{"id":15525,"date":"2026-08-31T11:18:35","date_gmt":"2026-08-31T11:18:35","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=15525"},"modified":"2026-08-31T11:18:35","modified_gmt":"2026-08-31T11:18:35","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e6%98%af%e7%8e%b0%e5%9c%a8%ef%bc%8c%e4%b8%ba%e4%bb%80%e4%b9%88%e6%98%af%e6%b2%83%e5%b0%94%e7%8e%9b%ef%bc%9f%e4%b8%80%e6%96%87%e7%9c%8b%e6%87%82%e6%97%ba%e5%ad%a3%e5%b3%b0","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/15525\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\uff0c\u4e3a\u4ec0\u4e48\u662f\u6c83\u5c14\u739b\uff1f\u4e00\u6587\u770b\u61c2\u65fa\u5b63\u5cf0\u4f1a\u91ca\u653e\u7684\u5168\u6e20\u9053\u589e\u957f\u4fe1\u53f7\uff01"},"content":{"rendered":"<p>\u5728\u65fa\u5b63\u5927\u4fc3\u5373\u5c06\u6765\u4e34\u4e4b\u9645\uff0c8\u670813\u65e5\uff0c\u6c83\u5c14\u739b\u5168\u7403\u7535\u5546\u65fa\u5b63\u5cf0\u4f1a\u5728\u6df1\u5733\u5706\u6ee1\u843d\u5e55\uff01\u56f4\u7ed5\u201c\u5168\u6e20\u9053\u9886\u822a\uff0c\u9ad8\u8d28\u91cf\u7acb\u4fe1\u201d\uff0c\u6c83\u5c14\u739b\u5168\u7403\u9ad8\u5c42\u4e0e\u4e2d\u56fd\u5356\u5bb6\u4eec\u9f50\u805a\u73b0\u573a\uff0c\u5171\u8bdd\u65fa\u5b63\u5e02\u573a\u65b0\u673a\u9047\u4e0e\u6218\u7565\u89c4\u5212\u3002\u672c\u6b21\u5cf0\u4f1a\u521b\u53c2\u4f1a\u4eba\u6570\u5386\u53f2\u65b0\u9ad8\uff0c\u73b0\u573a\u5356\u5bb6\u4eec\u8e0a\u8dc3\u53c2\u4e0e\u3001\u79ef\u6781\u4e92\u52a8\uff0c\u5165\u9a7b\u610f\u613f\u5f3a\u70c8\uff01<\/p>\n<p>\u5982\u4f55\u628a\u4eca\u5e74\u505a\u6210\u6700\u597d\u7684\u4e00\u5e74\uff1f\u8fd9\u51e0\u4e4e\u662f\u6240\u6709\u5356\u5bb6\u4eec\u7684\u5fc3\u58f0\u3002\u6700\u597d\u7684\u65fa\u5b63\u663e\u7136\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\uff0c\u800c\u662f\u9700\u8981\u4ece\u73b0\u5728\u5f00\u59cb\u5c31\u6253\u4e0b\u5173\u952e\u57fa\u7840\uff1a<strong>\u4ee5\u987e\u5ba2\u9700\u6c42\u51b3\u5b9a\u5546\u54c1\uff0c\u4ee5\u5168\u6e20\u9053\u80fd\u529b\u6269\u5927\u89e6\u70b9\uff0c\u518d\u8ba9\u5e93\u5b58\u3001\u5c65\u7ea6\u4e0e\u5e7f\u544a\u5728\u6d41\u91cf\u9ad8\u5cf0\u524d\u534f\u540c\u5c31\u4f4d\u3002<\/strong>\u6240\u6709\u7684\u51c6\u5907\u6700\u7ec8\u90fd\u6307\u5411\u540c\u4e00\u4e2a\u7ed3\u679c\u2014\u2014\u8ba9\u987e\u5ba2\u653e\u5fc3\u4e0b\u5355\uff0c\u5e76\u613f\u610f\u518d\u6b21\u8d2d\u4e70\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"281\" class=\"wp-image-15526 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-1.png\" \/><\/p>\n<p><strong>Part 1 \u4e3a\u4ec0\u4e48\u662f\u73b0\u5728\uff0c\u4e3a\u4ec0\u4e48\u662f\u6c83\u5c14\u739b<\/strong><\/p>\n<p>\u968f\u7740\u8de8\u5883\u7535\u5546\u6301\u7eed\u53d1\u5c55\uff0c\u65b0\u7684\u589e\u957f\u673a\u9047\u5c24\u4e3a\u53ef\u8d35\u3002\u6839\u636e\u6c83\u5c14\u739b\u6700\u65b0\u8d22\u62a5\uff0c<strong>\u6c83\u5c14\u739b\u5168\u7403\u7535\u5546\u4e1a\u52a1\u589e\u957f26%\uff0c\u5df2\u8fde\u7eed16\u4e2a\u5b63\u5ea6\u4fdd\u6301\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u5176\u4e2d\u7f8e\u56fd\u5168\u7403\u7535\u5546\u7b2c\u4e09\u65b9\u5356\u5bb6\u9500\u552e\u989d\u589e\u957f\u8fd150%<sup>1<\/sup> \u3002<\/strong><\/p>\n<p>