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justify;\">\u4e8c\u624b\u5962\u4f88\u54c1\u7535\u5546\u5e73\u53f0\u7ea2\u5e03\u6797\u53d1\u5e03\u7684\u300a2021\u4e0a\u534a\u5e74\u4e8c\u624b\u5962\u4f88\u54c1\u6d88\u8d39\u699c\u300b\u663e\u793a\uff0c\u8f6c\u5356\u4e00\u6761\u9999\u5948\u513f\u53ccC\u9879\u94fe\u80fd\u8ba9\u4e00\u540d\u6d88\u8d39\u8005\u51c0\u8d5a\u8d85\u8fc73.7\u4e07\u5143\uff0c\u8f6c\u5356\u4e00\u53ea\u7231\u9a6c\u4ed5\u94c2\u91d1\u5305\u80fd\u8ba9\u4e00\u540d\u6d88\u8d39\u8005\u51c0\u8d5a\u8d85\u8fc72.5\u4e07\u5143\uff0c\u8f6c\u5356\u7231\u9a6c\u4ed5\u51ef\u8389\u5305\u4e5f\u80fd\u8ba9\u6d88\u8d39\u8005\u51c0\u8d5a1\u4e07\u5143\u4ee5\u4e0a\u3002<\/p>\n<p style=\"text-align: justify;\">\u8fd9\u6837\u7684\u6536\u76ca\uff0c\u751a\u81f3\u6bd4\u5e74\u8f7b\u4eba\u7092\u80a1\u7406\u8d22\u8fd8\u8981\u53ef\u89c2\u3002<\/p>\n<p style=\"text-align: justify;\"><strong>2\u3001\u5165\u9a7b\u5929\u732b\u540e\uff0c\u65e5\u672c\u4e2d\u53e4\u5e97\u88ab\u201c\u4e70\u7a7a\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\">\u53d7\u65e5\u672c\u4e2d\u53e4\u6587\u5316\u5f71\u54cd\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u9010\u6e10\u88ab\u4e2d\u56fd\u6d88\u8d39\u8005\u6240\u63a5\u53d7\u3002\u5728\u6f6e\u4eba\u548c\u660e\u661f\u5e26\u52a8\u4e0b\uff0c\u6210\u4e3a\u7ecf\u5178\u53c8\u65f6\u9ae6\u7684\u6d41\u884c\u7b26\u53f7\u3002<\/p>\n<p style=\"text-align: justify;\">2015\u5e74\u8d77\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u5e02\u573a\u5f00\u59cb\u5728\u4e2d\u56fd\u840c\u82bd\uff0c\u7ea2\u5e03\u6797\u3001\u53ea\u4e8c\u3001\u80d6\u864e\u3001\u5983\u9c7c\u3001\u5305\u5927\u5e08\u3001\u5fc3\u4e0a\u7b49\u4e8c\u624b\u5962\u4f88\u54c1\u7535\u5546\u5e73\u53f0\u7eb7\u7eb7\u6210\u7acb\u3002<\/p>\n<p style=\"text-align: justify;\"><strong>\u75ab\u60c5\u4e4b\u540e\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u884c\u4e1a\u663e\u8457\u5347\u6e29\u3002<\/strong>2016\u5e74\uff0c\u4e2d\u56fd\u4e8c\u624b\u5962\u4f88\u54c1\u5e02\u573a\u89c4\u6a21\u4ec5\u670958.5\u4ebf\u5143\uff0c2020\u5e74\u76f8\u5173\u5e02\u573a\u89c4\u6a21\u5df2\u8fbe173\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f47.9%\u3002<\/p>\n<p style=\"text-align: justify;\">\u300a2021\u4e2d\u56fd\u5962\u534e\u54c1\u62a5\u544a\u300b\u663e\u793a\uff0c\u75ab\u60c5\u4ee5\u6765\uff0c12%\u7684\u5185\u5730\u53d7\u8bbf\u8005\u548c21%\u7684\u9999\u6e2f\u5730\u533a\u53d7\u8bbf\u8005\u503e\u5411\u4e8e\u8d2d\u4e70\u66f4\u591a\u7684\u4e8c\u624b\u5962\u4f88\u54c1\u3002\u5728\u5185\u5730\u53d7\u8bbf\u8005\u4e2d\uff0c20%\u7684Z\u4e16\u4ee3\u6d88\u8d39\u8005\u8868\u73b0\u51fa\u4e86\u5bf9\u4e8c\u624b\u5962\u4f88\u54c1\u7684\u5174\u8da3\u3002<\/p>\n<p style=\"text-align: justify;\">\u5305\u5927\u5e08\u521b\u59cb\u4eba\u7eb3\u5170\u6b63\u79c0\u8bf4\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u5e02\u573a\u8fd1\u5e74\u7a33\u5065\u6210\u957f\uff0c\u53bb\u5e74\u75ab\u60c5\u5f71\u54cd\u4e0b\uff0c<strong>\u56fd\u5916\u65c5\u884c\u53d7\u9650\uff0c\u800c\u56fd\u5185\u4e13\u67dc\u6b3e\u5f0f\u548c\u6570\u91cf\u6709\u9650\uff0c\u4e00\u4e9b\u6d88\u8d39\u8005\u4fbf\u8f6c\u6295\u4e8c\u624b\u5e02\u573a\uff0c\u4e8c\u5962\u7535\u5546\u5e73\u53f0\u8fce\u6765\u6625\u5929\u3002<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"syl-page-img alignnone\" src=\"https:\/\/p3.toutiaoimg.com\/img\/pgc-image\/08efd30d354047c5b766b1095afc2416~tplv-tt-shrink:640:0.image\" \/><\/p>\n<p style=\"text-align: justify;\">\u636e\u516c\u5f00\u62a5\u9053\uff0c\u53bb\u5e74\u7ea2\u5e03\u6797GMV\u3001\u7528\u6237\u91cf\u5b9e\u73b0\u4e865\u500d\u4ee5\u4e0a\u7684\u589e\u957f\uff1b\u80d6\u864e\u7684\u5546\u54c1\u6d41\u901a\u91cf\u8d8515\u4e07\u4ef6\uff0cGMV\u8d8510\u4ebf\u5143\uff1b\u53ea\u4e8c\u7684\u4ea4\u6613\u989d\u589e\u957f\u4e863\u500d\uff0c\u5ba2\u5355\u4ef7\u63d0\u5347250%\uff1b\u5305\u5927\u5e08GMV\u5219\u9996\u6b21\u7a81\u783420\u4ebf\u5143 \u3002<\/p>\n<p style=\"text-align: justify;\">\u4e8c\u624b\u5962\u4f88\u54c1\u8d27\u6e90\u76f4\u63a5\u6765\u6e90\u4e8e\u4e00\u624b\u5962\u4f88\u54c1\u6d88\u8d39\u3002\u8fd1\u5341\u5e74\uff0c\u4e2d\u56fd\u5962\u4f88\u54c1\u5b58\u91cf\u7ea6\u4e3a4\u4e07\u4ebf\u4eba\u6c11\u5e01\u3002\u76f8\u5173\u6570\u636e\u663e\u793a\uff0c5\u5e74\u4e4b\u5185\uff0c\u4e2d\u56fd\u6709\u671b\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u5962\u4f88\u54c1\u5e02\u573a\u3002<\/p>\n<p style=\"text-align: justify;\"><strong>\u4f46\u76f8\u8f83\u5176\u4ed6\u53d1\u8fbe\u56fd\u5bb6\uff0c\u4e2d\u56fd\u4e00\u624b\u5962\u4f88\u54c1\u5411\u4e8c\u624b\u5962\u4f88\u54c1\u8f6c\u5316\u7387\u4f4e\uff0c\u4ec5\u4e3a\u4e0d\u52305%<\/strong>\u3002\u82e5\u4ee5\u53d1\u8fbe\u56fd\u5bb6\u4e8c\u624b\u5962\u4f88\u54c120%\u81f330%\u7684\u5e02\u573a\u6e17\u900f\u7387\u4f30\u7b97\uff0c\u672a\u6765\u4e2d\u56fd\u76f8\u5173\u5e02\u573a\u89c4\u6a21\u53ef\u8fbe\u4e07\u4ebf\u7ea7\u522b\u3002<\/p>\n<p style=\"text-align: justify;\">\u5934\u8c79\u300a2021\u5e74\u4e2d\u56fd\u4e8c\u624b\u5962\u4f88\u54c1\u884c\u4e1a\u6982\u89c8\u300b\u6307\u51fa\uff0c\u76ee\u524d\u4e2d\u56fd\u4e8c\u624b\u5962\u4f88\u54c1\u884c\u4e1a\u4ecd\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u4f46\u9884\u8ba1\u672a\u67653\u81f35\u5e74\u6216\u5c06\u8fce\u6765\u53d1\u5c55\u9ad8\u5cf0\u671f\u3002<\/p>\n<p style=\"text-align: justify;\">\u5e9e\u5927\u7684\u6f5c\u529b\u5e02\u573a\uff0c\u63a8\u52a8\u4e8c\u624b\u5962\u4f88\u54c1\u884c\u4e1a\u6210\u4e3a\u8fd1\u5e74\u9887\u53d7\u5173\u6ce8\u7684\u65b0\u6295\u8d44\u98ce\u53e3\u3002<strong>\u4ec52021\u5e74\u524d9\u4e2a\u6708\uff0c\u4e8c\u624b\u7535\u5546\u4f01\u4e1a\u5c31\u81f3\u5c11\u8fdb\u884c\u4e866\u6b21\u878d\u8d44 \uff0c\u8d85\u8fc72019\u5e74\u53ca2020\u5e74\u5168\u5e74\u878d\u8d44\u6570\u91cf\u3002<\/strong><\/p>\n<p style=\"text-align: justify;\">7\u6708\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u5e73\u53f0\u503c\u8000\u83b75500\u4e07\u4eba\u6c11\u5e01\u6218\u7565\u878d\u8d44\uff1b6\u6708\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u4ea4\u6613\u5e73\u53f0\u80d6\u864e\u79d1\u6280\u5b8c\u62105000\u4e07\u7f8e\u5143C\u8f6e\u878d\u8d44\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u76f4\u64ad\u6e20\u9053\u54c1\u724c\u5983\u9c7c\u5b8c\u6210\u8fd13000\u4e07\u7f8e\u5143B\u8f6e\u878d\u8d44\uff1b5\u6708\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u4ea4\u6613\u670d\u52a1\u5546\u53ea\u4e8c\u5b8c\u6210\u6570\u5343\u4e07\u7f8e\u5143C\u8f6e\u878d\u8d44\uff0c\u5962\u4f88\u54c1\u4ea4\u6613\u670d\u52a1\u5e73\u53f0\u5305\u5927\u5e08\u5b8c\u6210\u5171\u8ba1\u4ebf\u5143\u5de6\u53f3\u7684B\u8f6e\u53caB+\u8f6e\u878d\u8d44\uff0c\u7206\u7206\u5962\u5b8c\u6210\u4e00\u4ebf\u5143A+\u8f6e\u878d\u8d44\u3002<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"syl-page-img alignnone\" src=\"https:\/\/p3.toutiaoimg.com\/img\/pgc-image\/431d57b370cc4d23892fd1a58bc4e59c~tplv-tt-shrink:640:0.image\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>\u4f20\u7edf\u5962\u4f88\u54c1\u516c\u53f8\u4e5f\u65e0\u6cd5\u5ffd\u89c6\u4e8c\u624b\u5e02\u573a\u7684\u52a0\u901f\u5d1b\u8d77\u3002<\/strong><\/p>\n<p