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\u53e6\u4e00\u4f4d\u7ba1\u7406\u5b66\u5927\u5e08\u3001\u88ab\u8a89\u4e3a “\u7ade\u4e89\u6218\u7565\u4e4b\u7236” \u7684\u8fc8\u514b\u5c14\u30fb\u6ce2\u7279\uff08Michael Porter\uff09\u6559\u6388\u4e5f\u66fe\u4e8e 1983 \u5e74\u521b\u7acb\u4e86\u6469\u7acb\u7279\u96c6\u56e2\uff08Monitor Group\uff09\uff0c\u8fd9\u5bb6\u516c\u53f8\u4e00\u5ea6\u8dfb\u8eab\u5168\u7403\u4e94\u5927\u6218\u7565\u54a8\u8be2\u516c\u53f8\u4e4b\u5217\uff0c\u4f46\u6700\u7ec8\u5728 2012 \u5e74\u56e0\u8d44\u4e0d\u62b5\u503a\u7533\u8bf7\u7834\u4ea7\u4fdd\u62a4\uff0c\u540e\u88ab\u5fb7\u52e4\u6536\u8d2d\u3002\u4e0d\u5c11\u4eba\u56e0\u6b64\u8c03\u4f83\u4ed6\uff1a\u8eab\u4e3a\u6218\u7565\u5927\u5e08\u5374\u6551\u4e0d\u4e86\u81ea\u5df1\u7684\u516c\u53f8\u3002\u90a3\u4e48\u60a8\u5982\u4f55\u770b\u5f85\u6ce2\u7279\u6559\u6388\u7684\u516c\u53f8\u5931\u8d25\u8fd9\u4e00\u4e8b\u4ef6\uff1f\u60a8\u8ba4\u4e3a\u5176\u6700\u7ec8\u8d70\u5411\u7834\u4ea7\u7684\u6838\u5fc3\u539f\u56e0\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n

\u897f\u8499\uff1a\u8fc8\u514b\u5c14\u30fb\u6ce2\u7279\u66fe\u4e0e\u51e0\u4f4d\u5408\u4f19\u4eba\u5171\u540c\u521b\u7acb\u4e86\u6469\u7acb\u7279\u96c6\u56e2\uff08Monitor Group\uff09\u3002\u6211\u5e76\u4e0d\u6e05\u695a\u4ed6\u5728\u516c\u53f8\u4e2d\u5177\u4f53\u626e\u6f14\u4e86\u600e\u6837\u7684\u89d2\u8272\uff0c\u4f46\u6700\u7ec8\u8fd9\u5bb6\u516c\u53f8\u88ab\u5fb7\u52e4\u6536\u8d2d\uff0c\u5931\u53bb\u4e86\u72ec\u7acb\u54c1\u724c\u8eab\u4efd\u3002<\/p>\n

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\u56e0\u6b64\uff0c\u8981\u5236\u5b9a\u6b63\u786e\u7684\u4ef7\u683c\uff0c\u4f60\u5fc5\u987b\u5148\u5173\u8054\u4ef7\u503c\u3001\u7406\u89e3\u4ef7\u503c\uff0c\u5e76\u4e14\u6709\u6548\u5730\u4f20\u9012\u4ef7\u503c\u3002\u800c\u4e2d\u5c0f\u4f01\u4e1a\u6700\u5927\u7684\u4f18\u52bf\u548c\u6f5c\u529b\uff0c\u6070\u6070\u5728\u4e8e\u5b83\u4eec\u4e0e\u5ba2\u6237\u7684\u7d27\u5bc6\u8054\u7cfb\u3002\u5b83\u4eec\u901a\u5e38\u975e\u5e38\u4e86\u89e3\u81ea\u5df1\u7684\u5ba2\u6237 \u2014\u2014 \u8fd9\u6b63\u662f\u9690\u5f62\u51a0\u519b\u4f01\u4e1a\u6700\u6838\u5fc3\u7684\u7ade\u4e89\u529b\uff0c\u5176\u91cd\u8981\u6027\u751a\u81f3\u8d85\u8fc7\u6280\u672f\u80fd\u529b\u3002\u4f60\u5fc5\u987b\u7aed\u5c3d\u6240\u80fd\uff0c\u771f\u6b63\u7406\u89e3\u5ba2\u6237\u5bf9\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u611f\u77e5\u4ef7\u503c\uff0c\u5f53\u7136\u4e5f\u8981\u7ed3\u5408\u7ade\u54c1\u7684\u4ef7\u503c\u8fdb\u884c\u5bf9\u6bd4\uff0c\u53ea\u6709\u8fd9\u6837\u624d\u80fd\u5236\u5b9a\u51fa\u5408\u7406\u7684\u4ef7\u683c\u3002<\/p>\n