\u9ad8\u901f\u589e\u957f\u80cc\u540e\uff0c\u662f\u4e00\u4e2a\u66f4\u5e7f\u9614\u7684\u5e02\u573a\u4e0e\u66f4\u5177\u60f3\u8c61\u529b\u7684\u53ef\u80fd\u2014\u2014\u5168\u6e20\u9053\u673a\u9047\u3002\u5728\u6c83\u5c14\u739b\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\u662f\u4e00\u4e2a\u76f8\u4e92\u8fde\u63a5\u7684\u96f6\u552e\u751f\u6001\u7cfb\u7edf\uff0c\u95e8\u5e97\u5316\u8eab\u4e3a\u81ea\u53d6\u3001\u914d\u9001\u548c\u9000\u6362\u8d27\u7684\u5173\u952e\u8282\u70b9\uff0c\u7535\u5546\u5219\u65f6\u5e38\u662f\u95e8\u5e97\u9009\u54c1\u7684\u57fa\u7840\u3002<\/p>\n<p>\u968f\u7740AI\u91cd\u5851\u96f6\u552e\u884c\u4e1a\uff0c\u6c83\u5c14\u739b\u4e5f\u5c06AI\u4e0e\u5168\u7403\u9886\u5148\u7684\u5168\u6e20\u9053\u751f\u6001\u76f8\u7ed3\u5408\uff0c\u5f53AI\u9047\u89c1\u5168\u6e20\u9053\uff0c\u5f53\u6570\u5b57\u80fd\u529b\u9047\u89c1\u5b9e\u4f53\u7f51\u7edc\uff0c\u5356\u5bb6\u4eec\u5c06\u83b7\u5f97\u66f4\u5168\u9762\u3001\u66f4\u6709\u529b\u7684\u652f\u6301\u3002<\/p>\n<p>\u5728\u4f1a\u4e0a\uff0cVice President, Walmart Marketplace, Michelle Mi\u8868\u793a<a id=\"post-15525-_Int_1TG5PnDH\"><\/a>\uff1a\u201c\u5168\u7403\u96f6\u552e\u4e1a\u9762\u4e34\u6df1\u523b\u8f6c\u578b\uff0c\u6c83\u5c14\u739b\u5021\u5bfc\u7684\u2018\u5168\u6e20\u9053\u2019\u662f\u901a\u8fc7\u6253\u901a\u5e93\u5b58\u3001\u7269\u6d41\u3001\u6570\u636e\u4e0e\u6d88\u8d39\u573a\u666f\uff0c\u6700\u7ec8\u5b9e\u73b0\u4ee5\u987e\u5ba2\u4e3a\u4e2d\u5fc3\u7684\u670d\u52a1\u672c\u8d28\u3002\u8fd9\u610f\u5473\u7740\u5356\u5bb6\u4eec\u7684\u7ebf\u4e0a\u5546\u54c1\u6709\u673a\u4f1a\u5bf9\u63a5\u7ebf\u4e0b\u95e8\u5e97\u8d44\u6e90\uff0c\u5b8c\u6210\u5c55\u793a\u3001\u9648\u5217\u751a\u81f3\u4f9b\u8d27\u9500\u552e\u2014\u2014<strong>\u5b9e\u73b0\u7ebf\u4e0a\u62d3\u9500\u91cf\u3001\u7ebf\u4e0b\u5851\u54c1\u724c\u3002<\/strong>\u201d<\/p>\n<p><img decoding=\"async\" width=\"1430\" height=\"954\" class=\"wp-image-15527\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-2.jpeg\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-2.jpeg 1430w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-2-1024x683.jpeg 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-2-768x512.jpeg 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>\u5168\u6e20\u9053\u7684\u5f71\u54cd\u529b\uff0c\u5df2\u5728\u4e2d\u56fd\u5356\u5bb6\u8eab\u4e0a\u663e\u73b0\u3002\u53bb\u5e74\uff0c\u65f6\u5c1a\u5356\u5bb6PrettyGarden\u5165\u9a7b\u591a\u5bb6\u6c83\u5c14\u739b\u7ebf\u4e0b\u95e8\u5e97\uff0c\u540c\u65f6\u7ebf\u4e0aSKU\u62d3\u5c55\u81f33\u4e07\uff1b\u672c\u6708\uff0c\u77f3\u5934\u79d1\u6280\u6b63\u5f0f\u8fdb\u9a7b\u5168\u7f8e\u591a\u5bb6\u6c83\u5c14\u739b\u95e8\u5e97\u548c\u5c71\u59c6\u95e8\u5e97\uff0c\u8fd9\u4e9b\u54c1\u724c\u6b63\u5728\u4ece\u7ebf\u4e0a\u8d70\u5411\u66f4\u5e7f\u6cdb\u7684\u5b9e\u4f53\u96f6\u552e\u7f51\u7edc\uff0c\u8d70\u5165\u987e\u5ba2\u8eab\u8fb9\u3002<sup>2<\/sup><\/p>\n<p>\u5728\u8fd9\u6837\u4e00\u4e2a\u5e9e\u5927\u7684\u6d88\u8d39\u7f51\u7edc\u4e2d\uff0c\u6c83\u5c14\u739b\u7ef4\u6301\u57fa\u4e1a\u957f\u9752\u7684\u79d8\u8bc0\u5c31\u662f\u59cb\u7ec8\u575a\u6301\u201c\u987e\u5ba2\u7b2c\u4e00\u201d\u3002\u5728\u5168\u6e20\u9053\u5e26\u6765\u66f4\u591a\u89e6\u8fbe\u7684\u540c\u65f6\uff0c\u9760\u4ea7\u54c1\u4ef7\u503c\u8d62\u5f97\u987e\u5ba2\u7684\u957f\u671f\u4fe1\u4efb\u3002<\/p>\n<p>Senior