{"id":13743,"date":"2026-05-07T07:30:51","date_gmt":"2026-05-07T07:30:51","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=13743"},"modified":"2026-05-07T07:30:51","modified_gmt":"2026-05-07T07:30:51","slug":"snap-%e5%85%ac%e5%b8%83-2026-%e5%b9%b4%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e8%b4%a2%e6%8a%a5%ef%bc%9asnapchat-%e5%85%a8%e7%90%83%e6%9c%88%e6%b4%bb%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e8%87%b3-9-56","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/13743\/","title":{"rendered":"Snap \u516c\u5e03 2026 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u8d22\u62a5\uff1aSnapchat \u5168\u7403\u6708\u6d3b\u7528\u6237\u589e\u957f\u81f3 9.56 \u4ebf\uff0c\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u589e\u957f 12%"},"content":{"rendered":"<ul>\n<li><em>Snapchat \u5168\u7403\u65e5\u6d3b\u7528\u6237\u540c\u6bd4\u589e\u957f 5% \u8fbe 4.83 \u4ebf\uff1b\u6708\u6d3b\u7528\u6237\u540c\u6bd4\u589e\u957f 5% \u8fbe 9.56 \u4ebf<\/em><\/li>\n<li><em>\u7b2c\u4e00\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u589e\u957f 12% \u81f3 15.29 \u4ebf\u7f8e\u5143<\/em><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1058\" height=\"590\" class=\"wp-image-13744\" src=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-13743-1.png\" srcset=\"https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-13743-1.png 1058w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-13743-1-1024x571.png 1024w, https:\/\/xiaguangshe.com\/wp-content\/uploads\/word-image-13743-1-768x428.png 768w\" sizes=\"(max-width: 1058px) 100vw, 1058px\" \/><\/p>\n<p><strong>\uff082026 \u5e74 5 \u6708 7 \u65e5\uff09<\/strong>\u79d1\u6280\u516c\u53f8 Snap (NYSE: SNAP) \u4eca\u65e5\u53d1\u5e03 2026 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u8d22\u62a5\u3002\u62a5\u544a\u663e\u793a\uff0c\u516c\u53f8\u65d7\u4e0b\u89c6\u89c9\u901a\u8baf\u5e94\u7528 Snapchat \u7528\u6237\u89c4\u6a21\u6301\u7eed\u589e\u957f\uff0c<strong>\u5168\u7403\u6708\u6d3b\u7528\u6237\uff08MAU\uff09\u8fbe\u5230 9.56 \u4ebf<\/strong>\uff0c<strong>\u5168\u7403\u65e5\u6d3b\u7528\u6237\uff08DAU\uff09\u8fbe 4.83 \u4ebf\uff0c\u5747\u540c\u6bd4\u589e\u957f 5%\u3002<\/strong>\u5f97\u76ca\u4e8e\u4e2d\u5c0f\u5e7f\u544a\u5ba2\u6237\u6570\u91cf\u7684\u6301\u7eed\u589e\u957f\u3001\u5e7f\u544a\u5e73\u53f0\u6548\u7387\u63d0\u5347\u548c\u5176\u4ed6\u8425\u6536\u7684\u5f3a\u52b2\u589e\u957f\uff0c<strong>\u516c\u53f8\u7b2c\u4e00\u5b63\u5ea6\u8425\u6536\u8fbe 