{"id":14839,"date":"2026-07-10T02:55:01","date_gmt":"2026-07-10T02:55:01","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=14839"},"modified":"2026-07-10T02:55:01","modified_gmt":"2026-07-10T02:55:01","slug":"%e5%85%a8%e7%90%83%e5%86%85%e5%ae%b9%e6%b6%88%e8%b4%b9%e5%b8%82%e5%9c%ba%e6%8c%81%e7%bb%ad%e6%89%a9%e5%a4%a7%ef%bc%8c%e7%9f%ad%e5%89%a7%e5%87%ba%e6%b5%b7%e8%bf%8e%e6%9d%a5%e5%a2%9e%e9%95%bf%e6%96%b0","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/14839\/","title":{"rendered":"\u5168\u7403\u5185\u5bb9\u6d88\u8d39\u5e02\u573a\u6301\u7eed\u6269\u5927\uff0c\u77ed\u5267\u51fa\u6d77\u8fce\u6765\u589e\u957f\u65b0\u673a\u9047"},"content":{"rendered":"

AI \u6280\u672f\u7684\u6301\u7eed\u53d1\u5c55\u6b63\u5728\u4e3a2026\u5e74\u7684\u77ed\u5267\u51fa\u6d77\u5e26\u6765\u65b0\u7684\u884c\u4e1a\u547d\u9898\u3002\u4e00\u65b9\u9762\uff0cAI \u6280\u672f\u6b63\u5728\u63a8\u52a8\u77ed\u5267\u7684\u89c6\u9891\u5236\u4f5c\u3001\u9898\u6750\u6d4b\u8bd5\u548c\u672c\u5730\u5316\u6539\u7f16\u7b49\u73af\u8282\u63d0\u6548\uff0c\u8ba9\u77ed\u5267\u5e02\u573a\u6574\u4f53\u5728\u5185\u5bb9\u6570\u91cf\u548c\u9898\u6750\u4e30\u5bcc\u5ea6\u4e0a\u8fdb\u4e00\u6b65\u63d0\u5347\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u5145\u8db3\u7684\u5185\u5bb9\u4f9b\u7ed9\u80cc\u540e\uff0c \u5982\u4f55\u5728\u5168\u7403\u5e02\u573a\u5408\u7406\u5e03\u5c40\uff0c\u8ba9\u4f18\u8d28\u77ed\u5267\u627e\u5230\u5174\u8da3\u53d7\u4f17\uff0c\u540c\u65f6\u62d3\u5c55\u5185\u5bb9\u7684\u53d8\u73b0\u80fd\u529b\uff0c\u6b63\u5728\u6210\u4e3a\u51fa\u6d77\u5382\u5546\u4e0b\u4e00\u9636\u6bb5\u96c6\u4f53\u9762\u4e34\u5e76\u6025\u9700\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n

TikTok \u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u65e2\u662f\u5168\u7403\u77ed\u5267\u5185\u5bb9\u7684\u91cd\u8981\u627f\u8f7d\u6e20\u9053\u548c\u7ecf\u8425\u5e73\u53f0\uff0c\u4e5f\u662f\u4f17\u591a\u77ed\u5267\u5382\u5546\u51fa\u6d77\u7684\u4f18\u5148\u9009\u62e9\u3002\u57fa\u4e8e\u5e73\u53f0\u5185\u77ed\u5267\u6d88\u8d39\u4eba\u7fa4\u548c\u8f6c\u5316\u573a\u666f\u7684\u6301\u7eed\u53d1\u5c55\uff0c2026\u5e747\u67089\u65e5\uff0cTikTok for Business \u4e3e\u529e\u7b2c\u4e09\u5c4a\u77ed\u5267\u51fa\u6d77\u5927\u4f1a\uff0c\u56f4\u7ed5\u884c\u4e1a\u8d8b\u52bf\u3001TikTok \u77ed\u5267\u751f\u6001\u5efa\u8bbe\u3001\u4ea7\u54c1\u80fd\u529b\u4e0e\u7ecf\u8425\u7b56\u7565\u7b49\u65b9\u5411\uff0c\u53d1\u5e03\u9762\u5411\u77ed\u5267\u884c\u4e1a\u51fa\u6d77\u7ecf\u8425\u7684\u65b0\u6d1e\u5bdf\u4e0e\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

