00\u4e2a\u968f\u673a\u4e8b\u4ef6\uff0c\u5982\u679c\u5546\u54c1\u7206\u5355\u4e86\uff0c\u8d27\u8ddf\u4e0d\u4e0a\uff0c\u6d41\u91cf\u5c31\u4f1a\u5e9f\u6389\uff1b\u6216\u8005\u4eca\u5929\u7206\u5355\u4e86\uff0c\u660e\u5929\u6d41\u91cf\u5dee\u4e86\uff0c\u56e4\u7684\u8d27\u5c31\u5356\u4e0d\u52a8\u4e86\u3002\u201d\u5979\u8ba4\u4e3a\uff0c\u8fd9\u662f\u8de8\u5883\u5546\u5bb6\u4e0d\u6562\u8f7b\u6613\u7838\u94b1\u505aTikTok Shop\u7684\u539f\u56e0\u3002<\/p>\n<p>\u8fdb\u51652023\u5e74\uff0cZoey\u53d1\u73b0\uff0cTikTok Shop\u4f4e\u4ef7\u7684\u5f69\u5986\u65e5\u5316\u4ea7\u54c1\u5df2\u7ecf\u9971\u548c\uff0c\u7ade\u4e89\u52a0\u5267\uff0c\u6d41\u91cf\u6210\u672c\u63d0\u9ad8\u4e86\u3002\u4e3a\u6b64\uff0c\u5979\u4e0d\u60f3\u518d\u505a\u8fd9\u79cd\u201c\u77ed\u671f\u751f\u610f\u201d\uff0c\u5f00\u59cb\u8fdb\u5165\u667a\u80fd\u5bb6\u5c45\u8d5b\u9053\uff0c\u5f00\u8f9f\u65b0\u7684\u5e02\u573a\u3002<\/p>\n<p>TikTok Shop\u5e73\u53f0\u4e0a\u4ecd\u6709\u5f88\u591a\u5e02\u573a\u4e9f\u5f85\u5f00\u53d1\u3002\u52b3\u52b3\u6307\u51fa\uff0c\u7531\u4e8e\u53d7\u4f17\u591a\u4e3a\u5e74\u8f7b\u4eba\uff0c\u76ee\u524dTikTok Shop\u7684\u54c1\u7c7b\u8fd8\u6bd4\u8f83\u5c11\uff0c\u4eba\u4eec\u60f3\u8981\u8d2d\u4e70\u7684\u5f88\u591a\u65e5\u5e38\u7528\u54c1\uff0c\u8fd8\u662f\u9700\u8981\u53bbShopee\u4e0b\u5355\u3002<\/p>\n<div class=\"wrap-img image ext_img \" style=\"text-align: center;\"><img decoding=\"async\" class=\"image ext_img \" src=\"https:\/\/gbres.dfcfw.com\/Files\/iimage\/20230725\/9BC178E5616BA2591C18F68581F412DC_w1080h544.png\" alt=\"\" data-imglabel=\"TikTok2022\u5e74\u7528\u6237\u5e74\u9f84\u5c42\" \/><span class=\"zw-img-desc\">TikTok2022\u5e74\u7528\u6237\u5e74\u9f84\u5c42<\/span><\/div>\n<p>\u6839\u636e\u6570\u636e\u7edf\u8ba1\uff0c2022\u5e74\uff0cTikTok\u5168\u7403\u7528\u6237\u4e2d\uff0c34.9%\u4e3a18~24\u5c81\u7684\u5e74\u8f7b\u4eba\uff0c\u4e3a\u6700\u5927\u4eba\u7fa4\uff1b\u5176\u6b21\u662f25~34\u5c81\u7684\u9752\u58ee\u5e74\uff0c\u5360\u6bd428.2%\u3002<\/p>\n<p>\u4e3a\u4e86\u8ffd\u8d76Shopee\u7b49\u7535\u5546\u5e73\u53f0\u7684\u5e02\u573a\uff0cTikTok Shop\u4e5f\u5728\u4e1c\u5357\u4e9a\u5f00\u59cb\u4e0a\u7ebf\u5546\u57ce\u6a21\u5f0f\uff0c2022\u5e7410\u6708\u5373\u843d\u5730\u5370\u5c3c\uff0c\u4eca\u5e74\u9646\u7eed\u5728\u6cf0\u56fd\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u83f2\u5f8b\u5bbe\u3001\u8d8a\u5357\u4e0a\u7ebf\u3002\u4f46\u591a\u4f4d\u5546\u5bb6\u8868\u793a\uff0c\u76ee\u524dTikTok