{"id":2573,"date":"2022-11-25T15:29:36","date_gmt":"2022-11-25T07:29:36","guid":{"rendered":"http:\/\/xiaguangshe.com\/?p=2573"},"modified":"2023-05-12T15:04:11","modified_gmt":"2023-05-12T07:04:11","slug":"%e8%bf%99%e4%b8%aa%e9%bb%91%e4%ba%94%ef%bc%8c%e4%ba%9a%e9%a9%ac%e9%80%8a%e8%a2%ab%e4%b8%ad%e5%9b%bd%e5%a4%a7%e5%8e%82%e5%9b%b4%e6%94%bb","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/2573\/","title":{"rendered":"\u8fd9\u4e2a\u201c\u9ed1\u4e94\u201d\uff0c\u4e9a\u9a6c\u900a\u88ab\u4e2d\u56fd\u5927\u5382\u56f4\u653b"},"content":{"rendered":"<p><!--more--><\/p>\n<div class=\"wrap-img image ext_img\"><img decoding=\"async\" class=\"image ext_img alignnone\" src=\"https:\/\/empic.dfcfw.com\/1057351009032167425\/w1080h845\/art\" alt=\"\" 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class=\"wrap-img image ext_img\"><img decoding=\"async\" class=\"image ext_img alignnone\" src=\"https:\/\/empic.dfcfw.com\/1057351009049051137\/w1080h720\/art\" alt=\"\" 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class=\"wrap-img image ext_img\"><img decoding=\"async\" class=\"image ext_img alignnone\" src=\"https:\/\/empic.dfcfw.com\/1057351017630531585\/w1080h720\/art\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>\u636e\u6089\uff0cTemu\u76ee\u524d\u4e3b\u8981\u91c7\u7528\u7684\u662f\u4f9b\u8d27\u6a21\u5f0f\uff0c\u5546\u5bb6\u53ea\u9700\u5728\u6837\u54c1\u8fc7\u5ba1\u540e\u8d1f\u8d23\u5907\u8d27\uff0c\u5177\u4f53\u5546\u54c1\u5728\u5e73\u53f0\u9500\u552e\u7684\u5b9a\u4ef7\u3001\u53c2\u4e0e\u6d3b\u52a8\u6298\u6263\u7b49\uff0c\u5219\u4e0e\u5546\u5bb6\u65e0\u5173\u3002<\/p>\n<p>Temu\u4e0a\u7ebf\u4e0d\u4e45\u5c31\u8d76\u4e0a\u5e74\u5e95\u5927\u4fc3\uff0c\u9664\u4e86\u5438\u4eba\u773c\u7403\u7684\u4f4e\u4ef7\u5546\u54c1\uff0c\u5728\u5317\u7f8e\u5e02\u573a\u7684\u5e7f\u544a\u6295\u653e\u4e5f\u582a\u79f0\u201c\u5927\u624b\u7b14\u201d\u3002\u6709\u6d88\u606f\u79f0\uff0cTemu\u5728\u521a\u4e0a\u7ebf\u540e\u76849\u6708\u6295\u653e\u9884\u7b97\u9ad8\u8fbe10\u4ebf\u5143\uff0c\u800c\u672a\u6765\u4e00\u5e74\u6295\u653e\u9884\u7b97\u6216\u5c06\u8d85\u8fc770\u4ebf\u5143\u3002<\/p>\n<p>\u4e00\u540d\u63a5\u8fd1Temu\u7684\u4eba\u58eb\u544a\u8bc9\u971e\u5149\u793e\uff0c\u76ee\u524dTemu\u4