\"\u56fe1\"<\/p>\n

<\/h3>\n

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2026\u5e74\uff0c\u6d77\u5916\u6587\u5a31\u5e02\u573a\u89c4\u6a21\u540c\u6bd4\u589e\u957f32%\uff0c\u5a31\u4e50\u7528\u6237\u89c4\u6a21\u6269\u592713.5%\uff0c\u6574\u4f53\u5185\u5bb9\u6d88\u8d39\u5e02\u573a\u7ee7\u7eed\u4fdd\u6301\u589e\u957f\u3002\u540c\u65f6\uff0c\u6d77\u5916\u77ed\u5267\u751f\u610f\u89c4\u6a21\u540c\u6bd4\u589e\u957f83%\uff0c\u7528\u6237\u6570\u91cf\u5bf9\u6bd425\u5e74\u521d\u5b9e\u73b0\u7ffb\u500d\uff0c\u8fbe4\u4ebf+\u91cf\u7ea7\uff0c\u77ed\u5267\u5e02\u573a\u672c\u8eab\u4e5f\u5728\u6301\u7eed\u6269\u5f20\u3002<\/p>\n

\u540c\u65f6\uff0cTikTok \u4e5f\u5728\u9010\u6e10\u6210\u4e3a\u5168\u7403\u77ed\u5267\u5185\u5bb9\u4e0e\u7528\u6237\u7684\u6838\u5fc3\u805a\u96c6\u5730\u4e4b\u4e00\uff0c\u5e73\u53f0\u4f18\u8d28\u77ed\u5267\u5185\u5bb9\u6570\u91cf\u8fc5\u901f\u6500\u5347\u3002 \u540c\u65f6\uff0c\u5e73\u53f0\u7684\u77ed\u5267\u6df1\u5ea6\u6d88\u8d39\u7528\u6237\u6570\u6301\u7eed\u589e\u52a0\u3002<\/p>\n

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\u62c9\u7f8e\u5e02\u573a\u91cd\u5ea6\u6d88\u8d39\u7528\u6237\u5360\u6bd4\u8f83\u9ad8\uff0c25-35\u5c81\u7528\u6237\u5360\u6bd432%\uff0c\u589e\u901f\u76f8\u5bf9\u8f83\u5feb\uff0c\u751c\u5ba0\u3001\u590d\u4ec7\u7b49\u7ecf\u5178\u5973\u9891\u9898\u6750\u5728\u8fd9\u4e00\u5730\u533a\u8868\u73b0\u51fa\u7a33\u5b9a\u5438\u5f15\u529b\uff1b\u5728\u5317\u7f8e\u5e02\u573a\u4e2d\uff0c35+\u7528\u6237\u5360\u6bd4\u8d8550%\uff0c\u5e76\u5bf9\u60ac\u7591\u3001\u90fd\u5e02\u3001\u5947\u5e7b\u7b49\u9898\u6750\u66f4\u4e3a\u504f\u597d\uff1b\u4e1c\u5357\u4e9a\u5e02\u573a\u5219\u96c6\u4e2d\u4e8e\u5e74\u8f7b\u7528\u6237\uff0c\u77ed\u5267\u6d88\u8d39\u9891\u7387\u76f8\u5bf9\u7a81\u51fa\uff0c\u5bf9\u9006\u88ad\u3001\u7a7f\u8d8a\u7b49\u9898\u6750\u5c55\u73b0\u51fa\u66f4\u9ad8\u7684\u5174\u8da3\u3002<\/p>\n

