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decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/e7a774f177764e23abc3662fb352cc2c~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1795227566&amp;x-signature=pG0RuOvGo6Z1G2hXMDc9AXXTzEc%3D\" 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\u62d3\u5c55\u53ef\u89c4\u6a21\u5316\u7684\u5229\u6da6\u6c60<\/strong><\/p>\n<p>\u5373\u4f7f\u6838\u5fc3\u4e1a\u52a1\u66f4\u5f3a\uff0c\u4e5f\u65e0\u6cd5\u62b5\u6d88\u6241\u5e73\u7684\u7ed3\u6784\u6027\u9500\u91cf\u589e\u957f\u3002\u96f6\u552e\u5546\u5e94\u89e3\u9501\u4e0d\u4f9d\u8d56\u6da8\u4ef7\u6216\u65b0\u589e\u9500\u552e\u9762\u79ef\u7684\u589e\u91cfEBIT\u6c60\u3002\u96f6\u552e\u5a92\u4f53\u4ecd\u662f\u6700\u5177\u89c4\u6a21\u5316\u6f5c\u529b\u7684\u673a\u4f1a\u2014\u2014\u5229\u7528\u73b0\u6709\u6d41\u91cf\u548c\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u8d44\u672c\u5bc6\u96c6\u5ea6\u4f4e\u3001\u5229\u6da6\u7387\u7ed3\u6784\u6027\u9ad8\u3002\u8981\u89c4\u6a21\u5316\uff0c\u9700\u6807\u51c6\u5316\u5546\u4e1a\u4ea7\u54c1\u3001\u5efa\u7acb\u4e13\u5c5e\u9500\u552e\u80fd\u529b\u3001\u5c06\u96f6\u552e\u5a92\u4f53\u7eb3\u5165\u8054\u5408\u4e1a\u52a1\u89c4\u5212\u3001\u5b9e\u65bd\u95ed\u73af\u6d4b\u91cf\u3002\u5176\u4ed6\u90bb\u63a5\u4e1a\u52a1\u5982\u5065\u5eb7\u670d\u52a1\u6216\u521b\u65b0\u5e94\u9009\u62e9\u6027\u8ffd\u6c42\u2014\u2014\u53ea\u6709\u5546\u4e1a\u6a21\u5f0f\u53ef\u91cd\u590d\u4e14\u53ef\u89c4\u6a21\u5316\u65f6\u624d\u8fdb\u5165\u3002<\/p>\n<p><strong>3. 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\u6700\u5927\u5316AI\u5185\u5916\u90e8\u6536\u76ca<\/strong><\/p>\n<p>\u5916\u90e8\u65b9\u9762\uff0c\u4ee3\u7406\u5f0f\u5546\u52a1\u5c06\u65e5\u76ca\u5f71\u54cd\u641c\u7d22\u3001\u6bd4\u4ef7\u548c\u8d2d\u7269\u7bee\u51b3\u7b56\u3002\u96f6\u552e\u5546\u9700\u8981\u7ed3\u6784\u5316\u7684\u4ea7\u54c1\u6570\u636e\u3001\u5b9e\u65f6\u4ef7\u683c\u548c\u5e93\u5b58\u63a8\u9001\u3001\u5f3a\u5927\u7684\u66ff\u4ee3\u903b\u8f91\uff0c\u624d\u80fd\u5728\u7b2c\u4e09\u65b9\u4ee3\u7406\u6bd4\u4ef7\u65f6\u4fdd\u6301\u7ade\u4e89\u529b\u3002\u5e72\u51c0\u7684\u6570\u636e\u6210\u4e3a\u5b9e\u4f53\u5e97\u8d27\u67b6\u7a7a\u95f4\u7684\u6570\u5b57\u7b49\u4ef7\u7269\u3002\u5185\u90e8\u65b9\u9762\uff0c\u66f4\u5927\u7684\u673a\u4f1a\u5728\u4e8e\u6d41\u7a0b\u91cd\u6784\uff1a\u4ee3\u7406\u5f0fAI\u53ef\u6301\u7eed\u4f18\u5316\u5b9a\u4ef7\u3001\u4fc3\u9500\u3001\u54c1\u7c7b\u548c\u8865\u8d27\u3002\u9700\u8981\u91cd\u65b0\u8bbe\u8ba1\u5de5\u4f5c\u6d41\u3001\u5c06\u4ee3\u7406\u96c6\u6210\u5230\u6838\u5fc3\u7cfb\u7edf\u3001\u6267\u884c\u4e25\u683c\u7684ROI\u8861\u91cf\u3002\u540c\u65f6\u6295\u8d44\u5458\u5de5\u518d\u57f9\u8bad\uff0c\u4f7f\u5176\u80fd\u4e0eAI\u534f\u4f5c\u5e76\u627f\u62c5\u65b0\u89d2\u8272\u3002\u6280\u672f\u6295\u8d44\u5c06\u6301\u7eed\u589e\u957f\u2014\u2014\u96f6\u552e\u5546\u9700\u8981\u6280\u672f\u652f\u51fa\u900f\u660e\u5ea6\u3001\u4e25\u683c\u4f18\u5148\u7ea7\u6392\u5e8f\u548c\u57fa\u4e8e\u6210\u679c\u7684\u8861\u91cf\uff0c\u786e\u4fddAI\u9a71\u52a8EBIT\u800c\u975e\u590d\u6742\u6027\u3002<\/p>\n<p><strong>\u9644\u5f55\uff1a2025\u5e74\u6b27\u6d32\u5404\u56fd\u751f\u9c9c\u5e02\u573aKPI<\/strong><\/p>\n<p>\u4ee5\u4e0b\u4e3aEU-11\u5404\u56fd2025\u5e74\u5173\u952e\u5e02\u573a\u6570\u636e\uff08\u6765\u6e90\uff1aEuropanel\u3001Eurostat\u3001GfK\u3001\u82f1\u56fdONS\uff09\u3002<\/p>\n<p><strong>\u8868\uff1a2025\u5e74\u6b27\u6d32\u4e3b\u8981\u56fd\u5bb6\u751f\u9c9c\u5e02\u573a\u5173\u952e\u6307\u6807<\/strong><\/p>\n<p><img decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/c84c8e254ae5492d843b8a0ce7a8d93b~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1795227566&amp;x-signature=tG9V86Irlh7c1%2FwfHXiTGAtsEPs%3D\" \/><\/p>\n<p><strong>\u6d88\u8d39\u8005\u8c03\u7814\u5206\u56fd\u6570\u636e\uff082026\u5e74\u51c0\u610f\u56fe\uff0c%\uff09<\/strong><\/p>\n<p><strong>\u8868\uff1a2026\u5e74\u6d88\u8d39\u8005\u8d2d\u7269\u884c\u4e3a\u51c0\u610f\u56fe\uff08\u8f832025\u5e74\u53d8\u5316\u89c1pp\uff09<\/strong><\/p>\n<p><img decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/ea7875e27fb942dcb53deae50645687c~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1795227566&amp;x-signature=ODI1jyBoSE3CL4uxoIkz0fa4aRM%3D\" \/><\/p>\n<p><strong>\u5c3e\u6ce8<\/strong><\/p>\n<blockquote><p>1. \u6db5\u76d6\u6bd4\u5229\u65f6\u3001\u6377\u514b\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u610f\u5927\u5229\u3001\u8377\u5170\u3001\u6ce2\u5170\u3001\u8461\u8404\u7259\u3001\u897f\u73ed\u7259\u3001\u745e\u5178\u548c\u82f1\u56fd\u3002<\/p>\n<p>2. \u6570\u636e\u6765\u6e90\uff1aEuropanel\u3001Eurostat\u3002<\/p>\n<p>3. \u73b0\u4ee3\u96f6\u552e\u5305\u62ec\u5927\u5356\u573a\u3001\u8d85\u5e02\u3001\u7ebf\u4e0a\u5546\u5e97\u548c\u6298\u6263\u5e97\u3002<\/p>\n<p>4. \u7ebf\u4e0a\u6e20\u9053\u6307\u901a\u8fc7\u4e92\u8054\u7f51\u8d2d\u4e70\u5e76\u914d\u9001\u6216\u81ea\u63d0\u7684\u5feb\u6d88\u54c1\u548c\u751f\u9c9c\u3002<\/p>\n<p>5. \u81ea\u6709\u54c1\u724c\u6307\u7531\u5355\u4e2a\u96f6\u552e\u5546\u62e5\u6709\u5e76\u9500\u552e\u3001\u4e0d\u5728\u5176\u4ed6\u96f6\u552e\u5546\u5904\u9500\u552e\u7684\u4efb\u4f55\u54c1\u724c\/\u4ea7\u54c1\u3002<\/p>\n<p>6. \u9910\u996e\u670d\u52a1\u5305\u62ec\u63d0\u4f9b\u5373\u98df complete meals \u6216\u996e\u54c1\u7684\u9910\u996e\u6d3b\u52a8\u3002<\/p>\n<p>7. \u6570\u636e\u6765\u6e90\uff1aMcKinsey Consumer Survey 2026\uff08n=15,566\uff09\uff0c\u8986\u76d614\u4e2a\u6b27\u6d32\u56fd\u5bb6\uff0c\u6837\u672c\u5339\u914d18\u5c81\u4ee5\u4e0a\u603b\u4eba\u53e3\u3002<\/p>\n<p>\u6570\u636e\u6765\u6e90\uff1aMcKinsey &amp; Company \u4e0e EuroCommerce \u8054\u5408\u53d1\u5e03\u300aThe State of Grocery Retail Europe 2026\u300b\uff0c2026\u5e744\u6708\u3002\u672c\u6587\u4ef6\u4e3a\u4e2d\u6587\u7ffb\u8bd1\u5b8c\u6574\u7248\uff0c\u4ec5\u4f9b\u53c2\u8003\u3002<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u524d\u8a00 2025\u5e74\u662f\u6b27\u6d32\u751f\u9c9c\u96f6\u552e\u884c\u4e1a\u4f01\u7a33\u7684\u4e00\u5e74\u3002\u4e0e2024\u5e74\u76f8\u6bd4\uff0c\u6d88\u8d39\u8005\u652f\u51fa\u6a21\u5f0f\u57fa\u672c\u4fdd\u6301\u4e0d\u53d8\uff0c\u800c\u96f6\u552e\u5546\u4ecd\u5728\u6301\u7eed\u5e94 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[809],"tags":[],"class_list":["post-16986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-809"],"_links":{"self":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/16986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/comments?post=16986"}],"version-history":[{"count":1,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/16986\/revisions"}],"predecessor-version":[{"id":16988,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/16986\/revisions\/16988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media\/16987"}],"wp:attachment":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media?parent=16986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/categories?post=16986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/tags?post=16986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}