Vice President, Walmart Marketplace and WFS, Manish Joneja\u8ba4\u4e3a\uff1a\u201c\u771f\u6b63\u7684\u4ef7\u503c\uff0c<strong>\u662f\u628a\u5408\u9002\u7684\u5546\u54c1\u3001\u5408\u7406\u7684\u4ef7\u683c\u3001\u53ef\u9760\u7684\u914d\u9001\uff0c\u548c\u8d2d\u7269\u4f53\u9a8c\u7ed3\u5408<\/strong>\uff0c \u6211\u4eec\u4e0d\u53ea\u4e3a\u4e86\u8d62\u5f97\u4e00\u7b14\u8ba2\u5355\uff0c\u800c\u662f\u901a\u8fc7\u4e00\u6b21\u4f53\u9a8c\uff0c\u8d62\u5f97\u987e\u5ba2\u7684\u4e0b\u4e00\u6b21\u9009\u62e9\u3002\u201d<\/p>\n<p><img decoding=\"async\" width=\"1429\" height=\"952\" class=\"wp-image-15528 alignnone\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-3.jpeg\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-3.jpeg 1429w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-3-1024x682.jpeg 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-3-768x512.jpeg 768w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/p>\n<p><em>\u5373\u523b\u5165\u9a7b\uff0c\u4e0e\u6c83\u5c14\u739b\u540c\u884c\uff1a<\/em><a href=\"https:\/\/leadsform.walmartmarketplace.cn\/mp-leads-h5\/mt0wvi3l\">https:\/\/leadsform.walmartmarketplace.cn\/mp-leads-h5\/mt0wvi3l<\/a><\/p>\n<p><strong>Part2 \u5b98\u65b9\u652f\u6301\u5168\u9762\u62a4\u822a 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Director, Acquisition\u200b, Walmart Marketplace, Elaine Chen\u544a\u8bc9\u5356\u5bb6\uff1a\u201c\u5bf9\u6c83\u5c14\u739b\u6765\u8bf4\uff0c\u652f\u6301\u5356\u5bb6\u6210\u957f\u4ece\u6765\u4e0d\u662f\u4e00\u53e5\u53e3\u53f7\uff0c\u6211\u4eec<strong>\u5efa\u7acb\u4e86\u8986\u76d6\u5168\u56fd11\u57ce\u7684\u672c\u5730\u5316\u56e2\u961f\uff0c\u8d70\u5165\u5356\u5bb6\u8eab\u8fb9\uff0c<\/strong>\u52a9\u529b\u4e2d\u56fd\u5356\u5bb6\u8d62\u53d6\u5168\u6e20\u9053\u589e\u957f\u3002<\/p>\n<p>\u4eca\u5e74\uff0c<strong>\u6c83\u5c14\u739b\u8fd8\u91cd\u78c5\u5f00\u542f\u4e86\u201c\u5343\u91cc\u739b\u62db\u5546\u8ba1\u5212\u201d\uff0c\u4e3a\u6ee1\u8db3\u6761\u4ef6\u7684\u5356\u5bb6\u91cf\u8eab\u5b9a\u5236\u4e13\u5c5e\u6210\u957f\u8ba1\u5212\uff0c\u6df1\u5ea6\u94fe\u63a5\u591a\u91cd\u751f\u6001\u8d44\u6e90\uff0c\u56db\u5927\u6743\u76ca0\u6210\u672c\u653e\u9001\uff0c\u66f4\u6709\u201c\u4f2f\u4e50\u201d\u7ecf\u74061v1\u5f0f\u62a4\u822a\u51fa\u6d77\u5168\u6d41\u7a0b\u3002<\/strong><\/p>\n<p><em>\u5373\u523b\u52a0\u5165\uff0c\u4e0e\u589e\u957f\u540c\u884c\uff1a<\/em><a href=\"https:\/\/leadsform.walmartmarketplace.cn\/mp-leads-h5\/mt0wvi3l\">https:\/\/leadsform.walmartmarketplace.cn\/mp-leads-h5\/mt0wvi3l<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"953\" class=\"wp-image-15529 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-4.jpeg\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-4.jpeg 1430w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-4-1024x682.jpeg 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-4-768x512.jpeg 