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\u5c0f\u5ff5\u6307\u51fa\uff0c2019\u5e74\u662f\u901f\u5356\u901a\u6700\u597d\u505a\u7684\u65f6\u5019\uff0c\u5f7c\u65f6\u963f\u91cc\u4f1a\u5230\u6b27\u6d32\u56fd\u5bb6\u201c\u6253\u5e7f\u544a\u201d\uff0c\u6709\u4e00\u4e9b\u7ebf\u4e0b\u63a8\u5e7f\u6d3b\u52a8\uff0c\u201c2019\u5e74\u2018\u53cc11\u2019\u9500\u91cf\u633a\u597d\u7684\uff0c\u8fd9\u4e24\u5e74\u90fd\u5728\u4e0b\u6ed1\u3002\u201d<\/p>\n

\u201c\u901f\u5356\u901a\u5927\u90e8\u5206\u5e02\u573a\u8fd8\u662f\u4fc4\u8bed\u7cfb\uff0c\u6211\u4eec\u5c31\u662f\u4fc4\u8bed\u7cfb\u3001\u97e9\u56fd\u3001\u5df4\u897f\u505a\u5f97\u8fd8\u53ef\u4ee5\u3002\u201d\u6df1\u5733\u4e00\u6295\u5f71\u4eea\u54c1\u724c\u5546\u5bb6Eddy\u5bf9\u971e\u5149\u793e\u8868\u793a\uff0c\u4ed6\u4eec\u5728\u6b27\u6d32\u5e02\u573a\u201c\u4e0d\u884c\u201d\uff0c\u9500\u91cf\u5360\u6bd4\u8fd8\u4e0d\u52303%\u3002<\/p>\n

\u4e0d\u4ec5\u4ec5\u662f\u963f\u91cc\u7684\u901f\u5356\u901a\u653b\u4e0d\u4e0b\u6b27\u6d32\uff0c\u5b57\u8282\u7684TikTok\u7535\u5546\u4ece\u82f1\u56fd\u8d77\u6b65\uff0c\u5982\u4eca\u8fd12\u5e74\u65f6\u95f4\uff0c\u8868\u73b0\u4e5f\u9887\u4e3a\u4e00\u822c\u3002<\/p>\n

TikTok\u5e26\u8d27\u4e3b\u64adDora\u544a\u8bc9\u971e\u5149\u793e\uff0c\u505a\u82f1\u56fd\u5c0f\u5e97\u5e26\u8d27\u76f4\u64ad\uff0c\u89c2\u770b\u91cf\u975e\u5e38\u4f4e\uff0c\u201c\u5f53\u5b9e\u65f6\u5728\u7ebf\u4eba\u6570\u8fbe\u5230\u4e94\u516d\u5341\u4eba\uff0c\u5c31\u5df2\u7ecf\u4e0d\u5168\u662f\u82f1\u56fd\u4eba\u4e86\u3002\u201d\u5979\u6307\u51fa\uff0c\u4e00\u822c\u76f4\u64ad\u95f4\u53ea\u6709\u5341\u51e0\u4e2a\u4eba\u5728\u770b\uff0c\u9500\u91cf\u6700\u597d\u7684\u65f6\u5019\uff0c\u82f1\u56fd\u5c0f\u5e97\u4e00\u5929\u4e5f\u5c31\u5356\u4e03\u516b\u5341\u5355\u3002<\/p>\n

Dora\u8868\u793a\uff0c\u76f4\u81f38\u6708\u4efd\u5f00\u59cb\u505aTikTok\u4e1c\u5357\u4e9a\u5c0f\u5e97\uff0c\u516c\u53f8\u624d\u5f00\u59cb\u6709\u76c8\u5229\u8ff9\u8c61\u3002\u5728\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\uff0c\u5979\u4e00\u573a\u76f4\u64ad\u5e26\u8d27\uff0c\u9500\u91cf\u80fd\u505a\u5230\u56db\u4e94\u5343\u9a6c\u5e01\uff0c\u8fd9\u662f\u82f1\u56fd\u5c0f\u5e97\u8fbe\u4e0d\u5230\u7684\u6210\u7ee9\u3002<\/p>\n

<\/p>\n

Dora\u7684TikTok\u76f4\u64ad\u95f4<\/p>\n

\u540c\u65f6\u505aTikTok\u82f1\u56fd\u5c0f\u5e97\u548c\u7f8e\u56fd\u72ec\u7acb\u7ad9\uff0c\u5047\u53d1\u5546\u5bb6\u738b\u751f\u7684\u60c5\u51b5\u4e5f\u5927\u540c\u5c0f\u5f02\u3002<\/p>\n