style=\"text-align: justify;\">\u5929\u773c\u67e5APP\u663e\u793a\uff0c\u4eca\u5e747\u6708\uff0cGucci\u5173\u8054\u516c\u53f8\u53e4\u9a70\uff08\u4e2d\u56fd\uff09\u8d38\u6613\u6709\u9650\u516c\u53f8\u53d1\u751f\u5de5\u5546\u53d8\u66f4\uff0c\u7ecf\u8425\u8303\u56f4\u65b0\u589e\u201c\u4e8c\u624b\u65e5\u7528\u767e\u8d27\u7684\u96f6\u552e\u201d\u7b49\u9879\u76ee\u3002<\/p>\n<p style=\"text-align: justify;\">\u65e9\u5728\u4eca\u5e743\u6708\uff0cGucci\u6bcd\u516c\u53f8\u5f00\u4e91\u96c6\u56e2\u5c31\u5df2\u7740\u624b\u5e03\u5c40\u4e8c\u624b\u5962\u4f88\u54c1\u5e02\u573a\uff0c\u4e0e\u7f8e\u56fd\u8001\u864e\u73af\u7403\u57fa\u91d1\u5171\u540c\u5411\u4e8c\u624b\u5962\u4f88\u54c1\u5e73\u53f0Vestiaire Collective\u6295\u8d441.78\u4ebf\u6b27\u5143\u3002<\/p>\n<p style=\"text-align: justify;\">\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546Farfetch\u7684\u5962\u4f88\u54c1\u8f6c\u552e\u670d\u52a1Second Life\uff0c\u5728\u53bb\u5e74\u5b9e\u73b0\u4e86\u4e1a\u7ee9527%\u7684\u5927\u5e45\u589e\u957f\u3002\u5176\u4e2d\uff0c\u4e2d\u56fd\u662f\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u989d\u6700\u9ad8\u7684\u56fd\u5bb6\uff0c\u4e2d\u56fd\u5927\u9646\u5360Farfetch\u5168\u7403\u4e8c\u624b\u5546\u54c1\u4ea4\u6613\u603b\u989d\u768417%\u3002<\/p>\n<p style=\"text-align: justify;\">\u591a\u5bb6\u65e5\u672c\u77e5\u540d\u4e2d\u53e4\u5e97\u4e5f\u5728\u4eca\u5e74\u7784\u51c6\u4e2d\u56fd\u5e02\u573a\uff0c\u4e8e618\u8d2d\u7269\u8282\u524d\u5915\u5165\u9a7b\u5929\u732b\u56fd\u9645\u65d7\u8230\u5e97\u3002\u5176\u4e2d\uff0c\u65e2\u6709\u65e5\u672c\u6700\u5927\u4e8c\u624b\u5962\u4f88\u54c1\u7535\u5546RECLO \uff0c\u4e5f\u6709\u6709\u7740\u8fd130\u5e74\u5386\u53f2\u7684\u65e5\u672c\u4e2d\u53e4\u5e97BRAND OFF\u3002<\/p>\n<p style=\"text-align: justify;\">\u5929\u732b\u56fd\u9645\u6570\u636e\u663e\u793a\uff0c\u4eca\u5e74 618\u671f\u95f4\uff0c\u8d85\u8fc7220\u4e07\u6d88\u8d39\u8005\u901a\u8fc7\u7ebf\u4e0a\u901b\u6d77\u5916\u4e2d\u53e4\u5e97\uff0c\u5e26\u52a8\u4e86\u4e8c\u624b\u5962\u4f88\u54c1\u6d88\u8d39\u589e\u957f\u3002<\/p>\n<p style=\"text-align: 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