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\u5185\u5bb9\u5f62\u6001\u7684\u53d8\u5316\uff0c\u8ba9\u8fd9\u79cd\u5224\u65ad\u6709\u4e86\u66f4\u591a\u7684\u6d4b\u8bd5\u548c\u8c03\u6574\u7a7a\u95f4\u3002\u968f\u7740 AI \u76f8\u5173\u751f\u4ea7\u80fd\u529b\u7684\u63d0\u5347\uff0c\u5982\u4eca\uff0c\u77ed\u5267\u5728\u9898\u6750\u6d4b\u8bd5\u3001\u753b\u9762\u8868\u73b0\u3001\u672c\u5730\u5316\u6539\u7f16\u3001\u591a\u8bed\u79cd\u9002\u914d\u7b49\u65b9\u9762\u6709\u4e86\u66f4\u9ad8\u6548\u7387\uff1b\u540c\u65f6\uff0cAI \u5267\u3001\u6f2b\u5267\u7b49\u65b0\u5185\u5bb9\u5f62\u6001\uff0c\u4e5f\u5728\u4e3a\u77ed\u5267\u5e02\u573a\u62d3\u5c55\u65b0\u7684\u5174\u8da3\u4eba\u7fa4\u3002\u56e0\u6b64\uff0c2026\u5e74\u77ed\u5267\u51fa\u6d77\u7684\u4f9b\u7ed9\u4fa7\u53d8\u5316\uff0c\u4e0d\u53ea\u662f\u77ed\u5267\u7684\u6570\u91cf\u53d8\u591a\uff0c\u8fd8\u6709\u5185\u5bb9\u7c7b\u578b\u3001\u5236\u4f5c\u65b9\u5f0f\u548c\u672c\u571f\u5316\u6548\u7387\u7684\u6539\u53d8\u3002<\/p>\n

\"\u56fe2\"<\/h3>\n

\u8fd9\u4e5f\u610f\u5473\u7740\uff0c2026\u5e74\u7684\u77ed\u5267\u51fa\u6d77\u5e76\u4e0d\u662f\u7b80\u5355\u5730\u201c\u5e02\u573a\u53d8\u5927\u3001\u5267\u76ee\u53d8\u591a\u201d\uff0c\u800c\u662f\u8fdb\u5165\u4e86\u66f4\u8003\u9a8c\u5185\u5bb9\u548c\u5e02\u573a\u7814\u5224\u80fd\u529b\u7684\u65b0\u9636\u6bb5\u3002\u8d8a\u80fd\u66f4\u65e9\u770b\u61c2\u4e0d\u540c\u5e02\u573a\u7684\u4eba\u7fa4\u7ed3\u6784\u3001\u9898\u6750\u504f\u597d\uff0c\u5e76\u501f\u52a9\u66f4\u9ad8\u6548\u7684\u5236\u4f5c\u3001\u672c\u5730\u5316\u548c\u6d4b\u8bd5\u80fd\u529b\uff0c\u8ba9\u5185\u5bb9\u8d34\u8fd1\u5f53\u5730\u7528\u6237\u7684\u5382\u5546\uff0c\u8d8a\u80fd\u5728\u65b0\u4e00\u8f6e\u589e\u957f\u89d2\u9010\u4e2d\u5360\u636e\u4e3b\u52a8\u3002<\/p>\n

 <\/p>\n

APP \u7ecf\u8425\u4e0e TikTok \u7ad9\u5185\u94fe\u8def\u5e76\u884c\uff0c\u62d3\u5c55\u77ed\u5267\u589e\u957f\u8def\u5f84<\/strong><\/p>\n