\u5165\u573a\u51e0\u4e2a\u6708\uff0c\u738b\u751f\u5df2\u7ecf\u662fTikTok\u7684\u4f18\u8d28\u5546\u5bb6\uff0c\u6708\u9500\u552e\u989d\u80fd\u8fbe\u5230\u51e0\u4e07\u82f1\u9551\uff0c\u4f46\u4ecd\u7136\u4e0d\u8db3\u4ee5\u7ef4\u6301\u6536\u652f\u5e73\u8861\uff0c\u201cTiktok\u662f\u4e2a\u6cdb\u5a31\u4e50\u7684\u5e73\u53f0\uff0c\u7528\u6237\u6ca1\u6709\u517b\u6210\u8d2d\u7269\u4e60\u60ef\uff0c\u5c24\u5176\u662f\u82f1\u56fd\u5e02\u573a\uff0c\u5e76\u4e0d\u6210\u529f\u3002\u201d<\/p>\n

\u738b\u751f\u6307\u51fa\uff0c\u516c\u53f8\u5728Tiktok\u5c1d\u8bd5\u4e86\u5404\u79cd\u9500\u552e\u6a21\u5f0f\uff0c\u4ece\u77ed\u89c6\u9891\u5e26\u8d27\u3001\u8fbe\u4eba\u5e26\u8d27\u5230\u5982\u4eca\u7684\u76f4\u64ad\u5e26\u8d27\uff0c\u90fd\u65e0\u6cd5\u628a\u89c4\u6a21\u505a\u8d77\u6765\uff0c\u201c\u76f4\u64ad\u95f4\u6709\u65f6\u5019\u5728\u7ebf\u4eba\u6570\u6709\u4e03\u516b\u767e\u4eba\uff0c\u4f46Tiktok\u6709\u4e2a\u95ee\u9898\uff0c\u63a8\u7684\u90fd\u662f\u56fd\u9645\u6cdb\u6d41\u91cf\u3002\u660e\u660e\u505a\u7684\u662f\u82f1\u56fd\u5e02\u573a\uff0c\u4f46\u5176\u5b9e\u6ca1\u51e0\u4e2a\u82f1\u56fd\u7528\u6237\uff0c\u800c\u5176\u4ed6\u56fd\u5bb6\u7684\u4eba\u770b\u4e0d\u5230\u5c0f\u9ec4\u8f66\u94fe\u63a5\uff0c\u6ca1\u6cd5\u6210\u4ea4\u3002\u201d<\/p>\n

\u5982\u4eca\uff0c\u738b\u751f\u5356\u5f97\u66f4\u597d\u7684\u8fd8\u662f\u7f8e\u56fd\u5e02\u573a\uff0c\u901a\u8fc7Tiktok\u5f15\u6d41\uff0c\u5438\u5f15\u7f8e\u56fd\u7528\u6237\u5230\u72ec\u7acb\u7ad9\u6210\u4ea4\uff0c\u5f53\u7f8e\u56fd\u7528\u6237\u591a\u7684\u65f6\u5019\uff0c\u72ec\u7acb\u7ad9\u9500\u91cf\u5f80\u5f80\u6bd4Tiktok\u82f1\u56fd\u5c0f\u5e97\u597d\u3002\u4ed6\u900f\u9732\uff0c\u82f1\u56fd\u5c0f\u5e97\u4e00\u5929\u4e0b\u6765\uff0c\u8ba2\u5355\u91cf\u6700\u9ad8\u4e5f\u65e0\u6cd5\u8fc7\u767e\u3002<\/p>\n

\u971e\u5149\u793e\u83b7\u6089\uff0c11\u6708\uff0cTiktok\u7535\u5546\u529f\u80fd\u4e5f\u5f00\u59cb\u5728\u7f8e\u56fd\u4e0a\u7ebf\uff0c\u4e3b\u8981\u5408\u4f5c\u7f8e\u56fd\u672c\u571f\u5546\u5bb6\uff0c\u4e2d\u56fd\u8de8\u5883\u5546\u5bb6\u90e8\u5206\u88ab\u9080\u7ea6\u5165\u9a7b\u3002<\/p>\n

Dora\u7684\u516c\u53f8\u4e5f\u53d7\u9080\u5165\u9a7b\uff0c\u4f46\u5979\u6307\u51fa\uff0c\u76ee\u524d\u7f8e\u56fd\u5c0f\u5e97\u76f4\u64ad\u95f4\u4ecd\u5904\u4e8e\u6d4b\u8bd5\u9636\u6bb5\uff0c\u6d41\u91cf\u5f88\u5dee\uff0c\u201c\u76f4\u64ad\u95f4\u8fdb\u4e0d\u6765\u4eba\uff0c\u540c\u884c\u4e5f\u9047\u5230\u4e00\u6837\u7684\u60c5\u51b5\uff0c\u7cfb\u7edf\u76d1\u6d4b\u4e0d\u51fa\u539f\u56e0\uff0cTiktok\u5b98\u65b9\u7ecf\u7406\u4e5f\u627e\u4e0d\u5230\u539f\u56e0\u3002\u201d<\/p>\n