e3b\u8981\u56f4\u7ed5Google\u3001Instagram\u7b49\u641c\u7d22\u5f15\u64ce\u548c\u793e\u4ea4\u5e73\u53f0\u6295\u653e\uff0c\u5317\u7f8e\u5730\u533a\u7684\u7f51\u7ea2\u535a\u4e3b\uff0c\u4e5f\u662f\u91cd\u70b9\u6295\u653e\u5bf9\u8c61\u4e4b\u4e00\u3002<\/p>\n<p>\u201cTemu\u5f88\u770b\u91cd\u8fd9\u4e9b\u7f51\u7ea2\u5728\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u62e5\u6709\u7684\u7c89\u4e1d\u5360\u6bd4\uff0c\u8fd9\u4e9b\u7f51\u7ea2\u4f1a\u901a\u8fc7\u53d1\u5e03\u79cd\u8349\u597d\u7269\u3001\u5f00\u7bb1\u89c6\u9891\u3001\u7a7f\u642d\u5206\u4eab\u7b49\u5f62\u5f0f\u548cTemu\u5408\u4f5c\uff0c\u6216\u662f\u4ece\u60c5\u4fa3\u3001\u5b66\u751f\u3001\u4e3b\u5987\u5988\u5988\u7b49\u89d2\u5ea6\u6765\u505a\u4e0d\u540c\u54c1\u7c7b\u7684\u5185\u5bb9\u5207\u5165\u3002\u201d\u8be5\u4eba\u58eb\u8bf4\u3002<\/p>\n<p>Temu\u7b49\u65b0\u664b\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6b63\u5bf9\u4e9a\u9a6c\u900a\u7684\u5730\u4f4d\u53d1\u8d77\u6311\u6218\uff0c\u800cShein\u3001Zaful\u7b49\u8d8a\u6765\u8d8a\u591a\u7684\u51fa\u6d77\u54c1\u724c\u5df2\u7ecf\u6253\u7834\u5bf9\u4e9a\u9a6c\u900a\u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u4f9d\u8d56\u3002\u968f\u7740\u4ee5\u72ec\u7acb\u7ad9\u5f62\u5f0f\u95ef\u8361\u6d77\u5916\u5e02\u573a\u7684\u4e2d\u56fd\u5356\u5bb6\u5728\u6d77\u5916\u7ad9\u7a33\u811a\u8ddf\uff0c\u4ed6\u4eec\u80fd\u591f\u6446\u8131\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u89c4\u5219\u7275\u5236\uff0c\u5bf9\u54c1\u724c\u5b9a\u4ef7\u3001\u8fd0\u8425\u6709\u7740\u66f4\u591a\u8bdd\u8bed\u6743\uff0c\u9010\u6b65\u5f62\u6210\u81ea\u5df1\u7684\u54c1\u724c\u529b\u3002<\/p>\n<p>\u4ee5Zaful\u4e3a\u4f8b\uff0c\u4ee5\u5f80\u6bcf\u5e74\u9ed1\u4e94\u7f51\u4e00\uff0c\u4e00\u5929\u7684\u9500\u552e\u989d\u80fd\u8fbe\u5230\u5e73\u65f6\u4e09\u500d\u4ee5\u4e0a\uff0c\u4e3b\u7ad9\u548c\u4e9a\u9a6c\u900a\u90fd\u5360\u5f88\u5927\u7684\u6210\u4ea4\u6bd4\u4f8b\uff0c\u4f46\u4ee5\u5356\u5bb6\u89d2\u5ea6\u770b\uff0c\u4e24\u8005\u7684\u7ecf\u8425\u903b\u8f91\u4e0d\u592a\u4e00\u6837\u3002<\/p>\n<p>\u201c\u4e9a\u9a6c\u900a\u4e0a\u7c7b\u4f3c\u9ed1\u4e94\u8fd9\u6837\u7684\u5927\u4fc3\u6d3b\u52a8\uff0c\u4e00\u4e9b\u5356\u5bb6\u5f80\u5f80\u662f\u8d54\u672c\u8d5a\u5406\u559d\uff0c\u786e\u5b