\u5728\u5e02\u573a\u9700\u6c42\u589e\u957f\u4e0e\u5185\u5bb9\u751f\u4ea7\u6548\u7387\u63d0\u901f\u5e76\u884c\u7684\u80cc\u666f\u4e0b\uff0c\u9664\u4e86\u5185\u5bb9\u4e4b\u5916\uff0c\u77ed\u5267\u51fa\u6d77\u9700\u8981\u89e3\u51b3\u7684\u6838\u5fc3\u8bfe\u9898\u662f\uff1a\u7528\u6237\u4ece\u54ea\u91cc\u6765\uff1f\u5185\u5bb9\u5728\u54ea\u91cc\u6295\u653e\uff1f\u6295\u653e\u5206\u53d1\u6548\u7387\u5982\u4f55\u63d0\u5347\uff1f\u4e0d\u540c\u4e1a\u52a1\u57fa\u7840\u4e0b\u53c8\u8be5\u5982\u4f55\u9009\u62e9\u751f\u610f\u7ecf\u8425\u6a21\u5f0f\u7b49\u3002\u56f4\u7ed5\u8fd9\u4e9b\u6838\u5fc3\u8bc9\u6c42\uff0cTikTok for Business \u57fa\u4e8e TikTok \u77ed\u5267\u751f\u6001\uff0c\u5728\u5e38\u6001\u5316\u7684 APP \u7ecf\u8425\u6a21\u5f0f\u57fa\u7840\u4e0a\uff0c\u63a8\u51fa\u7ad9\u5185\u7ecf\u8425\u65b9\u5f0f\uff0c\u5f62\u6210\u300c\u5f00\u73af\u300d\u4e0e\u300c\u7ad9\u5185\u5e76\u884c\u300d\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u80fd\u529b\uff0c\u4e3a\u77ed\u5267\u51fa\u6d77\u7684\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u66f4\u7075\u6d3b\u7684\u589e\u957f\u9009\u62e9\u3002<\/p>\n

\u91cd\u70b9\u7ecf\u8425\u81ea\u6709 App\u3001Web \u7b49\u5916\u90e8\u8f7d\u4f53\u7684\u51fa\u6d77\u5382\u5546\uff0cTikTok \u5c06\u4e4b\u5b9a\u4e49\u4e3a\u5e73\u53f0\u7aef\u5185\u6295\u653e\u62d3\u5ba2+\u7ad9\u5916\u8f7d\u4f53\u627f\u63a5\u7684\u300c\u5f00\u73af\u300d\u7ecf\u8425\u6a21\u5f0f\u3002\u8fd9\u7c7b\u5382\u5546\u901a\u5e38\u5177\u5907\u4e00\u5b9a\u7684\u8f6c\u5316\u627f\u63a5\u80fd\u529b\u57fa\u7840\uff0c\u5728\u4e0e TikTok for Business \u7684\u5408\u4f5c\u4e2d\uff0c\u8fd9\u7c7b\u5382\u5546\u7684\u6838\u5fc3\u8bc9\u6c42\u662f\u63d0\u5347\u6295\u653e\u7684\u8dd1\u91cf\u80fd\u529b\u3001\u6295\u653e\u6548\u7387\u548c\u56de\u62a5\u7a33\u5b9a\u6027\u3002\u57fa\u4e8e\u6b64\uff0cTikTok for Business \u4ece\u4eba\u5267\u5339\u914d\u3001\u81ea\u52a8\u5316\u6295\u653e\u3001\u6570\u636e\u4f18\u5316\u7b49\u65b9\u5411\uff0c\u5e2e\u52a9\u7ecf\u8425\u65b9\u4f18\u5316\u7ecf\u8425\u6548\u7387\u3002<\/p>\n

\u9488\u5bf9\u201c\u4eba\u5267\u5339\u914d\u201d\u7684\u9700\u6c42\uff0cTikTok for Business \u76ee\u524d\u80fd\u591f\u901a\u8fc7\u5267\u96c6\u7ef4\u5ea6\u7684\u8d44\u4ea7\u6c89\u6dc0\u3001\u7ed1\u5b9a\u6295\u653e\u548c\u4fe1\u53f7\u590d\u7528\uff0c\u66f4\u597d\u5730\u8bc6\u522b\u5267\u76ee\u5185\u5bb9\u4e0e\u76ee\u6807\u4eba\u7fa4\u4e4b\u95f4\u7684\u5339\u914d\u5173\u7cfb\uff0c\u670d\u52a1\u65b0\u5267\u5927\u63a8\u3001\u4eba\u7fa4\u7834\u5708\u7b49\u9700\u6c42\u7684\u6548\u679c\u63d0\u5347\u3002<\/p>\n