\u5927\u5382\u5c61\u6218\u5c61\u8d25<\/h2>\n

\u6bcb\u5eb8\u7f6e\u7591\uff0cSHEIN\u5728\u6b27\u6d32\u53d6\u5f97\u6210\u529f\uff0c\u4e00\u5ea6\u62a2\u53bb\u7535\u5546\u5de8\u5934\u4e9a\u9a6c\u900a\u4ee5\u53ca\u5feb\u65f6\u5c1a\u5de8\u5934ZARA\u3001H&M\u7684\u98ce\u5934\u3002<\/p>\n

\u6839\u636e\u4e9a\u9a6c\u900a\u7684\u4e00\u4efd\u62a5\u544a\uff0c2022\u5e74\u4e0a\u534a\u5e74\uff0cSHEIN\u5728\u7f8e\u56fd\u7684\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u9996\u6b21\u8d85\u8d8a\u4e9a\u9a6c\u900a\uff0c\u524d\u8005\u4e0b\u8f7d\u91cf\u4e3a2240\u4e07\u6b21\uff0c\u540e\u8005\u4e3a2200\u4e07\u6b21\u3002<\/p>\n

2020\u5e74\u65b0\u51a0\u75ab\u60c5\u5f00\u59cb\uff0c\u7ebf\u4e0a\u6d88\u8d39\u9700\u6c42\u7206\u53d1\uff0cSHEIN\u5f3a\u52bf\u6253\u5f00\u6b27\u7f8e\u5e02\u573a\uff0c\u5b9e\u73b0250%\u7684\u60ca\u4eba\u589e\u957f\uff0cGMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\u9996\u6b21\u7a81\u7834100\u4ebf\u7f8e\u5143\u3002\u800c\u6839\u636e\u8def\u900f\u793e\u62a5\u9053\uff0cSHEIN\u57282021\u5e74\u9500\u552e\u6536\u5165\u7ea6\u4e3a157\u4ebf\u7f8e\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e01993\u4ebf\u5143\uff09\uff0c\u5f15\u53d1\u5168\u4e16\u754c\u7684\u5173\u6ce8\u3002<\/p>\n

\u75ab\u60c5\u52a9\u529bSHEIN\u7206\u6da8\uff0c\u5374\u4e0d\u662f\u5176\u5728\u6b27\u7f8e\u6210\u529f\u7684\u4e3b\u8981\u539f\u56e0\u3002\u6210\u719f\u7684\u67d4\u6027\u4f9b\u5e94\u94fe\u3001\u7784\u51c6Z\u65f6\u4ee3\u7fa4\u4f53\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u6781\u9ad8\u7684\u6027\u4ef7\u6bd4\u4f18\u52bf\u3001\u7eaf\u5728\u7ebf\u6a21\u5f0f\u7b49\uff0c\u662fSHEIN\u653b\u4e0b\u6b27\u7f8e\u7535\u5546\u5e02\u573a\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/strong><\/p>\n

SHEIN\u4e00\u5f00\u59cb\u8d70\u7684\u5c31\u662f\u81ea\u8425\u54c1\u724c\u7684\u8def\u7ebf\uff0c\u4ee5Z\u65f6\u4ee3\u5e74\u8f7b\u4eba\u4e3a\u76ee\u6807\u7fa4\u4f53\uff0c\u4e0eFacebook\u3001YouTube\u3001Instagram\u4ee5\u53caTikTok\u4e0a\u7684\u5404\u7c7b\u5934\u90e8\u3001\u8170\u90e8\u7f51\u7ea2\u5408\u4f5c\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5efa\u7acb\u8d77\u5e7f\u6cdb\u7684\u54c1\u724c\u6548\u5e94\u3002\u81f3\u4eca\uff0cSHEIN\u5728\u5168\u7f51\u62e5\u6709\u8d85\u8fc72.5\u4ebf\u7c89\u4e1d\u3002<\/p>\n