\u4f60\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff1a\u5f00\u5c55\u5e02\u573a\u8c03\u7814\uff0c\u4f7f\u7528\u6211\u4eec\u79f0\u4e4b\u4e3a \u8054\u5408\u5206\u6790\u6cd5\uff08Conjoint Measurement\uff09\u7684\u5de5\u5177 \u2014\u2014 \u5b83\u80fd\u4ee5\u4ef7\u683c\u4e3a\u6807\u5c3a\u91cf\u5316\u5ba2\u6237\u611f\u77e5\u4ef7\u503c\uff1b\u4e5f\u53ef\u4ee5\u76f4\u63a5\u8be2\u95ee\u4f60\u7684\u5ba2\u6237\uff0c\u6216\u8005\u54a8\u8be2\u516c\u53f8\u5185\u90e8\u7684\u4e13\u5bb6\uff0c\u6700\u7ec8\u5f97\u51fa\u6709\u6548\u4e14\u53ef\u9760\u7684\u91cf\u5316\u7ed3\u679c\u3002\u6211\u4e4b\u6240\u4ee5\u5f3a\u8c03 \u201c\u91cf\u5316\u201d\uff0c\u662f\u56e0\u4e3a\u4ef7\u683c\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u6570\u5b57\uff0c\u4f60\u5fc5\u987b\u7528\u6570\u5b57\u6765\u8861\u91cf\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\uff1a\u4f60\u6bd4\u7ade\u54c1\u597d 10%\uff1f\u8fd8\u662f 20%\uff1f\u8fd8\u662f\u4e0e\u7ade\u54c1\u6301\u5e73\uff1f\u53ea\u6709\u5f53\u4f60\u80fd\u591f\u7528\u5b9a\u91cf\u7684\u65b9\u5f0f\u8bc4\u4f30\u4ef7\u503c\u65f6\uff0c\u4f60\u624d\u80fd\u76f8\u5bf9\u7a33\u59a5\u5730\u5236\u5b9a\u51fa\u6b63\u786e\u7684\u4ef7\u683c\u3002\u6211\u4eec\u897f\u8499\u987e\u548c\u7684\u6838\u5fc3\u80fd\u529b\uff0c\u6b63\u662f\u91cf\u5316\u5ba2\u6237\u4ef7\u503c\uff0c\u5e76\u4ee5\u6b64\u4e3a\u57fa\u7840\u63a8\u5bfc\u4f01\u4e1a\u7684\u4ef7\u683c\u5b9a\u4f4d\u3002<\/p>\n

\u90d1\u6bd3\u714c\uff1a\u60a8\u521a\u624d\u63d0\u5230\uff0c\u611f\u77e5\u4ef7\u503c\u4e43\u81f3\u5e7f\u4e49\u7684\u4ef7\u503c\u662f\u5b9a\u4ef7\u7684\u7b2c\u4e00\u6838\u5fc3\u8981\u7d20\u3002\u90a3\u4e48\u5bf9\u4e8e\u4e13\u6ce8\u4e8e\u7ec6\u5206\u9886\u57df\u7684\u4e2d\u5c0f\u4f01\u4e1a\u800c\u8a00\uff0c\u7531\u4e8e\u6211\u4eec\u7684\u5e02\u573a\u4efd\u989d\u8fdc\u4f4e\u4e8e\u5927\u578b\u4f01\u4e1a\uff0c\u8fd9\u662f\u5426\u610f\u5473\u7740\u6211\u4eec\u7684\u5b9a\u4ef7\u5fc5\u987b\u9ad8\u4e8e\u62e5\u6709\u6210\u672c\u4f18\u52bf\u7684\u5927\u516c\u53f8\uff1f\u8fd9\u662f\u884c\u4e1a\u7684\u666e\u904d\u89c4\u5f8b\u5417\uff1f<\/strong><\/p>\n