Smart + tROAS \u5219\u91cd\u70b9\u56de\u5e94\u51fa\u6d77\u7ecf\u8425\u65b9\u5bf9\u89c4\u6a21\u5316\u6295\u653e\u548c\u7a33\u5b9a\u56de\u62a5\u7684\u9700\u6c42\u3002\u901a\u8fc7\u76ee\u6807 tROAS \u8bbe\u5b9a\u3001\u81ea\u52a8\u5316\u4eba\u7fa4\u63a2\u7d22\u548c\u51fa\u4ef7\u4f18\u5316\uff0cSmart + tROAS \u53ef\u4ee5\u5e2e\u52a9\u7ecf\u8425\u65b9\u51cf\u5c11\u4eba\u5de5\u8c03\u63a7\u6210\u672c\uff0c\u5728\u66f4\u660e\u786e\u7684\u56de\u62a5\u76ee\u6807\u4e0b\u63d0\u5347\u6295\u653e\u6548\u7387\u3002<\/p>\n

\u4e0e\u524d\u8ff0\u4ee5\u72ec\u7acb APP \u7ecf\u8425\u4f5c\u4e3a\u5185\u5bb9\u4e0e\u7528\u6237\u627f\u8f7d\u7684\u6a21\u5f0f\u76f8\u5bf9\u5e94\uff0c\u652f\u6301\u5728 TikTok \u7aef\u5185\u76f4\u63a5\u8fdb\u884c\u77ed\u5267\u64ad\u653e\u3001\u4ed8\u8d39\u7684\u7ad9\u5185\u94fe\u8def\uff0c\u4e3a\u77ed\u5267\u51fa\u6d77\u5382\u5546\u63d0\u4f9b\u4e86\u53e6\u4e00\u79cd\u7ecf\u8425\u9009\u62e9\u3002<\/p>\n

\u901a\u8fc7 TikTok Mini Dramas\u3001\u7aef\u539f\u751f\u7b49\u7ad9\u5185\u7684\u77ed\u5267\u5267\u96c6\u8f7d\u4f53\uff0c\u7528\u6237\u65e0\u9700\u8df3\u8f6c\u6216\u4e0b\u8f7d\u7ad9\u5916\u72ec\u7acb App\uff0c\u5373\u53ef\u5b8c\u6210\u4ece\u5185\u5bb9\u89e6\u8fbe\u5230\u6d88\u8d39\u7684\u5168\u6d41\u7a0b\uff0c\u51cf\u5c11\u7528\u6237\u6d41\u5931\uff1b\u5e76\u80fd\u591f\u89e6\u8fbe\u5230\u4e0e\u5f00\u73af\u94fe\u8def\u91cd\u5408\u5ea6\u6781\u4f4e\u7684\u5dee\u5f02\u5316\u5ba2\u7fa4\uff0c\u52a9\u529b\u77ed\u5267\u51fa\u6d77\u5382\u5546\u62d3\u5c55\u751f\u610f\u8fb9\u754c\uff1b<\/p>\n