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>\u8fd9\u4e00\u70b9\uff0c\u5df2\u5165\u9a7b\u6c83\u5c14\u739b\u5168\u7403\u7535\u5546\u7684\u5356\u5bb6\u4eec\u683c\u5916\u611f\u540c\u8eab\u53d7\uff0c\u5728\u6210\u957f\u8fc7\u7a0b\u4e0e\u7ecf\u8425\u73af\u8282\u7684\u6bcf\u4e2a\u5173\u952e\u8282\u70b9\uff0c\u90fd\u6709\u5b98\u65b9\u7ecf\u7406\u7684\u6df1\u5ea6\u6276\u6301\u4e0e\u5e2e\u52a9\u3002<\/p>\n<p>Astercook\u7684CEO Tony Yao\u5728\u4f1a\u4e0a\u8868\u793a<a id=\"post-15525-_Int_Jx4faGN8\"><\/a>\uff1a\u201c\u9ad8\u8d28\u91cf\u51fa\u6d77\u7684\u6838\u5fc3\u662f\u56de\u5f52\u4ea7\u54c1\u672c\u8eab\uff0c\u8d70\u54c1\u724c\u7684\u957f\u671f\u4e3b\u4e49\u8def\u7ebf\u3002<strong>\u6211\u4eec\u4e0d\u662f\u7b80\u5355\u4ece\u5229\u6da6\u89d2\u5ea6\u5356\u8d27\uff0c\u800c\u662f\u575a\u4fe1\u2014\u2014\u5148\u628a\u4ea7\u54c1\u505a\u597d\uff0c\u672a\u6765\u81ea\u7136\u6709\u5229\u6da6\u3002<\/strong>\u6c83\u5c14\u739b\u7535\u5546\u662f\u4e00\u4e2a\u975e\u5e38\u771f\u8bda\u3001\u52a1\u5b9e\u7684\u56e2\u961f\uff0c\u4eca\u5e74\u65fa\u5b63\u6211\u4eec\u4f1a\u4e89\u53d6\u521b\u9020\u66f4\u9ad8\u7684GMV\uff01\u201d<\/p>\n<p>\u540c\u6837\uff0cTHUNDERBOT \u526f\u603b\u88c1\u517c\u6d77\u5916\u603b\u7ecf\u7406\u90ed\u5a01\u63d0\u5230\uff1a\u201c\u6211\u4eec\u5728\u6c83\u5c14\u739b\u7684\u58a8\u897f\u54e5\u7ad9\u5b9e\u73b0\u4e86\u4ece\u8bd5\u6c34\u5230\u60ca\u559c\u7684\u8715\u53d8\u3002\u8fd9\u6b21\u65fa\u5b63\uff0c\u6211\u4eec\u5c06<strong>\u57fa\u4e8e\u2018\u884c\u4e1a\u89c4\u5f8b\u2019\u53e0\u52a0\u2018\u54c1\u7c7b\u7279\u6027\u2019<\/strong>\uff0c\u505a\u597d\u4f9b\u5e94\u94fe\u7684\u524d\u7f6e\u7b79\u5907\u4e0e\u5c65\u7ea6\u914d\u5408\uff0c\u540c\u65f6\u6301\u7eed\u6253\u78e8listing\u8d28\u91cf\uff0c\u4e0e\u54c1\u7c7b\u7ecf\u7406\u3001\u5e7f\u544a\u7ecf\u7406\u3001\u7269\u6d41\u7ecf\u7406\u4fdd\u6301\u7d27\u5bc6\u914d\u5408\uff01\u201d<\/p>\n<p>\u9488\u5bf9\u4eca\u5e74\u7684\u65fa\u5b63\u51c6\u5907\uff0c STQ\u7684CEO\u9ec4\u5176\u6ce2\u8ba4\u4e3a\uff1a\u201c\u65fa\u5b63\u662f\u8de8\u5883\u884c\u4e1a\u4e00\u5e74\u6d41\u91cf\u6700\u5927\u7684\u65f6\u5019\uff0c\u7a33\u5065\u589e\u957f\u7684\u6838\u5fc3\u5728\u4e8e\u6293\u4f4f\u4e09\u4e2a\u786e\u5b9a\u6027\uff1a<strong>\u4ea7\u54c1\u54c1\u8d28\u3001\u4f9b\u5e94\u94fe\u548c\u54c1\u724c\u58f0\u91cf\u3002<\/strong>\u4eca\u5e74\u65fa\u5b63\uff0c\u6211\u4eec\u5c06\u5e26\u7740\u8fd9\u5957\u6570\u636e\u9a71\u52a8\u7684\u2018\u7cbe\u54c1\u2019\u903b\u8f91\uff0c\u628a\u597d\u7684\u4ea7\u54c1\u5e26\u7ed9\u6c83\u5c14\u739b\u987e\u5ba2\uff0c\u4e5f\u4f1a\u4e3a\u6c83\u5c14\u739b\u987e\u5ba2\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\u3002\u201d<\/p>\n<p>\u201c\u5927\u4fc3\u662f\u4e00\u573a\u7cbe\u5bc6\u914d\u5408\u7684\u534f\u540c\u6218\u5f79\u3002\u6211\u4eec\u4f1a\u4e0e\u54c1\u7c7b\u7ecf\u7406\u63d0\u524d\u5bf9\u9f50\u5b9a\u4ef7\u7b56\u7565\u3001\u6d3b\u52a8\u8d44\u6e90\uff1b\u4e0e\u7269\u6d41\u7ecf\u7406\u9ad8\u9891\u8ddf\u8fdb\u5165\u4ed3\u8fdb\u5ea6\uff1b\u4e0e\u5e7f\u544a\u7ecf\u7406\u524d\u7f6e\u89c4\u5212\u8425\u9500\u8282\u594f\u3002<strong>\u8fd9\u4e5f\u662f\u6c83\u5c14\u739b\u7684\u6838\u5fc3\u4f18\u52bf\uff1a\u5206\u5de5\u660e\u786e\u3001\u4e13\u4eba\u4e13\u5c97\uff0c\u6709\u4e13\u4e1a\u7684\u4eba\u6765\u914d\u5408\u4f60\u6253\u8d62\u8fd9\u573a\u4ed7\u3002<\/strong>\u201d