{"id":15860,"date":"2026-09-12T05:28:02","date_gmt":"2026-09-12T05:28:02","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=15860"},"modified":"2026-09-12T05:28:02","modified_gmt":"2026-09-12T05:28:02","slug":"%e9%bb%91%e4%ba%94%e4%b8%8d%e5%8f%aa%e6%98%af%e6%8b%bc%e6%8a%98%e6%89%a3%ef%bc%9a%e5%85%88%e8%ae%a9%e6%b6%88%e8%b4%b9%e8%80%85-%e6%83%b3%e5%88%b0%e4%bd%a0","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/15860\/","title":{"rendered":"\u9ed1\u4e94\u4e0d\u53ea\u662f\u62fc\u6298\u6263\uff1a\u5148\u8ba9\u6d88\u8d39\u8005 \u201c\u60f3\u5230\u4f60\u201d"},"content":{"rendered":"

\u200b<\/p>\n

\u4f5c\u8005\uff5c\u971e\u5149\u793e<\/p>\n

\u6bcf\u5230\u9ed1\u4e94\uff0c\u54c1\u724c\u90fd\u5728\u56de\u7b54\u540c\u4e00\u4e2a\u95ee\u9898\uff1a\u4eca\u5e74\uff0c\u7ed9\u6d88\u8d39\u8005\u591a\u5c11\u6298\u6263\uff1f\u4f46\u5728\u7f8e\u56fd\u5e02\u573a\uff0c\u6709\u4e9b\u54c1\u724c\u5148\u56de\u7b54\u4e86\u53e6\u4e00\u4e2a\u95ee\u9898\uff1a\u4eba\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u5728\u8fd9\u4e2a\u8282\u65e5\u60f3\u5230\u6211\uff1f<\/p>\n

2015 \u5e74\uff0c\u6237\u5916\u96f6\u552e\u5546 REI \u53d1\u8d77 #OptOutside\uff0c\u9ed1\u4e94\u5f53\u5929\u5173\u95ed\u95e8\u5e97\uff0c\u9080\u8bf7\u4eba\u4eec\u8d70\u5411\u6237\u5916\u3002\u56f4\u7ed5\u8fd9\u4e00\u884c\u52a8\uff0c\u54c1\u724c\u5b89\u6392\u5a92\u4f53\u6c9f\u901a\uff0c\u9080\u8bf7\u5458\u5de5\u548c\u521b\u4f5c\u8005\u5206\u4eab\u6237\u5916\u6545\u4e8b\uff0c\u5e76\u8054\u5408\u76f8\u5173\u7ec4\u7ec7\u6269\u5927\u53c2\u4e0e\u3002<\/p>\n

2024 \u5e74\u7684\u5723\u8bde\u5b63\uff0cWalmart \u5219\u628a\u300a\u5409\u5c14\u83ab\u5973\u5b69\u300b\u91cc\u7684\u719f\u6089\u89d2\u8272\u5e26\u56de\u4e86\u89c2\u4f17\u9762\u524d\u3002\u5728\u4e00\u652f\u8282\u65e5\u5e7f\u544a\u4e2d\uff0cLuke \u9001\u7ed9\u7231\u559d\u5496\u5561\u7684 Lorelai \u4e00\u53f0 Keurig \u5496\u5561\u673a\u3002\u4e00\u4e2a\u65e5\u5e38\u7231\u597d\uff0c\u6210\u4e3a\u4e86\u4e00\u4efd\u793c\u7269\u7684\u7406\u7531\u3002<\/p>\n

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\u300a\u5409\u5c14\u83ab\u5973\u5b69\u300b\u5267\u7167<\/p>\n

\u4e00\u4e2a\u56f4\u7ed5\u6237\u5916\u751f\u6d3b\u53d1\u8d77\u884c\u52a8\uff0c\u4e00\u4e2a\u628a\u5546\u54c1\u653e\u8fdb\u719f\u6089\u7684\u4eba\u7269\u5173\u7cfb\u3002\u4e24\u79cd\u505a\u6cd5\u7684\u5171\u540c\u542f\u53d1\u662f\uff1a\u8282\u65e5\u4f20\u64ad\u9700\u8981\u5148\u627e\u5230\u4e0e\u6d88\u8d39\u8005\u6709\u5173\u7684\u5185\u5bb9\uff0c\u54c1\u724c\u624d\u6709\u673a\u4f1a\u5728\u4fc3\u9500\u5f00\u59cb\u524d\uff0c\u5c31\u8fdb\u5165\u4eba\u4eec\u7684\u8ba8\u8bba\u548c\u9009\u62e9\u8303\u56f4\u3002<\/p>\n

