{"id":2472,"date":"2022-09-27T10:11:28","date_gmt":"2022-09-27T02:11:28","guid":{"rendered":"http:\/\/xiaguangshe.com\/?p=2472"},"modified":"2023-05-12T15:50:35","modified_gmt":"2023-05-12T07:50:35","slug":"snap-%e5%a3%ae%e5%a3%ab%e6%96%ad%e8%85%95%ef%bc%8c%e5%af%b9%e5%ae%83%e6%9d%a5%e8%af%b4%e4%b8%ba%e4%bb%80%e4%b9%88%e6%98%af%e4%bb%b6%e5%a5%bd%e4%ba%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/2472\/","title":{"rendered":"Snap \u58ee\u58eb\u65ad\u8155\uff0c\u5bf9\u5b83\u6765\u8bf4\u4e3a\u4ec0\u4e48\u662f\u4ef6\u597d\u4e8b\uff1f"},"content":{"rendered":"<p><!--more--><img decoding=\"async\" class=\"syl-page-img alignnone\" src=\"https:\/\/p6.toutiaoimg.com\/img\/tos-cn-i-qvj2lq49k0\/f1a2af56f6cd4eb8bb9110b9bbce6b57~tplv-tt-shrink:640:0.image\" \/><\/p>\n<p>\u4f5c\u8005\uff5c\u9648\u73fa<\/p>\n<p>\u7f16\u8f91\uff5c\u5b8b\u51fd<\/p>\n<p>\u5168\u7403\u88c1\u5458\u6f6e\u6108\u6f14\u6108\u70c8\u3002<\/p>\n<p>9\u6708\u521d\uff0c\u793e\u4ea4\u8f6f\u4ef6 Snapchat \u6bcd\u516c\u53f8 Snap \u4f20\u51fa\u88c1\u51cf\u7ea6 20% \u5458\u5de5\u7684\u6d88\u606f\uff0c\u7ea6\u6d89 1000 \u540d\u5458\u5de5\u3002<\/p>\n<p>\u4eca\u5e74\u4ee5\u6765\uff0c\u9762\u5bf9\u66f4\u5177\u6311\u6218\u7684\u5b8f\u89c2\u7ecf\u6d4e\u73af\u5883\uff0c\u88c1\u5458\u5728\u5168\u7403\u5e02\u573a\u8f6e\u756a\u4e0a\u6f14\u3002Meta\u3001\u4e9a\u9a6c\u900a\u3001\u5fae\u8f6f\u3001\u8c37\u6b4c\u3001TikTok \u7b49\u591a\u5bb6\u4e92\u8054\u7f51\u79d1\u6280\u5de8\u5934\uff0c\u90fd\u5df2\u7eb7\u7eb7\u5ba3\u5e03\u88c1\u5458\u6216\u4f20\u51fa\u62db\u8058\u653e\u7f13\u6d88\u606f\uff0c\u901a\u8fc7\u6536\u7f29\u4e1a\u52a1\u3001\u51cf\u5c11\u4eba\u5de5\u6210\u672c\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548\u3002<\/p>\n<p>Snap 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18%\uff0c\u8d85\u8fc7\u5206\u6790\u5e08\u9884\u671f\u3002\u4f5c\u4e3a\u5bf9\u6bd4\uff0cMeta \u7684\u65e5\u6d3b\u540c\u6bd4\u53ea\u589e\u957f 3%\uff0cTwitter \u53ef\u53d8\u73b0\u7684\u65e5\u6d3b\uff08mDAU\uff09\u589e\u957f 16.6%\uff0cPinterest \u6708\u6d3b\u751a\u81f3\u4e0b\u8dcc 5%\u3002<\/p>\n<p>\u4ece\u6570\u636e\u5bf9\u6bd4\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u5373\u4fbf\u884c\u4e1a\u906d\u53d7\u5bd2\u51ac\uff0cSnap \u7684\u4e1a\u52a1\u6839\u57fa\u4ecd\u7136\u7a33\u56fa\u5e76\u6301\u7eed\u589e\u957f\uff0c\u5c55\u73b0\u51fa\u9ad8\u4e8e\u540c\u884c\u7684\u97e7\u6027\u3002<\/p>\n<p><img decoding=\"async\" class=\"syl-page-img alignnone\" src=\"https:\/\/p6.toutiaoimg.com\/img\/tos-cn-i-qvj2lq49k0\/a2d171d2a0d544c290e28b83a9ba32dd~tplv-tt-shrink:640:0.image\" \/><\/p>\n<p><strong>\u201c\u53bb\u80a5\u589e\u7626\u201d\uff0c\u805a\u7126\u4e09\u4e2a\u65b9\u5411<\/strong><\/p>\n<p>\u867d\u7136 Snap 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30%\uff0c\u8fbe\u5230 4.5 \u4ebf\uff1b<\/strong><\/p>\n<p><strong>\u8425\u6536\u65b9\u9762\uff0c\u8ba1\u5212 2023 \u5e74\u5c06\u6536\u5165\u63d0\u9ad8\u81f3 60 \u4ebf\u7f8e\u5143<\/strong>\uff0c\u5176\u4e2d 56.5 \u4ebf\u7f8e\u5143\u6765\u81ea\u5e7f\u544a\u8425\u6536\uff0c\u8fd9\u90e8\u5206\u5e7f\u544a\u8425\u6536\u4e2d AR \u5e7f\u544a\u7684\u5360\u6bd4\u5c06\u63d0\u5347\u81f3 10%\u3002\u5e7f\u544a\u8425\u6536\u4ee5\u5916\u7684 3.5 \u4ebf\u7f8e\u5143\u6536\u5165\uff0c\u9884\u8ba1\u5c06\u6765\u81ea Snapchat \u65b0\u63a8\u51fa\u7684\u4ed8\u8d39\u8ba2\u9605\u670d\u52a1 \u201cSnapchat +\u201d\u3002\u636e\u300a\u767d\u9cb8\u51fa\u6d77\u300b\u6b64\u524d\u62a5\u9053\uff0c\u201cSnapchat +\u201d \u81ea\u4e0a\u7ebf\u540e\u589e\u957f\u52bf\u5934\u5f3a\u52b2\uff0c\u4e0a\u7ebf\u4e00\u4e2a\u6708\u6536\u5165\u8d85 500 \u4e07\u7f8e\u91d1\uff0c\u5df2\u7ecf\u8d85\u8fc7 Twitter Blue \u7d2f\u8ba1\u6536\u5165\u3002\u76ee\u524d \u201cSnapchat +\u201d \u8ba2\u9605\u7528\u6237\u5df2\u8d85 100 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\u867d\u7136\u5728\u5168\u7403\u62e5\u6709\u9ad8\u8fbe 6 \u4ebf\u7684\u6708\u6d3b\u7528\u6237\uff0c\u4f46\u76f8\u6bd4\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\uff0c\u5176\u6bcf\u4f4d\u7528\u6237\u5e26\u6765\u7684\u8425\u6536\uff08ARPU\uff09\u5374\u8fdc\u4f4e\u4e8e\u540c\u7c7b\u4ea7\u54c1\u3002<\/p>\n<p><img decoding=\"async\" class=\"syl-page-img alignnone\" src=\"https:\/\/p26.toutiaoimg.com\/img\/tos-cn-i-qvj2lq49k0\/9362f0bbf448406d918c73a92b10b9a4~tplv-tt-shrink:640:0.image\" \/><\/p>\n<p>\u56fe\u6e90\uff1aSnap \u6295\u8d44\u8005\u5173\u7cfb\u7f51\u7ad9<\/p>\n<p>\u4ee5\u5317\u7f8e\u5e02\u573a\u4e3a\u4f8b\uff0cFacebook \u6709 1.97 \u4ebf\u65e5\u6d3b\u7528\u6237\uff0cARPU \u4e3a 283 \u7f8e\u5143\uff0c\u5176\u65e5\u6d3b\u662f Snapchat \u7684 2\u500d\uff0c\u4f46 ARPU \u5374\u662f\u540e\u8005\u7684 8.6 \u500d\u3002<\/p>\n<p>Twitter \u5728\u5317\u7f8e\u7684\u65e5\u6d3b\u7528\u6237\u4e3a 4200 \u4e07\uff0c\u4e0d\u5230 Snapchat \u7684\u4e00\u534a\uff0c\u4f46 ARPU \u5374\u662f Snapchat \u7684 2 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src=\"https:\/\/p3.toutiaoimg.com\/img\/tos-cn-i-qvj2lq49k0\/7da3966705a642599f846f58a5884925~tplv-tt-shrink:640:0.image\" \/><\/p>\n<p>\u56fe\u6e90\uff1aSnap \u6295\u8d44\u8005\u5173\u7cfb\u7f51\u7ad9<\/p>\n<p>Snapchat \u76ee\u524d\u7edd\u5927\u591a\u6570\u6536\u5165\u6765\u81ea\u89c6\u9891\u5e7f\u544a\uff0c\u4e14\u89c6\u9891\u5e7f\u544a\u96c6\u4e2d\u5728 Stories \u9875\u9762\u4e2d\u3002AR \u5e7f\u544a\u5360\u6bd4\u4e3a\u4e2a\u4f4d\u6570\uff0c\u4e3b\u8981\u5728\u76f8\u673a\u5165\u53e3\u4e2d\u3002\u5e73\u53f0\u4e0a\u8fd8\u6709\u591a\u4e2a\u6838\u5fc3\u4ea7\u54c1\u6ca1\u6709\u8fdb\u884c\u5546\u4e1a\u5316\u53d8\u73b0\uff0c\u672a\u6765\u540c\u6837\u5177\u5907\u5de8\u5927\u7684\u8425\u6536\u6f5c\u529b\u3002<\/p>\n<p>\u5728\u8fd9\u91cc\u8fd8\u8981\u518d\u4ecb\u7ecd\u4e0b Snapchat \u7684\u4ea7\u54c1\u529f\u80fd\u3002<\/p>\n<p>\u4e0d\u540c\u4e8e Twitter \u8fd9\u79cd\u5fae\u535a\u5f0f\u7684\u4fe1\u606f\u6d41\u4ea7\u54c1\uff0c\u6216\u662f TikTok 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