9e\u7ed9\u7684\u6d41\u91cf\u5f88\u5927\uff0c\u4f46\u4e5f\u786e\u5b9e\u8981\u628a\u5229\u6da6\u505a\u4e00\u4e2a\u6bd4\u8f83\u5927\u7684\u8ba9\u6b65\uff0c\u5f88\u591a\u65f6\u5019\u5c31\u662f\u6ca1\u6709\u5229\u6da6\u3002\u201d\u6797\u7eea\u8d85\u8bf4\uff0c\u76f8\u6bd4\u4e9a\u9a6c\u900a\uff0c\u72ec\u7acb\u7ad9\u4e0a\u5f00\u5c55\u7684\u5927\u4fc3\u6d3b\u52a8\uff0c\u867d\u7136\u8981\u7531\u54c1\u724c\u65b9\u81ea\u5df1\u627f\u62c5\u8865\u8d34\uff0c\u4f46\u9ed1\u4e94\u672c\u8eab\u5bf9\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u6b32\u671b\u62c9\u52a8\u662f\u5f88\u5f3a\u52b2\u7684\uff0c\u7528\u6237\u5355\u4e2a\u8ba2\u5355\u8f6c\u5316\u7387\u3001\u8fde\u5355\u7387\u90fd\u4f1a\u5927\u5e45\u5ea6\u9ad8\u4e8e\u5e73\u65f6\uff0c\u6240\u4ee5\u5229\u6da6\u7387\u4e0d\u4e00\u5b9a\u4f1a\u4e0b\u6ed1\u3002<\/p>\n<p>\u201c\u670d\u88c5\u8fd9\u4e00\u5757\u662f\u9ad8\u5ea6\u975e\u6807\u7684\uff0c\u6ca1\u6709\u5fc5\u8981\u53bb\u548c\u522b\u4eba\u5377\u4ef7\u683c\u3002\u5377\u5230\u540e\u9762\u4e0d\u4ec5\u6211\u4eec\u81ea\u5df1\u4e0d\u8d5a\u94b1\uff0c\u5012\u903c\u6574\u4e2a\u540e\u7aef\u94fe\u6761\u90fd\u4e0d\u8d5a\u94b1\uff0c\u8fd9\u5728\u6211\u4eec\u770b\u6765\u662f\u6ca1\u6709\u610f\u4e49\u7684\u3002\u201d\u6797\u7eea\u8d85\u8ba4\u4e3a\uff0c\u5728\u6574\u4e2a\u7535\u5546\u7684\u957f\u94fe\u6761\u4e0a\uff0c\u7ed9\u5404\u4e2a\u73af\u8282\u90fd\u7559\u51fa\u5408\u7406\u7684\u5229\u6da6\uff0c\u4ea7\u54c1\u529b\u624d\u80fd\u591f\u63d0\u5347\uff0c\u800c\u5bf9\u72ec\u7acb\u7ad9\u6765\u8bf4\uff0c\u6301\u7eed\u6253\u9020\u54c1\u724c\u529b\u624d\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n<p><strong>3\u3001\u8d8a\u5356\u8d8a\u4e8f\uff1f\u5356\u5bb6\u79bb\u573a<\/strong><\/p>\n<p>\u5373\u4fbf\u5ffd\u7565\u73af\u4f3a\u7684\u5bf9\u624b\uff0c\u8fd1\u5e74\u4e9a\u9a6c\u900a\u5e73\u53f0\u7684\u5438\u5f15\u529b\u4e5f\u5728\u9010\u6e10\u51cf\u5f31\u3002<\/p>\n<p>\u9ed1\u4e94\u4e4b\u524d\uff0c\u4e9a\u9a6c\u900a\u5728\u54c1\u724c\u6388\u6743\u548c\u7269\u6d41\u65b9\u9762\u7684\u65b0\u4e00\u8f6e\u4e1a\u52a1\u8c03\u6574\uff0c\u4e5f\u6d89\u53ca\u5230\u5e73\u53f0\u4e0a\u4e0d\u5c11\u4e2d\u56fd\u5356\u5bb6\u7684\u5229\u76ca\u3002<\/p>\n<p>\u5728\u4e9a\u9a6c\u900a\u53d1\u7ed9\u5356\u5bb6\u7684\u901a\u77e5\u4e2d\u6307\u51fa\uff0c\u83b7\u5f97\u4e9a\u9a6c\u900a\u54c1\u724c\u6388\u6743\u7684\u5356\u5bb6\uff0c\u53ef\u4ee5\u57282023\u5e743\u670831\u65e5\u524d\u6b63\u5e38\u552e\u5356\u73b0\u6709\u5e93\u5b58\uff0c\u4f46\u5728\u4eca\u5e7412\u67081\u65e5\u4e4b\u540e\uff0c\u4e9a\u9a6c\u900aFBA\uff08Fulfillment