Merach\u603b\u76d1\u5b8b\u51ef\u5728\u4f1a\u4e0a\u8bf4\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"952\" class=\"wp-image-15530 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-5.jpeg\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-5.jpeg 1429w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-5-1024x682.jpeg 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-5-768x512.jpeg 768w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/p>\n<p>\u5bf9\u4e8e\u5df2\u5165\u9a7b\u7684\u5356\u5bb6\u4eec\uff0c\u4eca\u5e74\u7684\u65fa\u5b63\u673a\u9047\u4e0d\u6b62\u4e8e\u7f8e\u56fd\u7ad9\uff0c<strong>\u6c83\u5c14\u739b\u52a0\u62ff\u5927\u3001\u58a8\u897f\u54e5\u548c\u667a\u5229\u7ad9\u70b9\u6b63\u5728\u7206\u53d1\u5168\u65b0\u4e14\u5e7f\u9614\u7684\u84dd\u6d77\u5e02\u573a\u673a\u9047\u3002<\/strong><\/p>\n<p>\u5728\u52a0\u62ff\u5927\uff0c\u6c83\u5c14\u739b\u6709400\u591a\u5bb6\u95e8\u5e97\uff0c\u53bb\u5e74\u9ed1\u4e94\uff0c\u4e2d\u56fd\u5356\u5bb6\u5728\u52a0\u62ff\u5927\u5b9e\u73b0GMV70%\u7684\u540c\u6bd4\u589e\u957f<sup>3<\/sup>\uff1b\u800c\u5728\u58a8\u897f\u54e5\uff0c\u6c83\u5c14\u739b\u62e5\u67093000\u591a\u5bb6\u8fde\u9501\u5e97<sup>4<\/sup>\u3002<\/p>\n<p>\u4eca\u5e74\uff0c\u5404\u7ad9\u70b9\u4e5f\u91cd\u78c5\u5347\u7ea7\u5404\u9879\u65b0\u5356\u5bb6\u6fc0\u52b1\uff0c\u8fd9\u662f\u5356\u5bb6\u4eec\u5f00\u542f\u65b0\u5174\u5e02\u573a\u7684\u7edd\u4f73\u673a\u4f1a\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"953\" class=\"wp-image-15531 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-6.jpeg\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-6.jpeg 1430w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-6-1024x682.jpeg 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-6-768x512.jpeg 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p><strong>Part3 \u63a5\u4f4f\u65fa\u5b63\uff0c\u8ba9\u5e93\u5b58\u3001\u5c65\u7ea6\u4e0e\u5e7f\u544a\u5148\u8fdb\u5165\u72b6\u6001<\/strong><\/p>\n<p>\u65fa\u5b63\u5927\u4fc3\u5373\u5c06\u6765\u4e34\uff0c\u5356\u5bb6\u4eec\u8981\u60f3\u63a5\u4f4f\u5feb\u901f\u7206\u53d1\u7684\u6d41\u91cf\uff0c\u79bb\u4e0d\u5f00\u524d\u671f\u7684\u624e\u5b9e\u51c6\u5907\u3002\u63d0\u524d\u5907\u8d27\u5230\u4ed3\u3001\u5b8c\u5584\u5c65\u7ea6\u670d\u52a1\uff0c\u8ba9\u5546\u54c1\u6301\u7eed\u88ab\u987e\u5ba2\u770b\u89c1\uff0c\u90fd\u662f\u65fa\u5b63\u51c6\u5907\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n<p>\u6c83\u5c14\u739b\u4f9d\u6258\u5728\u96f6\u552e\u9886\u57df64\u5e74\u7684\u6df1\u539a\u79ef\u6dc0\uff0c<strong>\u6301\u7eed\u5347\u7ea7\u5e76\u5b8c\u5584\u57fa\u7840\u8bbe\u65bd\u670d\u52a1\u4e0e\u529f\u80fd\uff0c\u7528\u5168\u9762\u7684\u7269\u6d41\u3001\u5e7f\u544a\u7b49\u5de5\u5177\u652f\u6301\uff0c<\/strong>\u4e3a\u5356\u5bb6\u4eec\u6253\u8d62\u65fa\u5b63\u3001\u957f\u6548\u589e\u957f\u4fdd\u9a7e\u62a4\u822a\u3002<\/p>\n<p>\u6c83\u5c14\u739b\u7269\u6d41\u914d\u9001\u670d\u52a1\uff08WFS\uff09\u662f\u4e3a\u5356\u5bb6\u4eec\u91cf\u8eab\u6253\u9020\u7684\u5b98\u65b9\u4ed3\u914d\u65b9\u6