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\u8282\u65e5\u8425\u9500\uff0c\u4ece\u7406\u89e3\u751f\u6d3b\u5f00\u59cb<\/strong><\/p>\n

REI \u7684\u505a\u6cd5\u4e0e\u5b83\u7684\u6237\u5916\u5b9a\u4f4d\u7d27\u5bc6\u76f8\u5173\u3002\u5a92\u4f53\u6709\u503c\u5f97\u62a5\u9053\u7684\u884c\u52a8\uff0c\u6d88\u8d39\u8005\u4e5f\u6709\u53ef\u4ee5\u53c2\u4e0e\u7684\u8bdd\u9898\u3002\u5bf9\u5176\u4ed6\u54c1\u724c\u800c\u8a00\uff0c\u53ef\u4ee5\u501f\u9274\u7684\u662f\u8fd9\u79cd\u76f8\u5173\u6027\uff1a\u4f60\u7684\u4ea7\u54c1\uff0c\u80fd\u548c\u6d88\u8d39\u8005\u7684\u54ea\u4e00\u79cd\u8282\u65e5\u751f\u6d3b\u53d1\u751f\u8054\u7cfb\uff1f<\/p>\n

Walmart \u7684\u5496\u5561\u673a\u5219\u63d0\u4f9b\u4e86\u66f4\u8d34\u8fd1\u5546\u54c1\u7684\u601d\u8def\u3002\u5c06\u5176\u653e\u5230\u9001\u793c\u5173\u7cfb\u4e2d\uff0c\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u60f3\u5230\u81ea\u5df1\u7684\u4f34\u4fa3\u3001\u7236\u6bcd\u6216\u670b\u53cb\u3002\u5bf9\u51fa\u6d77\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u6587\u6848\u4e0d\u80fd\u53ea\u505c\u5728\u53c2\u6570\u548c\u6298\u6263\uff0c\u8fd8\u8981\u8bb2\u6e05\u695a\u8c01\u4f1a\u559c\u6b22\u8fd9\u4ef6\u793c\u7269\u3001\u4e3a\u4ec0\u4e48\u9002\u5408\u5bf9\u65b9\u3002<\/p>\n

\u4f8b\u5982\uff0c\u540c\u6837\u662f\u4e00\u6b3e\u8033\u673a\uff0c\u53ef\u4ee5\u4ece\u8fd4\u4e61\u9014\u4e2d\u4f7f\u7528\u3001\u5c45\u5bb6\u529e\u516c\u6216\u6e38\u620f\u5a31\u4e50\u5207\u5165\uff1b\u53a8\u623f\u5c0f\u5bb6\u7535\uff0c\u53ef\u4ee5\u56f4\u7ed5\u5bb6\u5ead\u805a\u9910\u548c\u65e5\u5e38\u5907\u9910\u8bb2\u89e3\uff1b\u6e05\u6d01\u4ea7\u54c1\uff0c\u5219\u53ef\u4ee5\u5c55\u793a\u4eb2\u53cb\u5230\u8bbf\u524d\u540e\u7684\u5b9e\u9645\u4f7f\u7528\u573a\u666f\u3002\u8fd9\u4e9b\u662f\u9009\u9898\u601d\u8def\uff0c\u6700\u7ec8\u4ecd\u9700\u7531\u4ea7\u54c1\u771f\u5b9e\u80fd\u529b\u6765\u652f\u6491\u3002<\/p>\n