\u6b64\u5916\uff0c\u7ad9\u5185\u94fe\u8def\u5168\u9762\u6574\u5408 TikTok \u5e7f\u544a\u6d41\u91cf\u4e0e\u81ea\u7136\u6d41\u91cf\uff0c\u8ba9\u77ed\u5267\u51fa\u6d77\u7684\u7ecf\u8425\u95e8\u69db\u66f4\u4f4e\uff0c\u6536\u76ca\u8282\u594f\u66f4\u5feb\u3002\u5bf9\u4e8e\u6709\u5185\u5bb9\u4f46\u7f3a\u5c11\u6210\u719f\u8f7d\u4f53\u7684\u51fa\u6d77\u5382\u5546\u6765\u8bf4\uff0c\u7ad9\u5185\u94fe\u8def\u80fd\u591f\u63d0\u4f9b\u4e00\u79cd\u66f4\u8f7b\u91cf\u7684\u51fa\u6d77\u4e1a\u52a1\u63a2\u7d22\u65b9\u5f0f\uff0c\u800c\u5bf9\u4e8e\u5df2\u6709\u5916\u90e8\u8f7d\u4f53\u7684\u5382\u5546\u800c\u8a00\uff0c\u7ad9\u5185\u94fe\u8def\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u79cd\u589e\u91cf\u573a\u666f\uff0c\u5b9e\u73b0\u66f4\u9ad8\u6548\u7684\u5168\u7403\u77ed\u5267\u4eba\u7fa4\u7834\u5708\u3002<\/p>\n

\u56f4\u7ed5\u7ad9\u5185\u77ed\u5267\u7ecf\u8425\uff0cTikTok for Business \u8fd8\u5728\u5b8c\u5584\u66f4\u591a\u7684\u8fd0\u8425\u5de5\u5177\u548c\u9488\u5bf9\u5267\u96c6\u7684\u672c\u5730\u5316\u652f\u6301\u80fd\u529b\u3002\u699c\u5355\u3001\u641c\u7d22\u8d44\u6e90\u4f4d\u3001\u9884\u7ea6\u80fd\u529b\u7b49\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u65b0\u5267\u548c\u70ed\u5267\u83b7\u5f97\u66f4\u591a\u66dd\u5149\u4e0e\u7528\u6237\u79ef\u7d2f\uff1b\u591a\u8bed\u79cd\u5b57\u5e55\u7ffb\u8bd1\u7b49\u80fd\u529b\uff0c\u5219\u8fdb\u4e00\u6b65\u964d\u4f4e\u5185\u5bb9\u8fdb\u5165\u4e0d\u540c\u5e02\u573a\u7684\u672c\u5730\u5316\u95e8\u69db\u3002\u7531\u6b64\uff0c\u77ed\u5267\u51fa\u6d77\u7ecf\u8425\u65b9\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u5185\u5bb9\u8d44\u4ea7\u4e0e\u4e1a\u52a1\u57fa\u7840\uff0c\u5728\u5f00\u73af\u6295\u653e\u4e0e\u7ad9\u5185\u94fe\u8def\u4e4b\u95f4\u5f62\u6210\u66f4\u7075\u6d3b\u7684\u7ecf\u8425\u7ec4\u5408\u3002<\/p>\n

\"\u56fe3\"<\/p>\n

<\/h3>\n

IAP \u4e0e IAA \u7efc\u5408\u53d8\u73b0\uff0c\u63a2\u7d22\u77ed\u5267\u51fa\u6d77\u7684\u66f4\u591a\u8f6c\u5316\u601d\u8def<\/h3>\n

\u5b8c\u5584\u53d8\u73b0\u80fd\u529b\uff0c\u662f\u8dd1\u901a\u77ed\u5267\u51fa\u6d77\u751f\u610f\u7684\u91cd\u8981\u4e00\u73af\u3002\u5f53\u524d\uff0c\u77ed\u5267\u51fa\u6d77\u5e02\u573a\u4e3b\u8981\u4ee5 IAP\uff08\u7528\u6237\u4ed8\u8d39\uff09\u548c IAA\uff08\u5e7f\u544a\u53d8\u73b0\uff09\u4e24\u79cd\u6a21\u5f0f\u4e3a\u4e3b\u3002\u57fa\u4e8e\u4e24\u79cd\u5dee\u5f02\u5316\u53d8\u73b0\u601d\u8def\uff0cTikTok for Business \u63a8\u51fa\u4e86\u5bf9\u5e94\u7684\u4ea7\u54c1\u4e0e\u670d\u52a1\u80fd\u529b\uff0c\u4e3a\u77ed\u5267\u51fa\u6d77\u5382\u5546\u63d0\u4f9b\u591a\u7ef4\u5ea6\u7684\u53d8\u73b0\u652f\u6301\u3002<\/p>\n