848\uff0c\u8986\u76d6\u4ece\u5165\u4ed3\u3001\u4e0a\u67b6\u3001\u62e3\u9009\u3001\u914d\u9001\uff0c\u5230\u552e\u540e\u548c\u9000\u8fd0\u7684\u5168\u6d41\u7a0b\uff0c\u5b9e\u73b0\u4ece\u5165\u4ed3\u5230\u4ea4\u4ed8\u7684\u4e00\u7ad9\u5f0f\u6258\u7ba1\u3002<\/p>\n<p>WFS\u5177\u5907\u4e94\u5927\u6838\u5fc3\u4f18\u52bf\uff0c\u5305\u62ec\u76f4\u63a5\u4fdd\u62a4\u5e97\u94fa\u7269\u6d41\u7ee9\u6548\uff0c\u4e13\u5c5e\u672c\u5730\u5316\u56e2\u961f\u652f\u6301\uff0c\u65e0\u5e93\u5b58\u5bb9\u91cf\u9650\u5236\uff0c\u7ebf\u4e0b\u552e\u540e\u52a0\u6301\u548c\u5168\u94fe\u8def\u6570\u636e\u6d1e\u5bdf\u3002<strong>\u4f7f\u7528\u6c83\u5c14\u739b\u591a\u6e20\u9053\u89e3\u51b3\u65b9\u6848\uff08Multichannel Solutions\uff09\u5e73\u5747\u6210\u672c\u53ef\u6bd4\u7ade\u4e89\u5bf9\u624b\u4f4e\u7ea615%\u3002<\/strong><em><sup>5<\/sup><\/em><\/p>\n<p>Senior Vice President, Global Marketplace Fulfillment, Kyle Carlyle\u5728\u4f1a\u4e0a\u8868\u793a\uff1a\u201c\u6807\u6709\u6c83\u5c14\u739b\u914d\u9001\uff08Fulfilled by Walmart\uff09\u548c\u4e24\u65e5\u8fbe\uff082-day shipping\uff09\u6807\u7b7e\u7684\u5546\u54c1\uff0cGMV\u5e73\u5747\u589e\u957f50%\u3002\u4f7f\u7528ITS(Inventory Transfer Services)\u7684\u5356\u5bb6 Next-Day \u914d\u9001\u53ef\u7528\u6027\u63d0\u9ad8\u4e86\u7ea617%\uff0cGMV \u5e73\u5747\u589e\u957f15%\u3002\u6b64\u5916\uff0c<strong>\u6211\u4eec\u8fd8\u5c06\u514d\u9664 Peak \u4ed3\u50a8\u8d39\uff0c\u7b2c\u56db\u5b63\u5ea6\u671f\u95f4\uff0c\u6211\u4eec\u4ec5\u6536\u53d6\u6807\u51c6\u4ed3\u50a8\u8d39\uff0c\u786e\u4fdd\u5356\u5bb6\u4eec\u7684\u6210\u672c\u900f\u660e\u53ef\u9884\u6d4b\u3002<\/strong>\u201d<em>\u00a0<sup>6<\/sup><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"416\" class=\"wp-image-15532 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-7.png\" \/><\/p>\n<p>2021\u5e74\u5165\u9a7b\u7684\u5f97\u529b\u529e\u516c\u7528\u54c1\uff08Deli Office Supplies\uff09\uff0c\u5728\u52a0\u5165WFS\u540e\uff0c\u9500\u91cf\u6da8\u5e45\u8fdc\u8d8550%\uff0c\u5f97\u529b\u96c6\u56e2\u526f\u603b\u88c1\u5f90\u96c4\u8c6a\u66fe\u8bf4\uff1a\u201c\u628a\u4e13\u4e1a\u7684\u6e20\u9053\u4ea4\u7ed9\u4e13\u4e1a\u7684\u5e73\u53f0\uff0c\u54c1\u724c\u624d\u80fd\u4e13\u6ce8\u505a\u6700\u6781\u81f4\u7684\u4ea7\u54c1\u3002\u201d\u00a0<sup>7<\/sup><\/p>\n<p>\u540c\u6837\uff0c\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u6df1\u5733\u7684\u9ad8\u6027\u4ef7\u6bd4\u5065\u8eab\u54c1\u724cUpgo Fitness\uff0c\u5728\u4f7f\u7528WFS\u540e\u5176\u540c\u6bd4\u589e\u957f\u8d85160%\u3002<sup>8<\/sup><\/p>\n<p>\u6b64\u5916\uff0c<strong>\u6c83\u5c14\u739b\u5934\u7a0b\u670d\u52a1\uff08Walmart Imports\uff09\u5df2\u8986\u76d6\u4e9a\u6d323\u4e2a\u56fd\u5bb6\uff0c10\u4e2a\u6838\u5fc3\u542f\u8fd0\u6e2f\uff0c<\/strong>\u53ef\u627f\u8fd0\u666e\u8d27\u53ca\u7ecf\u6d77\u8fd0\u9274\u5b9a\u7684\u975e\u5371\u9669\u54c1\uff0c\u4e3a\u5356\u5bb6\u4eec\u51b2\u523a\u65fa\u5b63\u5e26\u6765\u4e86\u591a\u5143\u7684\u5934\u7a0b\u8de8\u5883\u7269\u6d41\u9009\u62e9\u3002<\/p>\n<p>WI\u5177\u6709\u56db\u5927\u6838\u5fc3\u4f18\u52bf\uff0c\u5305\u62ec\u9ad8\u6027\u4ef7\u6bd4\u3001\u65e0\u4efb\u4f55\u9644\u52a0\u9690\u85cf\u6210\u672c\uff1b\u8ba9\u5356\u5bb6\u7701\u5fc3\u7701\u529b\uff0c\u4e00\u7ad9\u5f0f\u5b8c\u6210\u5168\u6d41\u7a0b\u64cd\u4f5c\uff1b\u53ef\u9760\u6027\uff1a\u672c\u5730\u5316\u56e2\u961f\u63d0\u4f9b\u4e13\u4e1a\u652f\u6301\uff1b\u65f6\u6548\u6027\uff1a\u5177\u6709\u9ad8\u6548\u7684\u76ee\u7684\u6e2f\u63d0\u67dc\u4e0e\u5165\u4ed3\u4f53\u9a8c\uff0c\u786e\u4fdd\u8d27\u7269\u51c6\u65f6\u9001\u8fbe\u3002<strong>\u9009\u62e9WI\u5e73\u5747\u53ef\u8282\u770115%\u7684\u4f9b\u5e94\u94fe\u6210\u672c\uff0c\u6e2f\u5230\u95e8\u7684\u5e73\u5747\u65f6\u6548\u4ec523\u5929\u3002<\/strong><em><sup>9<\/sup><\/em><\/p>\n<p>\u5728\u4f1a\u4e0a\uff0cGroup Director, Global Inbound, Scott Humanek\u8868\u793a\uff1a\u201c\u5728\u4e2d\u56fd\uff0c\u6211\u4eec\u8986\u76d6\u4e86\u6cbf\u6d77\u6700\u5927\u76846\u4e2a\u6e2f\u53e3\uff0c\u63d0\u4f9b\u4ece\u5b81\u6ce2\u3001\u4e0a\u6d77\u3001\u53a6\u95e8\u548c\u76d0\u7530\u51fa\u53d1\u7684\u6574\u7bb1\uff08FCL\uff09\u548c\u62fc\u7bb1\uff08LCL\uff09\u670d\u52a1\u3002\u5feb\u8239\u6d77\u8fd0\uff08Priority Ocean\uff09\u6700\u5feb\u53ef\u4ee5\u5b8c\u621015\u5929\u5185\u6e2f\u5230\u95e8\u7684\u5e93\u5b58\u4ea4\u4ed8\u3002<strong>\u5373\u65e5\u8d77\u81f3\u660e1\u670831\u65e5\uff0c\u65b0\u5356\u5bb6\u5728\u6ce8\u518cWI\u540e\u768490\u5929\u5185\uff0c\u7b26\u5408\u6761\u4ef6\u7684\u524d3\u7b14\u9884\u8ba2\u53ef\u4eab\u53d710%\u6298\u6263\u4f18\u60e0\u3002<\/strong>\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"953\" class=\"wp-image-15533 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-8.jpeg\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-8.jpeg 1430w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-8-1024x682.jpeg 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-8-768x512.jpeg 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>\u9664\u4e86\u7269\u6d41\u5c65\u7ea6\u7684\u57fa\u7840\uff0c\u5728\u5e7f\u544a\u5de5\u5177\u4e0a\uff0c\u6c83\u5c14\u739b\u5168\u7403\u7535\u5546\u4e5f\u6301\u7eed\u5347\u7ea7\u65b0\u7684\u529f\u80fd\u4e0e\u4ea7\u54c1\uff0c\u5e2e\u52a9\u5546\u54c1\u89e6\u8fbe\u66f4\u591a\u6d88\u8d39\u8005\u3002<strong>\u636e\u7edf\u8ba1\uff0c\u4f7f\u7528\u6c83\u5c14\u739b\u5e7f\u544a\u7684\u5356\u5bb6\u5e73\u5747\u9500\u552e\u989d\u662f\u672a\u4f7f\u7528\u5356\u5bb6\u76847\u500d\uff0c\u5e73\u5747ROAS\u8fbe5\u500d\u3002<\/strong><sup>10<\/sup><\/p>\n<p>Head of Emerging and Marketplace Sales, Global Walmart Connect, Maggie Preketes\u8868\u793a\uff1a\u201c2025\u5e74\uff0c\u65b0\u5ba2\u8d2d\u4e70\u91cf\u5360\u54c1\u724c\u63a8\u5e7f\u5e7f\u544a\uff08Sponsored Brands\uff09\u8d2d\u4e70\u91cf\u7684\u4e00\u534a\uff0c\u5360\u89c6\u9891\u63a8\u5e7f\u5e7f\u544a\uff08Sponsored Videos\uff09\u8d2d\u4e70\u91cf\u7684\u4e94\u5206\u4e4b\u56db\uff0c<strong>\u6211\u4eec\u5c06\u89c6\u9891\u63a8\u5e7f\u5e7f\u544a\u7684\u6700\u4f4e\u51fa\u4ef7\u964d\u4f4e\u5230\u4e86$0.50\uff0c\u52a9\u529b\u5356\u5bb6\u4eec\u5728\u5927\u4fc3\u671f\u95f4\u83b7\u5f97\u66f4\u591a\u6d41\u91cf\u66dd\u5149\u3002<\/strong>\u201d<sup>11<\/sup><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"416\" class=\"wp-image-15534 