\u4e00\u573a\u8282\u65e5\u4f20\u64ad\u7684\u8bf4\u670d\u529b\uff0c\u6765\u81ea\u4ea7\u54c1\u4e0e\u751f\u6d3b\u7684\u5177\u4f53\u8054\u7cfb\u3002\u8ba9\u4eba\u60f3\u5230\u4e00\u6b21\u5bb6\u5ead\u805a\u9910\u3001\u4e00\u6bb5\u8fd4\u4e61\u65c5\u7a0b\uff0c\u6216\u67d0\u4e2a\u60f3\u8981\u9001\u793c\u7684\u4eba\uff0c\u4ea7\u54c1\u624d\u6709\u673a\u4f1a\u4ece\u4fc3\u9500\u4fe1\u606f\u53d8\u6210\u8d2d\u7269\u6e05\u5355\u4e0a\u7684\u4e00\u4e2a\u9009\u9879\u3002<\/p>\n

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\u4e0b\u5355\u4e4b\u524d\u8fd8\u6709\u4e00\u8f6e\u9009\u62e9<\/strong><\/p>\n

\u8282\u65e5\u5e02\u573a\u7684\u89c4\u6a21\u4f9d\u7136\u53ef\u89c2\u3002\u636e Reuters \u63f4\u5f15 Adobe Analytics \u6570\u636e\uff0c2025 \u5e74 11 \u6708 1 \u65e5\u81f3 12 \u6708 31 \u65e5\uff0c\u7f8e\u56fd\u7ebf\u4e0a\u6d88\u8d39\u989d\u8fbe\u5230 2,578 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 6.8%\u3002<\/p>\n

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\u8fd9\u4e5f\u662f\u793c\u7269\u6307\u5357\u3001\u4ea7\u54c1\u6d4b\u8bc4\u4e0e\u751f\u6d3b\u65b9\u5f0f\u5185\u5bb9\u7684\u7528\u6b66\u4e4b\u5730\u3002\u793c\u7269\u6307\u5357\u5e2e\u52a9\u8bfb\u8005\u7f29\u5c0f\u9009\u62e9\u8303\u56f4\uff1b\u6d4b\u8bc4\u53ef\u4ee5\u89e3\u91ca\u4f7f\u7528\u4f53\u9a8c\u548c\u9002\u7528\u6761\u4ef6\uff1b\u7535\u89c6\u751f\u6d3b\u65b9\u5f0f\u680f\u76ee\u5219\u80fd\u591f\u901a\u8fc7\u6f14\u793a\uff0c\u8ba9\u62bd\u8c61\u5356\u70b9\u66f4\u5bb9\u6613\u7406\u89e3\u3002<\/p>\n

\u54c1\u724c\u9700\u8981\u4e3a\u8fd9\u4e9b\u5185\u5bb9\u51c6\u5907\u8db3\u591f\u5177\u4f53\u7684\u6750\u6599\u3002\u4e0e\u5176\u53ea\u8bf4\u201c\u521b\u65b0\u79d1\u6280\u201d\uff0c\u4e0d\u5982\u63d0\u4f9b\u53ef\u5c55\u793a\u7684\u4f7f\u7528\u573a\u666f\uff1b\u4e0e\u5176\u53ea\u8bf4\u201c\u9ed1\u4e94\u4f18\u60e0\u201d\uff0c\u4e0d\u5982\u660e\u786e\u4f18\u60e0\u4ef7\u683c\u3001\u6709\u6548\u671f\u3001\u8d2d\u4e70\u6e20\u9053\u4e0e\u914d\u9001\u8303\u56f4\u3002\u8ba9\u5a92\u4f53\u548c\u6d88\u8d39\u8005\u90fd\u80fd\u8fc5\u901f\u770b\u61c2\uff0c\u5185\u5bb9\u624d\u66f4\u5bb9\u6613\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n

\u4e0d\u540c\u5408\u4f5c\u5f62\u5f0f\u4e5f\u6709\u4e0d\u540c\u4ef7\u503c\u3002\u65b0\u95fb\u9009\u9898\u6c9f\u901a\u3001\u72ec\u7acb\u6d4b\u8bc4\u4e0e\u4ed8\u8d39\u4e13\u9898\uff0c\u5e94\u5f53\u5206\u522b\u5b89\u6392\u548c\u8bb0\u5f55\u3002\u5a92\u4f53\u53d1\u5e03\u540e\u7684\u5185\u5bb9\uff0c\u8fd8\u53ef\u4ee5\u5728\u83b7\u5f97\u76f8\u5e94\u6388\u6743\u540e\uff0c\u7528\u4e8e\u54c1\u724c\u5b98\u7f51\u3001\u793e\u5a92\u6216\u9500\u552e\u6c9f\u901a\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ea7\u54c1\u7684\u5165\u53e3\u3002<\/p>\n