IAP \u6a21\u5f0f\uff1aTikTok for Business \u7684\u652f\u6301\u91cd\u70b9\u653e\u5728\u4e86\u4ed8\u8d39\u94fe\u8def\u548c\u8f6c\u5316\u6548\u7387\u4e0a\u3002\u5bf9\u4e8e\u7ad9\u5185\u77ed\u5267\u7ecf\u8425\uff0c\u5e73\u53f0\u652f\u6301\u5185\u5bb9\u65b9\u5728 TikTok \u5185\u63a2\u7d22\u4ed8\u8d39\u89c2\u770b\u3001\u5267\u96c6\u89e3\u9501\u7b49\u8f6c\u5316\u573a\u666f\uff0c\u5e76\u7ed3\u5408\u6298\u6263\u3001\u94fe\u8def\u4f18\u5316\u7b49\u8fd0\u8425\u80fd\u529b\uff0c\u63d0\u5347\u6838\u5fc3\u4ed8\u8d39\u7528\u6237\u7684\u7559\u5b58\u548c\u957f\u671f\u4ef7\u503c\u3002\u5bf9\u4e8e\u5f00\u73af\u94fe\u8def\u7ecf\u8425\u4e2d\u4ee5 IAP \u4e3a\u4e3b\u8981\u6536\u5165\u6765\u6e90\u7684\u77ed\u5267\uff0cSmart + tROAS \u7b49\u81ea\u52a8\u5316\u6295\u653e\u80fd\u529b\u53ef\u4ee5\u56f4\u7ed5\u76ee\u6807 ROAS\uff0c\u4f18\u5316\u4ed8\u8d39\u4eba\u7fa4\u83b7\u53d6\u548c\u8f6c\u5316\u56de\u6536\uff0c\u4e3a\u7ad9\u5916\u8f7d\u4f53\u7684\u8f6c\u5316\u63d0\u6548\u3002<\/p>\n

IAA \u6a21\u5f0f\uff1a\u5219\u4e3b\u8981\u670d\u52a1\u4e8e\u77ed\u5267\u5382\u5546\u7684\u5e7f\u544a\u6536\u76ca\u63d0\u5347\u9700\u6c42\u3002\u6bd4\u5982\uff0c\u57fa\u4e8e TikTok Mini Dramas\uff0cIAA \u6a21\u5f0f\u4e0d\u4ec5\u80fd\u591f\u7ed3\u5408 tROAS \u6301\u7eed\u4f18\u5316\u51fa\u4ef7\uff0c\u63d0\u5347\u6295\u653e\u6548\u679c\uff0c\u8fd8\u80fd\u591f\u901a\u8fc7\u5bf9\u5e7f\u544a\u6837\u5f0f\u3001\u5e7f\u544a\u65f6\u673a\u3001\u9891\u6b21\u7b49\u7684\u4f18\u5316\u8c03\u6574\uff0c\u7efc\u5408\u63d0\u5347\u5e7f\u544a\u70b9\u51fb\u7387\uff1b\u5728\u7aef\u539f\u751f\u573a\u666f\u5185\uff0cIAA \u6a21\u5f0f\u540c\u6837\u53ef\u4ee5\u901a\u8fc7\u5b9a\u5411\u589e\u52a0\u5e7f\u544a\u64ad\u653e\u91cf\u3001\u8c03\u6574\u5e7f\u544a\u5c55\u73b0\u6548\u679c\u3001\u63a5\u5165\u54c1\u724c\u7ade\u4ef7\u5e7f\u544a\u7b49\u65b9\u5f0f\uff0c\u6269\u5927\u77ed\u5267\u5267\u96c6\u7684\u5185\u5bb9\u6536\u76ca\u3002TikTok for Business \u652f\u6301\u5408\u4f5c\u4f19\u4f34\u6839\u636e\u5267\u96c6\u6295\u653e\u72b6\u6001\u3001\u5ba3\u53d1\u5468\u671f\u7b49\uff0c\u72ec\u7acb\u6216\u7ed3\u5408\u4f7f\u7528 IAP \u548c IAA\uff0c\u6700\u5927\u5316\u53d8\u73b0\u6548\u7387\u3002<\/p>\n