aligncenter\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-15525-9.png\" \/><\/p>\n<p><strong>\u7ed3\u5c3e\uff1a<\/strong><\/p>\n<p>\u53bb\u5e74\u65fa\u5b63\uff0c<strong>\u6c83\u5c14\u739b\u7f8e\u56fd\u7ad9\u521b\u9ed1\u4e94\u5355\u65e5\u6210\u4ea4\u5386\u53f2\u65b0\u9ad8\uff0c<\/strong>\u52a0\u62ff\u5927\u3001\u58a8\u897f\u54e5\u7ad9\u70b9\u5747\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\uff1b\u6c83\u5c14\u739b\u5b98\u65b9\u4ed3\u50a8\u914d\u9001\u670d\u52a1\uff08WFS\uff09\u4e24\u65e5\u8fbe\u8ba2\u5355\u540c\u6bd4\u589e\u957f80%\uff0c\u6b21\u65e5\u8fbe\u8ba2\u5355\u91cf\u66f4\u662f\u6fc0\u589e250%\u3002<sup>12<\/sup><\/p>\n<p>\u4eca\u5e74\uff0c\u4e2d\u56fd11\u4e2a\u672c\u5730\u56e2\u961f\u5df2\u5168\u9762\u8fdb\u5165\u65fa\u5b63\u51c6\u5907\uff0c\u201c\u5343\u91cc\u739b\u62db\u5546\u8ba1\u5212\u201d\u91cd\u78c5\u5f00\u542f\uff0cWI\u548cWFS\u8986\u76d6\u8303\u56f4\u6301\u7eed\u6269\u5145\uff0c\u5e7f\u544a\u5de5\u5177\u8fdb\u4e00\u6b65\u5347\u7ea7\uff0c\u65b0\u5356\u5bb6\u548c\u65b0\u5174\u5e02\u573a\u6fc0\u52b1\u7a97\u53e3\u6b63\u5728\u5c55\u9732\u3002<\/p>\n<p>\u73b0\u5728\u65e0\u7591\u662f\u52a0\u5165\u6c83\u5c14\u739b\u5168\u7403\u7535\u5546\u7684\u6700\u4f73\u65f6\u673a\uff01<em>\u5373\u523b\u5165\u9a7b\uff1a<\/em><a href=\"https:\/\/leadsform.walmartmarketplace.cn\/mp-leads-h5\/mt0wvi3l\">https:\/\/leadsform.walmartmarketplace.cn\/mp-leads-h5\/mt0wvi3l<\/a><\/p>\n<p>\u65fa\u5b63\u5012\u8ba1\u65f6\u5df2\u7ecf\u5f00\u59cb\u3002\u4ee5\u5168\u6e20\u9053\u9886\u822a\uff0c\u7528\u9ad8\u8d28\u91cf\u7acb\u4fe1\uff0c\u5373\u523b\u884c\u52a8\uff0c\u4e0e\u6c83\u5c14\u739b\u4e00\u8d77\u628a\u63e1\u4eca\u5e74\u7684\u589e\u957f\u7a97\u53e3\uff01<\/p>\n<p><strong><em>* Data Resource\uff1a<\/em><\/strong><\/p>\n<ol>\n<li><em>Walmart FY27 Q1 earning release. <\/em><\/li>\n<li><em>3\u30014\u30015\u30016\u3001Walmart First Party Data<\/em><\/li>\n<\/ol>\n<p><em>7\u30018\u3001\u6570\u636e\u6e90\u4e8e\u5356\u5bb6<\/em><\/p>\n<p><em>9\u300110\u300111\u300112\u3001Walmart First Party Data<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u65fa\u5b63\u5927\u4fc3\u5373\u5c06\u6765\u4e34\u4e4b\u9645\uff0c8\u670813\u65e5\uff0c\u6c83\u5c14\u739b\u5168\u7403\u7535\u5546\u65fa\u5b63\u5cf0\u4f1a\u5728\u6df1\u5733\u5706\u6ee1\u843d\u5e55\uff01\u56f4\u7ed5\u201c\u5168\u6e20\u9053\u9886\u822a\uff0c\u9ad8\u8d28\u91cf\u7acb\u4fe1\u201d\uff0c\u6c83\u5c14 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[809],"tags":[],"class_list":["post-15525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-809"],"_links":{"self":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/15525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/comments?post=15525"}],"version-history":[{"count":0,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/15525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media\/15526"}],"wp:attachment":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media?parent=15525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/categories?post=15525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/tags?post=15525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}