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\u9ed1\u4e94\u4f20\u64ad\u9700\u8981\u63d0\u524d\u6392\u8fdb\u65e5\u5386<\/strong><\/p>\n

2026 \u5e74\u7f8e\u56fd\u611f\u6069\u8282\u4e3a 11 \u6708 26 \u65e5\uff0c\u9ed1\u4e94\u4e3a 11 \u6708 27 \u65e5\uff0c\u7f51\u4e00\u4e3a 11 \u6708 30 \u65e5\uff0c\u4e4b\u540e\u8fd8\u6709 12 \u6708\u7684\u5723\u8bde\u9001\u793c\u9700\u6c42\u3002\u5bf9\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u6bb5\u53ef\u4ee5\u5206\u9636\u6bb5\u63a8\u8fdb\u7684\u4f20\u64ad\u5468\u671f\u3002<\/p>\n

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\u51c6\u5907\u5de5\u4f5c\u5efa\u8bae\u4ece 9 \u6708\u81f3 10 \u6708\u542f\u52a8\uff1a\u68b3\u7406\u4e3b\u63a8\u4ea7\u54c1\u4e0e\u76ee\u6807\u4eba\u7fa4\uff0c\u6838\u5bf9\u82f1\u6587\u8d44\u6599\u548c\u6837\u54c1\u72b6\u6001\uff0c\u6c9f\u901a\u5a92\u4f53\u9009\u9898\u3002\u6d89\u53ca\u5bc4\u6837\u3001\u6d4b\u8bd5\u6216\u8282\u76ee\u62cd\u6444\u7684\u5408\u4f5c\uff0c\u9700\u8981\u7ed9\u5bf9\u65b9\u7559\u51fa\u5904\u7406\u65f6\u95f4\uff0c\u5177\u4f53\u4ee5\u5a92\u4f53\u622a\u7a3f\u4e0e\u6392\u671f\u4e3a\u51c6\u3002<\/p>\n

\u8fdb\u5165 11 \u6708\uff0c\u4f20\u64ad\u91cd\u5fc3\u9010\u6b65\u8f6c\u5411\u4f7f\u7528\u4f53\u9a8c\u3001\u793c\u7269\u63a8\u8350\u4e0e\u4fc3\u9500\u4fe1\u606f\u3002\u9ed1\u4e94\u548c\u7f51\u4e00\u671f\u95f4\uff0c\u8981\u53ca\u65f6\u540c\u6b65\u4ef7\u683c\u3001\u5e93\u5b58\u53ca\u94fe\u63a5\u53d8\u5316\u3002\u5230\u4e86 12 \u6708\uff0c\u5219\u53ef\u4ee5\u56f4\u7ed5\u9001\u793c\u5bf9\u8c61\u548c\u8282\u524d\u914d\u9001\u65f6\u9650\u7ee7\u7eed\u5b89\u6392\u5185\u5bb9\uff0c\u8ba9\u4f20\u64ad\u4e0e\u5b9e\u9645\u8d2d\u7269\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n

\u8fd9\u4e00\u8282\u594f\u4ee5\u7f8e\u56fd\u5e02\u573a\u4e3a\u4e3b\u3002\u82e5\u540c\u65f6\u9762\u5411\u52a0\u62ff\u5927\uff0c\u9700\u8981\u5355\u72ec\u5b89\u6392\u5f53\u5730\u8282\u65e5\u3001\u8bed\u8a00\u4e0e\u96f6\u552e\u6e20\u9053\uff0c\u4e0d\u80fd\u5c06\u7f8e\u56fd\u7684\u4f20\u64ad\u65e5\u5386\u76f4\u63a5\u89c6\u4e3a\u6574\u4e2a\u5317\u7f8e\u7684\u7edf\u4e00\u65b9\u6848\u3002<\/p>\n

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