\u5bf9\u77ed\u5267\u51fa\u6d77\u751f\u610f\u800c\u8a00\uff0c\u65b0\u7684\u589e\u957f\u673a\u4f1a\u6b63\u5728\u53d8\u5f97\u66f4\u52a0\u591a\u5143\uff0c\u4e5f\u66f4\u52a0\u7cbe\u7ec6\u5316\u3002\u5f53\u524d\uff0c\u5b9e\u73b0\u589e\u957f\u9700\u8981\u7684\u4e0d\u518d\u662f\u5355\u4e00\u7684\u6295\u653e\u6216\u53d8\u73b0\u5de5\u5177\uff0c\u800c\u662f\u80fd\u591f\u6839\u636e\u81ea\u8eab\u5185\u5bb9\u8d44\u4ea7\u3001\u8f7d\u4f53\u57fa\u7840\u548c\u6536\u5165\u76ee\u6807\u7075\u6d3b\u7ec4\u5408\u7684\u7ecf\u8425\u80fd\u529b\u3002<\/p>\n

TikTok for Business \u5c06\u6301\u7eed\u56f4\u7ed5\u884c\u4e1a\u53d1\u5c55\u7684\u5b9e\u9645\u9700\u6c42\uff0c\u4e0d\u65ad\u5b8c\u5584\u5e73\u53f0\u4ea7\u54c1\u4e0e\u670d\u52a1\u80fd\u529b\uff0c\u5e2e\u52a9\u4e0d\u540c\u7c7b\u578b\u7684\u77ed\u5267\u51fa\u6d77\u5382\u5546\u627e\u5230\u66f4\u9002\u5408\u7684\u589e\u957f\u8def\u5f84\u3002\u5728\u672a\u6765\uff0c\u4e0e\u66f4\u591a\u5408\u4f5c\u4f19\u4f34\u4e00\u8d77\uff0c\u5728 TikTok \u751f\u6001\u4e2d\u6301\u7eed\u6c89\u6dc0\u66f4\u4e30\u5bcc\u7684\u77ed\u5267\u5185\u5bb9\u3001\u7528\u6237\u548c\u53d8\u73b0\u573a\u666f\uff0c\u63a2\u7d22\u77ed\u5267\u51fa\u6d77\u7684\u957f\u671f\u589e\u957f\u7a7a\u95f4\u3002<\/p>","protected":false},"excerpt":{"rendered":"

AI \u6280\u672f\u7684\u6301\u7eed\u53d1\u5c55\u6b63\u5728\u4e3a2026\u5e74\u7684\u77ed\u5267\u51fa\u6d77\u5e26\u6765\u65b0\u7684\u884c\u4e1a\u547d\u9898\u3002\u4e00\u65b9\u9762\uff0cAI \u6280\u672f\u6b63\u5728\u63a8\u52a8\u77ed\u5267\u7684\u89c6\u9891\u5236\u4f5c\u3001\u9898\u6750 […]<\/p>\n","protected":false},"author":1,"featured_media":5825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397],"tags":[],"class_list":["post-14839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-397"],"_links":{"self":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/14839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/comments?post=14839"}],"version-history":[{"count":0,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/14839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media\/5825"}],"wp:attachment":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media?parent=14839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/categories?post=14839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/tags?post=14839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}