\u897f\u8499\uff1a\u5e76\u975e\u5982\u6b64\u3002\u8fd9\u4e2a\u7ed3\u8bba\u8fc7\u4e8e\u7b3c\u7edf\uff0c\u56e0\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u8fd8\u9700\u8981\u505a\u51fa\u53e6\u4e00\u4e2a\u5173\u952e\u51b3\u7b56\uff1a\u805a\u7126\u4e8e\u7279\u5b9a\u7684\u7ec6\u5206\u5e02\u573a\u3002\u4f01\u4e1a\u5fc5\u987b\u5148\u6e05\u6670\u5b9a\u4e49\u81ea\u5df1\u7684\u5e02\u573a\u8fb9\u754c \u2014\u2014 \u5982\u679c\u4f60\u9500\u552e\u7684\u662f\u552e\u4ef7 10 \u4e07\u81f3 20 \u4e07\u7f8e\u5143\u7684\u8c6a\u534e\u6c7d\u8f66\uff0c\u4f60\u6839\u672c\u4e0d\u4f1a\u4e0e\u7ecf\u6d4e\u578b\u8f7f\u8f66\u5c55\u5f00\u7ade\u4e89\u3002<\/p>\n

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\u8fd9\u79cd\u4ef7\u503c\u5e76\u4e0d\u4f53\u73b0\u5728\u4ea7\u54c1\u672c\u8eab\u3002\u4f0d\u5c14\u7279\u62e5\u6709\u8986\u76d6\u5168\u56fd\u4e43\u81f3\u5168\u7403\u7684\u5206\u9500\u7f51\u7edc\uff0c\u8fd9\u662f\u666e\u901a\u7d27\u56fa\u4ef6\u96f6\u552e\u5546\u6240\u4e0d\u5177\u5907\u7684 \u2014\u2014 \u5927\u591a\u6570\u540c\u7c7b\u7ecf\u9500\u5546\u90fd\u53ea\u662f\u533a\u57df\u6027\u6216\u5730\u65b9\u6027\u7684\uff0c\u800c\u4f0d\u5c14\u7279\u505a\u5230\u4e86\u5168\u56fd\u6027\uff0c\u751a\u81f3\u5168\u7403\u6027\u7684\u8986\u76d6\u3002<\/p>\n

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    \n
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    \u53e6\u4e00\u4f4d\u9690\u5f62\u51a0\u519b\u7684\u521b\u59cb\u4eba\u4e5f\u66fe\u8bf4\u8fc7\uff1a\u6211\u4eec\u6839\u672c\u627f\u62c5\u4e0d\u8d77\u5c06\u7cbe\u529b\u6d6a\u8d39\u5728\u5185\u6597\u4e0a\u7684\u4ee3\u4ef7\u3002\u56e0\u6b64\uff0c\u9690\u5f62\u51a0\u519b\u4f01\u4e1a\u666e\u904d\u5f62\u6210\u4e86\u4e00\u79cd\u57fa\u4e8e\u5bf9\u4ef7\u503c\u94fe\u548c\u589e\u503c\u8fc7\u7a0b\u5168\u9762\u7406\u89e3\u7684\u9ad8\u7ee9\u6548\u4f01\u4e1a\u6587\u5316\u3002\u5728\u8fd9\u4e9b\u4e2d\u5c0f\u4f01\u4e1a\u91cc\uff0c\u90e8\u95e8\u95f4\u7684\u5185\u8017\u6839\u672c\u4e0d\u662f\u4e3b\u8981\u95ee\u9898\uff0c\u8fd9\u4e0e\u5927\u578b\u4f01\u4e1a\u5f62\u6210\u4e86\u9c9c\u660e\u5bf9\u6bd4\u3002<\/p>\n

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