by Amazon\uff09\u4ed3\u5e93\u5c06\u4e0d\u518d\u63a5\u6536\u5356\u5bb6\u521b\u5efa\u7684\u5165\u4ed3\u8d27\u4ef6\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wrap-img image ext_img\"><img decoding=\"async\" class=\"image ext_img alignnone\" src=\"https:\/\/empic.dfcfw.com\/1057351017634734081\/w1080h699\/art\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>\u6b64\u524d\uff0c\u901a\u8fc7\u4e9a\u9a6c\u900aFBA\uff0c\u5356\u5bb6\u53ef\u4ee5\u628a\u9700\u8981\u9500\u552e\u7684\u4ea7\u54c1\u8fd0\u9001\u5230\u4e9a\u9a6c\u900a\u5f53\u5730\u4ed3\u5e93\u5b58\u50a8\uff0c\u518d\u7531\u4e9a\u9a6c\u900a\u8fdb\u884c\u540e\u671f\u8ba2\u5355\u4ea7\u54c1\u7684\u6d3e\u9001\u3002<\/p>\n<p>\u6709\u5356\u5bb6\u8868\u793a\uff0c\u88ab\u6388\u6743\u7684\u5356\u5bb6\u5927\u591a\u662f\u6709\u5b9e\u529b\u7684\u5de5\u5382\uff0c\u51fa\u4e8e\u5bf9\u4e9a\u9a6c\u900a\u7684\u4fe1\u4efb\uff0c\u5728\u6ca1\u6709\u4efb\u4f55\u5408\u540c\u4fdd\u969c\u7684\u60c5\u51b5\u4e0b\u63d0\u524d\u751f\u4ea7\u5927\u91cf\u4e9a\u9a6c\u900a\u54c1\u724c\u7684\u8d27\u7269\u3002\u4f46\u4e9a\u9a6c\u900a\u7a81\u7136\u901a\u77e5\u53d6\u6d88\u5408\u4f5c\uff0c\u5e76\u4e14\u4ec5\u7559\u51fa\u4e24\u5468\u7684\u65f6\u95f4\u53d1\u8d27\uff0c\u6839\u672c\u6ca1\u6709\u65f6\u95f4\u53bb\u7f13\u51b2\u3002<\/p>\n<p>\u548c\u53d6\u6d88\u7b2c\u4e09\u65b9\u54c1\u724c\u6388\u6743\u540c\u65f6\u5ba3\u5e03\u7684\uff0c\u8fd8\u6709\u7269\u6d41\u548c\u4ed3\u50a8\u8d39\u7528\u7684\u8c03\u6574\u3002\u5176\u4e2d\uff0c\u7f8e\u56fd\u7ad9\u7269\u6d41\u8d39\u7528\u6574\u4f53\u4e0a\u8c03\uff0c\u6bcf\u4ef6\u5546\u54c1\u7684\u7269\u6d41\u914d\u9001\u8d39\u7528\u5c06\u5e73\u5747\u63d0\u9ad80.22\u7f8e\u5143\u3002\u6b64\u5916\uff0c\u5e93\u5b58\u79fb\u9664\u548c\u5f03\u7f6e\u8d39\u7528\u4e5f\u5c06\u63d0\u9ad8\u3002<\/p>\n<p>\u8fd9\u4e0d\u662f\u4e9a\u9a6c\u900a\u4eca\u5e74\u7b2c\u4e00\u6b21\u5ba3\u5e03\u7269\u6d41\u8d39\u4e0a\u6da8\u3002\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