15.29 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 12%<\/strong>\u3002<\/p>\n<p>Snap \u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Evan Spiegel \u8868\u793a\uff0c\u201c\u7b2c\u4e00\u5b63\u5ea6\uff0c\u6211\u4eec\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\u6062\u590d\u6b63\u589e\u957f\uff0c\u8425\u6536\u589e\u901f\u8fdb\u4e00\u6b65\u63d0\u5347\uff0c\u5229\u6da6\u7387\u6301\u7eed\u6539\u5584\uff0c\u5e76\u5b9e\u73b0\u4e86\u5f3a\u52b2\u7684\u81ea\u7531\u73b0\u91d1\u6d41\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u4e13\u6ce8\u4e8e\u9ad8\u6548\u4e14\u6709\u5e8f\u7684\u6267\u884c\uff0c\u540c\u65f6\u52a0\u5927\u5bf9 Specs \u53ca\u667a\u80fd\u773c\u955c\u9886\u57df\u957f\u671f\u53d1\u5c55\u673a\u9047\u7684\u6295\u5165\u3002\u6211\u4eec\u671f\u5f85\u4e8e 6 \u6708 16 \u65e5\u5728\u7f8e\u56fd\u589e\u5f3a\u73b0\u5b9e\u535a\u89c8\u4f1a\uff08Augmented World Expo\uff09\u4e0a\u4e0e\u5927\u5bb6\u5206\u4eab\u66f4\u591a\u8fdb\u5c55\u3002\u201d<\/p>\n<p>Snap \u5728\u7528\u6237\u4e92\u52a8\u3001\u8425\u6536\u589e\u957f\u591a\u5143\u5316\u3001AR \u5e73\u53f0\u4f18\u5316\u3001AI \u6280\u672f\u3001\u667a\u80fd\u773c\u955c\u7b49\u65b9\u5411\u6301\u7eed\u53d1\u529b\u30022026 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u8d22\u62a5\u4e2d\u7684\u5176\u4ed6\u4eae\u70b9\u5305\u62ec\uff1a<\/p>\n<p><strong>\u6301\u7eed\u6df1\u5316\u7528\u6237\u4e92\u52a8\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u7528\u6237\u589e\u957f\uff1a<\/strong>Snapchat \u7b2c\u4e00\u5b63\u5ea6\u6708\u6d3b\u7528\u6237\u8fbe 9.56 \u4ebf\uff0c\u8f83\u4e0a\u5b63\u5ea6\u589e\u957f 4300 \u4e07\uff1b\u65e5\u6d3b\u7528\u6237\u5df2\u8fbe 4.83 \u4ebf\uff0c\u8f83\u4e0a\u5b63\u5ea6\u589e\u957f 900 \u4e07\uff0c\u5747\u5b9e\u73b0\u540c\u6bd4\u589e\u957f 5%\u3002<\/li>\n<li><strong>Spotlight \u77ed\u89c6\u9891\u5185\u5bb9\uff1a<\/strong>\u53d7\u76ca\u4e8e\u5bf9 Snapchat \u76f8\u673a\u539f\u751f\u5185\u5bb9\u7684\u91cd\u70b9\u6276\u6301\u53ca\u521b\u4f5c\u8005\u751f\u6001\u7cfb\u7edf\u7684\u6301\u7eed\u6295\u5165\uff0cSpotlight \u5185\u5bb9\u53d1\u5e03\u91cf\u6301\u7eed\u589e\u957f\u3002\u5176\u4e2d\uff0c\u53d1\u5e03 Spotlight \u77ed\u89c6\u9891\u5185\u5bb9\u7684\u7f8e\u56fd Snapchat \u7528\u6237\u91cf\u8f83\u53bb\u5e74\u540c\u6bd4\u589e\u957f\u8fd1 74%\uff0c\u5168\u7403\u8303\u56f4\u5185\u540c\u6bd4\u589e\u957f\u8d85\u8fc7 61%\u3002<\/li>\n<li><strong>AR \u529f\u80fd\u4e92\u52a8\uff1a<\/strong>\u7b2c\u4e00\u5b63\u5ea6\uff0c\u8d85\u8fc7 75% \u7684 Snapchat \u7528\u6237\u6bcf\u5929\u4e0e AR \u4e92\u52a8\uff0c\u7528\u6237\u5728 Snapchat \u76f8\u673a\u4e2d\u4f7f\u7528 AR Lens \u7684\u6b21\u6570\u5e73\u5747\u6bcf\u5929\u8d85\u8fc7 90 \u4ebf\u6b21\u3002<\/li>\n<li><strong>\u521b\u4f5c\u8005\u4e0e\u5f00\u53d1\u8005\u751f\u6001\u7cfb\u7edf\uff1a<\/strong>\u5f97\u76ca\u4e8e Easy Lens \u7b49\u65b0\u578b\u521b\u4f5c\u5de5\u5177\u7684\u5e7f\u6cdb\u5e94\u7528\uff0c\u672c\u5b63\u5ea6\u521b\u4f5c\u8005\u63d0\u4ea4\u7684 Lens \u6570\u91cf\u8d85\u8fc7 40 \u4e07\u4e2a\uff0c\u540c\u6bd4\u589e\u957f\u8d85\u8fc7 150%\uff0c\u5c55\u73b0\u5f3a\u52b2\u589e\u957f\u52bf\u5934\u3002<\/li>\n<li><strong>Snap \u5730\u56fe\u529f\u80fd\uff1a<\/strong>\u7b2c\u4e00\u5b63\u5ea6\uff0cSnap \u5730\u56fe\uff08Map\uff09\u5168\u7403\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u7a81\u7834 4.5 \u4ebf\uff0c\u6301\u7eed\u5c55\u73b0\u51fa\u5f3a\u52b2\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ul>\n<p><strong>\u8425\u6536\u589e\u957f\u591a\u5143\u5316\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u5168\u6f0f\u6597\u8f6c\u5316\u6548\u679c\u5168\u9762\u63d0\u5347 \uff1a<\/strong>\n<ul>\n<li>\u7b2c\u4e00\u5b63\u5ea6\uff0cSponsored Snaps \u5e7f\u544a\u8868\u73b0\u5f3a\u52b2\uff0c\u70b9\u51fb\u7387\uff08CTR\uff09 \u63d0\u5347 226%\uff0c7 \u65e5\u8f6c\u5316\u91cf\u540c\u6bd4\u589e\u957f 59%\u3002\u7f8e\u56fd\u5730\u533a\u8fd1 75% \u7684 Chat \u65e5\u6d3b\u7528\u6237\u5728\u804a\u5929\u754c\u9762\u4e2d\u89c2\u770b\u5e7f\u544a\u3002<\/li>\n<li>\u5730\u56fe\u529f\u80fd\u4e2d\u7684 Promoted Places \u5e7f\u544a\u6d3b\u52a8\u5c55\u73b0\u51fa\u663e\u8457\u6548\u679c\uff0c\u5176\u4e2d Carl&#8217;s Jr. \u5b9e\u73b0\u4e86\u5230\u5e97\u8bbf\u95ee\u91cf\u63d0\u5347 18%\uff0c\u5e7f\u544a\u8ba4\u77e5\u5ea6\u548c\u54c1\u724c\u597d\u611f\u5ea6\u540c\u6b65\u63d0\u5347\u3002<\/li>\n<li>\u52a8\u6001\u4ea7\u54c1\u5e7f\u544a\uff08DPA\uff09\u6536\u5165\u540c\u6bd4\u589e\u957f\u8d85\u8fc7 30%\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5ba2\u6237\u91c7\u7528\u7387\u5b9e\u73b0\u540c\u6bd4\u7ffb\u500d\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>AI \u9a71\u52a8\u4ea7\u54c1\u521b\u65b0\u5347\u7ea7\uff1a<\/strong>\n<ul>\n<li>\u63a8\u51fa\u5168\u65b0 AI Sponsored Snaps \u5e7f\u544a\u5f62\u5f0f\uff0c\u652f\u6301\u54c1\u724c\u901a\u8fc7\u804a\u5929\u754c\u9762\u4e2d\u7684 AI Agent \u4e0e Snapchat \u7528\u6237\u6df1\u5ea6\u6c9f\u901a\uff0c\u8fdb\u4e00\u6b65\u5ef6\u4f38\u4e2a\u6027\u5316\u3001\u9ad8\u610f\u5411\u5e7f\u544a\u6295\u653e\u7b56\u7565\u3002<\/li>\n<li>\u76ee\u524d\uff0cSnapchat \u5e73\u53f0\u4e0a\u8fd1 70% \u7684\u5e7f\u544a\u6295\u5165\u5df2\u5e94\u7528\u4e86\u81f3\u5c11\u4e00\u9879 AI \u9a71\u52a8\u7684\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec Smart Audience\uff0cSmart Budget\uff0c\u4ee5\u53ca Smart Placement\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5e7f\u544a\u5ba2\u6237\u589e\u957f\uff1a<\/strong>\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u6536\u5165\u5360\u5168\u7403\u5e7f\u544a\u603b\u6536\u5165\u6bd4\u4f8b\u8d85 30%\uff0c\u8fde\u7eed\u7b2c\u4e03\u4e2a\u5b63\u5ea6\u6210\u4e3a\u516c\u53f8\u5e7f\u544a\u4e1a\u52a1\u589e\u957f\u7684\u6700\u5927\u9a71\u52a8\u529b\u3002<\/li>\n<li><strong>\u5176\u4ed6\u8425\u6536\u589e\u957f\uff1a<\/strong>\u4e3b\u8981\u53d7 Snapchat+ \u8ba2\u9605\u4e1a\u52a1\u6301\u7eed\u589e\u957f\u3001Memories Storage \u7b49\u65b0\u8ba2\u9605\u4ea7\u54c1\u7684\u5f3a\u52b2\u8868\u73b0\uff0c\u4ee5\u53ca Lens+ \u65e9\u671f\u6210\u6548\u6240\u9a71\u52a8\uff0c\u5176\u4ed6\u8425\u6536\u540c\u6bd4\u589e\u957f 87% \u81f3 2.85 \u4ebf\u7f8e\u5143\uff0c\u8f83\u4e0a\u5b63\u5ea6\u540c\u6bd4\u589e\u901f\u52a0\u5feb 25 \u4e2a\u767e\u5206\u70b9\u3002<\/li>\n<\/ul>\n<p><strong>Specs \u773c\u955c\u5c06\u5e26\u6765\u66f4\u591a\u4eba\u6027\u5316\u4f53\u9a8c\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u643a\u624b\u5168\u7403\u5408\u4f5c\u4f19\u4f34\uff1a<\/strong>Snapchat \u8fdb\u4e00\u6b65\u6269\u5927\u4e0e\u9ad8\u901a\u6280\u672f\u516c\u53f8\u7684\u6218\u7565\u5408\u4f5c\uff0c\u5c06\u5176\u884c\u4e1a\u9886\u5148\u7684\u9a81\u9f99\u7cfb\u7edf\u7ea7\u82af\u7247\uff08SoC\uff09\u5f15\u5165\u672a\u6765\u51e0\u4ee3 Specs \u4ea7\u54c1\uff0c\u4e3a\u5f00\u53d1\u8005\u4e0e\u5408\u4f5c\u4f19\u4f34\u6253\u9020\u66f4\u5f3a\u5927\u7684\u5e73\u53f0\u57fa\u7840\u3002<\/li>\n<li><strong>Specs \u521b\u4f5c\u8005\u751f\u6001\uff1a<\/strong>Specs Lens \u521b\u4f5c\u751f\u6001\u6301\u7eed\u4fdd\u6301\u9ad8\u6d3b\u8dc3\u5ea6\u53ca\u589e\u957f\u52bf\u5934\uff0c\u521b\u4f5c\u8005\u63d0\u4ea4\u7684 Lens \u6570\u91cf\u540c\u6bd4\u589e\u957f 28%\u3002<\/li>\n<li><strong>\u591a\u5143\u5e94\u7528\u573a\u666f\uff1a<\/strong>\u5f00\u53d1\u8005\u6b63\u79ef\u6781\u6253\u9020\u591a\u5143\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u5907\u6218 Specs \u773c\u955c\u6b63\u5f0f\u53d1\u5e03\uff0c\u5e94\u7528\u573a\u666f\u4e0d\u65ad\u62d3\u5c55\uff0c\u6db5\u76d6\u5b66\u4e60\u3001\u6e38\u620f\u53ca AI \u9a71\u52a8\u4f53\u9a8c\u7b49\u573a\u666f\u3002\u4ee3\u8868\u6027\u6848\u4f8b\u5305\u62ec\uff1a\n<ul>\n<li><strong>Fossils\uff1a\u7531\u4e13\u6ce8 XR \u9886\u57df\u7684 VyuXR Immersive Studios \u6253\u9020<\/strong>\uff0c\u63d0\u4f9b\u4e92\u52a8\u5f0f AR \u5b66\u4e60\u4f53\u9a8c\uff0c\u901a\u8fc7\u7a7a\u95f4\u89e3\u8c1c\u73a9\u6cd5\u5f15\u5bfc\u7528\u6237\u53d1\u6398\u5e76\u62fc\u7ec4\u53f2\u524d\u5316\u77f3\uff0c\u8ba9\u706d\u7edd\u52a8\u7269\u4ee5\u66f4\u751f\u52a8\u7684\u65b9\u5f0f\u5448\u73b0\u3002<\/li>\n<li><strong>Artel\uff1a\u7531 Yegor Ryabtsov \u6253\u9020<\/strong>\u7684 AR \u7ed8\u753b\u5e94\u7528\uff0c\u652f\u6301\u7528\u6237\u5728\u4e09\u7ef4\u7a7a\u95f4\u4e2d\u4f7f\u7528\u591a\u79cd\u7b14\u5237\u3001\u989c\u8272\u4e0e\u7279\u6548\u8fdb\u884c\u521b\u4f5c\u3002\u76ee\u524d\u8fd8\u65b0\u589e\u4e86\u57fa\u4e8e\u7269\u7406\u5f15\u64ce\u7684\u4e92\u52a8\u6548\u679c\uff0c\u4f7f\u753b\u4f5c\u80fd\u591f\u968f\u91cd\u529b\u4e0e\u8fd0\u52a8\u4ea7\u751f\u771f\u5b9e\u54cd\u5e94\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>###<\/p>\n<p><strong>\u5173\u4e8e Snap Inc.<\/p>\n<p><\/strong> Snap Inc. \u662f\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u76f8\u673a\u8574\u542b\u7740\u6539\u5584\u4eba\u4eec\u751f\u6d3b\u548c\u6c9f\u901a\u65b9\u5f0f\u7684\u6700\u4f73\u673a\u4f1a\u3002Snap \u901a\u8fc7\u8d4b\u80fd\u7528\u6237\u8868\u8fbe\u81ea\u6211\u3001\u6d3b\u5728\u5f53\u4e0b\u3001\u4e86\u89e3\u4e16\u754c\uff0c\u5e76\u4e0e\u4ed6\u4eba\u5171\u4eab\u5feb\u4e50\uff0c\u4ece\u800c\u63a8\u52a8\u4eba\u7c7b\u8fdb\u6b65\u3002\u5982\u9700\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee<a href=\"https:\/\/snap.com\/zh-Hans\"> snap.com<\/a>\u3002<\/p>\n<p>Snap \u65d7\u4e0b\u4ea7\u54c1\u5305\u62ec\uff1a\u89c6\u89c9\u5316\u901a\u8baf\u5e94\u7528 Snapchat\uff0c\u5e2e\u52a9\u7528\u6237\u4e0e\u670b\u53cb\u3001\u5bb6\u4eba\u53ca\u66f4\u5e7f\u9614\u7684\u4e16\u754c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\uff1b\u5168\u8d44\u5b50\u516c\u53f8 Specs Inc.\uff0c\u4e13\u6ce8\u4e8e\u6253\u9020\u66f4\u52a0\u4eba\u6027\u5316\u7684\u8ba1\u7b97\u673a\u6280\u672f\u3002\u6b64\u5916\uff0c\u516c\u53f8\u8fd8\u63d0\u4f9b Bitmoji\u3001Saturn \u7b49\u591a\u79cd\u6570\u5b57\u670d\u52a1\u3002<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Snapchat 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