\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e0a\u4e16\u7eaa90\u5e74\u4ee3ZARA\u5f00\u53d1\u7684\u67d4\u6027\u4f9b\u5e94\u94fe\u7cfb\u7edf\uff0cSHEIN\u5229\u7528\u4e2d\u56fd\u670d\u88c5\u4f9b\u5e94\u94fe\u4f18\u52bf\uff0c\u5c06\u5176\u53d1\u6325\u81f3\u6781\u81f4\u3002\u5f6d\u535a\u793e\u4e13\u680f\u4f5c\u5bb6David Fickling\u8bf4\uff0cSHEIN\u5df2\u7ecf\u5c06\u201c\u5feb\u65f6\u5c1a\u201d\u8f6c\u53d8\u4e3a\u201c\u5b9e\u65f6\u96f6\u552e\u201d\uff08real-time retail\uff09\u3002<\/p>\n

\u201c\u4ece\u6d88\u8d39\u8005\u5230\u5236\u9020\u5546\u7684\u6d41\u7a0b\uff0c\u4ece\u6982\u5ff5\u5230\u6700\u7ec8\u4ea7\u54c1\u7684\u603b\u751f\u4ea7\u65f6\u95f4\u9700\u8981\u4e24\u5230\u4e09\u5468\u3002\u201dSHEIN\u65b0\u52a0\u5761\u603b\u7ecf\u7406Leonard Lin\u5728\u63a5\u53d7\u82f1\u56fd\u77e5\u540d\u65f6\u5c1a\u5a92\u4f53Drapers\u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u201c\u5c0f\u5355\u5feb\u53cd\u6a21\u5f0f\u5efa\u7acb\u5728\u51cf\u5c11\u751f\u4ea7\u6d6a\u8d39\u548c\u6309\u9700\u5236\u9020\u7684\u524d\u63d0\u4e0b\uff0c\u6211\u4eec\u80fd\u591f\u6bd4\u4f20\u7edf\u9884\u6d4b\u6a21\u578b\u66f4\u51c6\u786e\u5730\u8bc6\u522b\u8d8b\u52bf\u548c\u9884\u6d4b\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u8fd9\u79cd\u8fb9\u8bd5\u8fb9\u5b66\u7684\u5f62\u5f0f\u53ef\u4ee5\u663e\u8457\u51cf\u5c11\u6d6a\u8d39\u548c\u5e93\u5b58\u8fc7\u5269\u3002\u884c\u4e1a\u7684\u5e73\u5747\u6ede\u9500\u7387\u572825%\u81f340%\u4e4b\u95f4\uff0c\u800cSHEIN\u80fd\u505a\u5230\u4e2a\u4f4d\u6570\u3002\u201d<\/p>\n

SHEIN2022\u5e74\u6bcf\u5929\u4e0a\u65b0\u6570\u5df2\u7ecf\u9ad8\u8fbe6000\u6b3e\uff0c\u800c\u4e00\u5e74\u91cc\uff0cZARA\u5927\u7ea6\u63a8\u51fa2\u4e07\u6b3e\u65b0\u54c1\uff0c\u4e24\u8005\u5dee\u8ddd\u660e\u663e\u3002<\/p>\n

\u5982\u6b64\u770b\u6765\uff0cSHEIN\u8fc5\u901f\u8dd1\u9a6c\u5708\u5730\uff0c\u9760\u7684\u662f\u81ea\u6210\u4e00\u5bb6\u7684\u4f53\u7cfb\uff0c\u5176\u72ec\u7acb\u7ad9\u54c1\u724c\u8fd0\u8425\u601d\u7ef4\u3001\u67d4\u6027\u4f9b\u5e94\u94fe\u7ba1\u7406\u7cfb\u7edf\u7b49\uff0c\u662f\u5176\u4ed6\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6b64\u524d\u4ece\u672a\u5c1d\u8bd5\u7684\u51fa\u6d77\u65b9\u5f0f\u3002<\/strong><\/p>\n

\u591a\u5e74\u6765\uff0c\u4e2d\u56fd\u7535\u5546\u5de8\u5934\u591a\u4ee5\u5e73\u53f0\u6a21\u5f0f\u51fa\u6d77\uff0c\u4f46\u5c61\u6218\u5c61\u8d25\u3002<\/p>\n

2021\u5e74\u5f00\u59cb\uff0c\u963f\u91cc\u8bbe\u7acb\u201c\u6d77\u5916\u6570\u5b57\u5546\u4e1a\u677f\u5757\u201d\uff0c\u8fdb\u4e00\u6b65\u52a0\u7801\u5168\u7403\u5316\u6218\u7565\u3002<\/p>\n

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[2]Inside Shein: exclusive interview with Chinese fast fashion giant\uff0cDrapers<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,221],"tags":[245,345,60,304],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-article","category-221","tag-lazada","tag-miravia","tag-shein","tag-304"],"_links":{"self":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/comments?post=2682"}],"version-history":[{"count":0,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/2682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media\/2684"}],"wp:attachment":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media?parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/categories?post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/tags?post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}