0c\u4e9a\u9a6c\u900a\u5728\u7269\u6d41\u8d39\u7528\u4e2d\u52a0\u5165\u71c3\u6cb9\u4e0e\u901a\u8d27\u81a8\u80c0\u9644\u52a0\u8d39\uff0c\u4ee5\u5e94\u5bf9\u6210\u672c\u4e0a\u6da8\u3002\u800c\u5728\u6700\u8fd1\u53d1\u7ed9\u5356\u5bb6\u7684\u90ae\u4ef6\u4e2d\uff0c\u4e9a\u9a6c\u900a\u8868\u793a\u201c\u4e0a\u6da8\u7684\u6210\u672c\u5e76\u672a\u5982\u9884\u671f\u90a3\u6837\u5feb\u901f\u4e0b\u964d\u201d\uff0c\u56e0\u800c\u5c06\u8c03\u6574\u6807\u51c6\u4e9a\u9a6c\u900a\u7269\u6d41\u8d39\u7387\uff0c\u5e76\u53d6\u6d88\u5355\u72ec\u7684\u71c3\u6cb9\u4e0e\u901a\u8d27\u81a8\u80c0\u9644\u52a0\u8d39\u3002<\/p>\n<p>\u76f8\u6bd4\u8fd9\u4e00\u6ce2\u731d\u4e0d\u53ca\u9632\u7684\u65b0\u8c03\u6574\uff0c\u4e9a\u9a6c\u900a\u5e73\u53f0\u9010\u5e74\u4e0a\u6da8\u7684\u5e7f\u544a\u8d39\u5df2\u7ecf\u6210\u4e3a\u5356\u5bb6\u773c\u4e2d\u7684\u201c\u6b63\u5e38\u73b0\u8c61\u201d\u3002<\/p>\n<p>\u4e00\u4f4d\u4e9a\u9a6c\u900a\u5356\u5bb6\u544a\u8bc9\u971e\u5149\u793e\uff0c\u4e9a\u9a6c\u900a\u5e73\u53f0\u6240\u6709\u5e7f\u544a\u7c7b\u578b\u7684\u4ef7\u683c\u90fd\u5728\u6301\u7eed\u4e0a\u6da8\uff0c\u8fdb\u5165\u4eca\u5e74\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u65fa\u5b63\u4ee5\u6765\uff0c\u7ad9\u5185\u5e7f\u544a\u6210\u672c\u4e0a\u6da8\u4e86\u8d85\u8fc715%\u3002<\/p>\n<p>\u65e9\u5728\u4eca\u5e746\u6708\uff0cMarketplace Pulse\u7684\u6570\u636e\u5c31\u663e\u793a\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u5e73\u5747\u70b9\u51fb\u6210\u672c\u76f8\u6bd42020\u5e74\u65f6\u6da8\u5e45\u8d85\u8fc740%\u3002\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u867d\u7136\u5546\u5bb6\u82b1\u4e86\u66f4\u591a\u94b1\u505a\u5e7f\u544a\uff0c\u5e73\u5747\u8f6c\u5316\u7387\u5374\u5e76\u6ca1\u6709\u76f8\u5e94\u63d0\u5347\uff0c\u7a33\u5b9a\u572812%\u81f313%\u3002<\/p>\n<p>\u800c2016\u5e74\u81f32021\u5e74\u671f\u95f4\uff0c\u4e9a\u9a6c\u900a\u5356\u5bb6\u6bcf\u5e74\u5e7f\u544a\u6210\u672c\u5360\u603b\u6210\u672c\u7684\u6bd4\u4f8b\u5df2\u4ece1.1%\u5347\u81f34.6%\uff0c\u610f\u5473\u7740\u5356\u5bb6\u6bcf\u5e74\u7684\u5e7f\u544a\u652f\u51fa\u7ffb\u4e86\u8d85\u8fc74\u500d\u3002<\/p>\n<p>\u867d\u7136\u4e9a\u9a6c\u900a\u4e00\u76f4\u5c06\u5176\u4f63\u91d1\u4fdd\u6301\u572815%\uff0c\u4f46\u5356\u5bb