Shop\u5546\u57ce\u5165\u53e3\u5e26\u6765\u7684\u6d41\u91cf\u548c\u8f6c\u5316\u8f83\u5c11\u3002<\/p>\n<p>TikTok\u4e1c\u5357\u4e9a\u6700\u5927\u7684TSP\u673a\u6784F-Commerce\u603b\u88c1\u59ec\u9cb2\u6307\u51fa\uff0c\u6574\u4e2aTikTok\u7535\u5546\u5728\u4e1c\u5357\u4e9a\u624d\u521a\u521a\u5f00\u59cb\uff0c\u8fd8\u6ca1\u5230\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u9636\u6bb5\u3002\u5f88\u660e\u663e\u4ece\u4eca\u5e74\u5f00\u59cb\uff0cTikTok\u548c\u4e1c\u5357\u4e9a\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u7684\u53d1\u5c55\u5f00\u59cb\u8fdb\u5165\u4e00\u4e2a\u7fa4\u96c4\u5272\u636e\u7684\u5c40\u9762\uff0c\u8fd1\u4e00\u4e24\u5e74\u624d\u771f\u6b63\u8fdb\u5165\u5230\u4e1c\u5357\u4e9a\u672c\u571f\u7535\u5546\u5143\u5e74\u7684\u72b6\u6001\u3002<\/p>\n<p>\u968f\u7740\u672a\u6765TikTok Shop\u8d70\u4e0a\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u90a3\u65f6\u7ade\u4e89\u624d\u66f4\u52a0\u6fc0\u70c8\u3002<\/p>\n<p>\u6b63\u5982\u4e2d\u56fd\u5546\u573a\u4e0a\u7684\u4e00\u53e5\u8bdd\uff1a\u201c\u6253\u8d25\u4f60\u7684\u4e0d\u662f\u5bf9\u624b\uff0c\u98a0\u8986\u4f60\u7684\u4e0d\u662f\u540c\u884c\u3002\u201d<\/p>\n<p>\u5728\u4e1c\u5357\u4e9a\u8fd9\u7247\u7535\u5546\u589e\u91cf\u5e02\u573a\uff0c\u6765\u52bf\u6c79\u6c79\u7684TikTok Shop\uff0c\u51ed\u501f\u5e2d\u5377\u5168\u7403\u7684\u201c\u75c5\u6bd2\u77ed\u89c6\u9891\u201d\uff0c\u4ee5\u7279\u6b8a\u7684\u793e\u4ea4\u7535\u5546\u6a21\u5f0f\uff0c\u5947\u88adShopee\u7b49\u4f20\u7edf\u7535\u5546\uff0c\u5927\u6709\u8d85\u8d8a\u540e\u8005\u4e4b\u52bf\u3002<\/p>\n<p>*\u6587\u4e2d\u52b3\u52b3\u3001\u963f\u970d\u3001\u7433\u7433\u3001Zoey\u4e3a\u5316\u540d<\/p>\n<p>\u53c2\u8003\u8d44\u6599\uff1a<\/p>\n<p>[1]FastData\uff0c\u300a2023\u4e0a\u534a\u5e74TikTok\u751f\u6001\u53d1\u5c55\u767d\u76ae\u4e66\u300b\uff1b<\/p>\n<p>[2]Agence France-Presse\uff0cTikTok to spend billions in Southeast Asia as e-commerce move pays off\uff1b<\/p>\n<p>[3]CNBC\uff0cTikTok Shop, a rising threat to Shopee and Lazada in Southeast Asia\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005 | Yinting Hou \u7f16\u8f91 | \u8ba1\u7136 \u8fdb\u5165\u4e0b\u534a\u5e74\uff0cTikTok\u7535\u5546\u4e1a\u52a1TikTok Shop\u5728\u4e1c\u5357 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-article"],"_links":{"self":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/4310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/comments?post=4310"}],"version-history":[{"count":0,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/4310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media\/4311"}],"wp:attachment":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media?parent=4310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/categories?post=4310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/tags?post=4310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}