6\u4e0d\u4ec5\u8981\u627f\u62c5\u7269\u6d41\u3001\u5e7f\u544a\u6295\u653e\u7b49\u5404\u9879\u6210\u672c\u7684\u4e0a\u6da8\uff0c\u8fd8\u5e38\u5e38\u53d7\u56f0\u4e8e\u4f4e\u4ef7\u6253\u538b\u3002<\/p>\n<p>\u5168\u7403\u7535\u5546\u5206\u6790\u516c\u53f8Profitero\u53d1\u5e03\u76842021\u5e74\u201c\u7f8e\u56fd\u4ef7\u683c\u6218\u201d\u7814\u7a76\u62a5\u544a\u79f0\uff0c\u4e9a\u9a6c\u900a\u5df2\u8fde\u7eed\u7b2c\u4e94\u5e74\u6210\u4e3a\u7f8e\u56fd\u201c\u6700\u4fbf\u5b9c\u201d\u7684\u7535\u5546\u5e73\u53f0\uff0c\u4ea7\u54c1\u4ef7\u683c\u6bd4\u5176\u4ed611\u5bb6\u7535\u5546\u5e73\u53f0\u5e73\u5747\u4f4e14%\u3002<\/p>\n<p>\u4e00\u540d\u5356\u5bb6\u544a\u8bc9\u971e\u5149\u793e\uff0c\u5982\u679c\u4e9a\u9a6c\u900a\u68c0\u6d4b\u5230\u81ea\u5df1\u540c\u4e00\u6b3e\u5546\u54c1\u5728\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u4ee5\u66f4\u4f4e\u4ef7\u9500\u552e\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u53d7\u5230\u8b66\u544a\uff0c\u4e14\u4ea7\u54c1\u6709\u53ef\u80fd\u4e0d\u4f1a\u518d\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n<p>\u636e\u5916\u5a92\u62a5\u9053\uff0c\u4e00\u4e9b\u201c\u9876\u7ea7\u5356\u5bb6\u201d\u4e5f\u66fe\u88ab\u4e9a\u9a6c\u900a\u8b66\u544a\uff0c\u5982\u679c\u9500\u552e\u7684\u4ea7\u54c1\u4e0d\u6bd4\u6c83\u5c14\u739b\u7b49\u5e73\u53f0\u4ef7\u683c\u4f4e\uff0c\u5c31\u4e0d\u80fd\u53d1\u5e03\u65b0\u4ea7\u54c1\u3002<\/p>\n<p>\u800c\u5728\u5229\u6da6\u8fdb\u4e00\u6b65\u538b\u7f29\u7684\u5927\u4fc3\u8fc7\u7a0b\u4e2d\uff0c\u4e0d\u5c11\u5356\u5bb6\u5df2\u7ecf\u88ab\u69a8\u5e72\u5229\u6da6\u3002\u6709\u6570\u636e\u663e\u793a\uff0c\u5356\u5bb6\u5e73\u5747\u4f1a\u653e\u5f034.6%\u7684\u9500\u552e\u989d\u6765\u6362\u53d6\u4fc3\u9500\u6d3b\u52a8\u3002\u53bb\u5e74\uff0c\u516d\u6210\u4e9a\u9a6c\u900a\u5356\u5bb6\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\uff0c\u4ee5\u4e2d\u5c0f\u5356\u5bb6\u66f4\u4e3a\u666e\u904d\uff0c\u4ec5\u670910%\u7684\u4f01\u4e1a\u5229\u6da6\u7387\u8d85\u8fc720%\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wrap-img image ext_img\"><img decoding=\"async\" class=\"image ext_img alignnone\" src=\"https:\/\/empic.dfcfw.com\/1057351017634734082\/w1080h720\/art\" alt=\"\" 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