{"id":13243,"date":"2026-04-07T12:12:12","date_gmt":"2026-04-07T12:12:12","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=13243"},"modified":"2026-04-07T12:12:12","modified_gmt":"2026-04-07T12:12:12","slug":"%e4%be%9d%e6%89%982%e4%b8%87%e4%ba%bf%e5%bf%ab%e6%8b%8d%e7%9a%84%e7%9c%9f%e5%ae%9e%e8%bf%9e%e6%8e%a5snapchat-%e8%a6%81%e5%b8%ae%e5%b9%bf%e5%91%8a%e4%b8%bb%e5%b0%86%e6%b3%a8%e6%84%8f%e5%8a%9b%e5%8f%98","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/13243\/","title":{"rendered":"\u4f9d\u62582\u4e07\u4ebf\u5feb\u62cd\u7684\u771f\u5b9e\u8fde\u63a5,Snapchat \u8981\u5e2e\u5e7f\u544a\u4e3b\u5c06\u6ce8\u610f\u529b\u53d8\u6210\u589e\u957f\u529b"},"content":{"rendered":"<p><img decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p26-sign.toutiaoimg.com\/tos-cn-i-axegupay5k\/e4dca534c4384beebfed623505d25f60~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1776167323&amp;x-signature=wTHihjd1qRq%2BQshgs8WsCEJMy6I%3D\" \/><\/p>\n<p>\u8fd1\u65e5\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u516c\u53f8 Snap Inc. \u5ba3\u5e03\uff0c2025 \u5e74\u5168\u7403 Snapchat \u7528\u6237\u7d2f\u8ba1\u521b\u4f5c\u4e86\u8fd1\u00a0<strong>2 \u4e07\u4ebf\u6761\u5feb\u62cd\uff08Snaps\uff09<\/strong>\uff0c\u8fd9\u4e9b\u5185\u5bb9\u8fdb\u4e00\u6b65\u5de9\u56fa\u4e86\u5176\u5728\u771f\u5b9e\u6c9f\u901a\u548c\u89c6\u89c9\u5316\u4ea4\u6d41\u573a\u666f\u4e2d\u7684\u9886\u5148\u5730\u4f4d\u3002<\/p>\n<p>\u5f53\u4e0b\uff0c\u8d8a\u6765\u8d8a\u591a\u6d77\u5916\u5e74\u8f7b\u4eba\u9009\u62e9\u901a\u8fc7\u793e\u4ea4\u5e73\u53f0\u8fdb\u884c\u771f\u5b9e\u6c9f\u901a\uff0c\u800c Snapchat \u6b63\u662f\u8fd9\u6837\u4e00\u4e2a\u5e2e\u52a9\u7528\u6237\u4e0e\u670b\u53cb\u3001\u5bb6\u4eba\u53ca\u66f4\u5e7f\u9614\u7684\u4e16\u754c\u5efa\u7acb\u66f4\u7d27\u5bc6\u8054\u7cfb\u7684\u5e73\u53f0\u3002<\/p>\n<p><strong>\u5728\u6d77\u5916\u8425\u9500\u7ade\u4e89\u65e5\u8d8b\u767d\u70ed\u5316\u7684\u5f53\u4e0b\uff0c\u4e2d\u56fd\u54c1\u724c\u82e5\u60f3\u8d62\u53d6\u5168\u7403\u5e02\u573a\uff0c\u5982\u4f55\u4ece\u788e\u7247\u5316\u7684\u7528\u6237\u6ce8\u610f\u529b\u4e2d\u6355\u83b7\u9ad8\u8d28\u91cf\u5173\u6ce8\uff0c\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u5b9e\u5728\u7684\u4e1a\u52a1\u589e\u91cf\uff0c\u5df2\u6210\u4e3a\u5236\u80dc\u5173\u952e\u3002<\/strong><\/p>\n<p>\u4e3a\u6b64\uff0c\u4f9d\u6258 2 \u4e07\u4ebf Snaps \u80cc\u540e\u7684\u771f\u5b9e\u8fde\u63a5\uff0cSnapchat \u4e3a\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u6253\u9020\u4e86\u4e00\u4e2a\u9ad8\u6ce8\u610f\u529b\u7684\u6c9f\u901a\u5e73\u53f0\u3002\u6b64\u5916\uff0cSnapchat \u8fd8\u5ba3\u5e03\u63a8\u51fa\u591a\u9879\u5168\u65b0\u5e7f\u544a\u4ea7\u54c1\uff0c\u8fdb\u4e00\u6b65\u5347\u7ea7\u8986\u76d6\u4ece\u54c1\u724c\u8ba4\u77e5\u5230\u6548\u679c\u8f6c\u5316\u7684\u5168\u6f0f\u6597\u7efc\u5408\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u5728\u5168\u7403\u5c24\u5176\u662f\u6b27\u7f8e\u548c\u4e2d\u4e1c\u7b49\u5173\u952e\u5e02\u573a\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/4b4b56e7f3e74c3a9083826bff743312~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1776167323&amp;x-signature=lewGj63mDqeAqhIwYr1fuobYjZE%3D\" \/><\/p>\n<p>2025 \u5e74\uff0c\u5168\u7403 Snapchat \u7528\u6237\u5171\u521b\u4f5c\u4e86\u8fd1\u00a0<strong>2 \u4e07\u4ebf\u6761 Snaps<\/strong>\u3002\u8fd9\u4e9b\u5185\u5bb9\u5e76\u975e\u505c\u7559\u5728\u76f8\u518c\u4e2d\u7684\u7167\u7247\uff0c\u800c\u662f\u7528\u6237\u4e0e\u4eb2\u53cb\u4ea4\u6d41\u4e3b\u52a8\u8bb0\u5f55\u7684\u77ac\u95f4\uff0c\u662f\u9ad8\u9891\u3001\u771f\u5b9e\u6c9f\u901a\u884c\u4e3a\u7684\u96c6\u4e2d\u4f53\u73b0\u3002\u7814\u7a76\u663e\u793a\uff0c<strong>\u7ea6\u56db\u5206\u4e4b\u4e09\u7684 Snapchat \u7528\u6237\u8ba4\u4e3a\u81ea\u5df1\u5728\u5e73\u53f0\u4e0a\u5ea6\u8fc7\u7684\u65f6\u95f4\u201c\u6709\u610f\u4e49\u201d<\/strong>\uff0c<strong>\u5728\u6240\u6709\u5373\u65f6\u901a\u8baf\u7c7b\u5e73\u53f0\u4e2d\u4f4d\u5c45\u9996\u4f4d<\/strong>\uff1b\u540c\u65f6\uff0c\u90a3\u4e9b\u8ba4\u4e3a\u81ea\u5df1\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u6536\u83b7\u4e86\u201c\u6709\u610f\u4e49\u4f53\u9a8c\u201d\u7684\u7528\u6237\uff0c<strong>\u5bf9\u5e7f\u544a\u7684\u63a5\u53d7\u5ea6\u63d0\u5347 79%\uff0c\u4e0e\u76f8\u5173\u5e7f\u544a\u7684\u4e92\u52a8\u589e\u52a0 70%\uff0c\u5bf9\u76f8\u5173\u5e7f\u544a\u4ed8\u8bf8\u5b9e\u9645\u884c\u52a8\u7684\u53ef\u80fd\u6027\u63d0\u5347 69%<\/strong>\u3002<\/p>\n<p>\u8fd1 2 \u4e07\u4ebf\u6761 Snaps \u7684\u80cc\u540e\uff0c\u662f\u7528\u6237\u5c06 Snapchat \u878d\u5165\u65e5\u5e38\u3001\u6301\u7eed\u8fdb\u884c\u81ea\u6211\u8868\u8fbe\u548c\u719f\u4eba\u6c9f\u901a\u7684\u771f\u5b9e\u5199\u7167\u3002\u5f97\u76ca\u4e8e\u8fd9\u79cd\u9ad8\u8d28\u91cf\u7684\u4f7f\u7528\u573a\u666f\uff0cSnapchat \u6253\u9020\u4e86\u4e00\u4e2a\u9ad8\u6ce8\u610f\u529b\u7684\u5e7f\u544a\u73af\u5883\uff1a\u5e73\u53f0\u62e5\u6709\u8fd1\u00a0<strong>9.5 \u4ebf\u5168\u7403\u6708\u6d3b\u8dc3\u7528\u6237<\/strong>\uff0c\u7f8e\u56fd\u5e02\u573a\u7528\u6237<strong>\u5e73\u5747\u6bcf\u5929\u6253\u5f00\u5e94\u7528\u8d85\u8fc7 30 \u6b21<\/strong>\uff0c\u5176\u4e2d\u00a0<strong>97% \u7684\u7528\u6237\u5728\u6bcf\u6b21\u6253\u5f00 Snapchat \u65f6\u4f1a\u70b9\u51fb\u91cc\u9762\u7684\u591a\u4e2a Tab<\/strong>\uff08Snapchat \u4e2d\u6709 5 \u4e2a\u4e3b\u8981 Tab\uff09\uff0c\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728 Snapchat \u4e2d\u7684\u591a\u4e2a\u573a\u666f\u81ea\u7136\u89e6\u8fbe\u7528\u6237\u3002<\/p>\n<p><img decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/f8206389d8234ea38c8622d251c6e55f~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1776167323&amp;x-signature=PSnfJ39%2BFCnuzdY1B5juykk8%2FF0%3D\" \/><\/p>\n<p>Snapchat \u4e94\u4e2a Tab \u4e2d\u6db5\u76d6\u4ece\u54c1\u724c\u5e7f\u544a\u5230\u6548\u679c\u5e7f\u544a\u7684\u5546\u4e1a\u5316\u7248\u4f4d<\/p>\n<p><img decoding=\"async\" class=\"syl-page-img\" src=\"https:\/\/p26-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/b54622907a2e4c2097a6da10c9abe798~tplv-tt-origin-web:gif.jpeg?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1776167323&amp;x-signature=Rd0EdjN8vhN9uCrNp%2BnFay4b2NI%3D\" \/><\/p>\n<p>\u5728\u201c\u6ce8\u610f\u529b\u7a00\u7f3a\u201d\u7684\u5f53\u4e0b\uff0cSnapchat \u4f9d\u6258 2 \u4e07\u4ebf Snaps \u6240\u6784\u5efa\u7684\u771f\u5b9e\u8fde\u63a5\uff0c\u6253\u9020\u4e86\u8986\u76d6\u6574\u4e2a\u8425\u9500\u6f0f\u6597\u7684\u7efc\u5408\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4ece\u201c\u8d62\u5f97\u6ce8\u610f\u529b\u201d\u8fc8\u5411\u201c\u9ad8\u6548\u5546\u4e1a\u8f6c\u5316\u201d\u3002<\/p>\n<ul class=\"list-paddingleft-2\">\n<li><strong>\u4e0a\u5c42\u6f0f\u6597\uff1aTotal Snap Takeovers \u7b49\u4ea7\u54c1\u6253\u9020\u89c4\u6a21\u5316\u54c1\u724c\u58f0\u91cf<\/strong><\/li>\n<\/ul>\n<p>\u4e3a\u5e2e\u52a9\u54c1\u724c\u5728\u5173\u952e\u65f6\u523b\u201c\u62a2\u5360\u5f53\u5929\u201d\uff0cSnapchat \u63a8\u51fa\u5168\u65b0\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u00a0<strong>Total Snap Takeovers<\/strong>\uff0c\u652f\u6301\u5e7f\u544a\u4e3b\u5728\u591a\u4e2a\u6838\u5fc3 Tab \u5165\u53e3\u4e2d\u9501\u5b9a\u9996\u6761\u5e7f\u544a\u5c55\u793a\u673a\u4f1a\uff0c\u5b9e\u73b0\u5e7f\u6cdb\u89e6\u8fbe\u3001\u9ad8\u66dd\u5149\u548c\u663e\u8457\u7684\u54c1\u724c\u63d0\u5347\u3002<\/p>\n<p>\u7531\u4e8e Snapchat \u7528\u6237\u5728\u6bcf\u6b21\u6253\u5f00 App \u65f6\u503e\u5411\u4e8e\u4f7f\u7528\u591a\u4e2a\u4e0d\u540c Tab\uff0c\u56e0\u6b64\u591a\u4e2a\u5e7f\u544a\u5f62\u5f0f\u7ec4\u5408\u8f83\u5355\u4e00\u5f62\u5f0f\u66f4\u5177\u4f20\u64ad\u6548\u679c\u3002\u7814\u7a76\u663e\u793a\uff0c\u5728\u66dd\u5149\u9891\u6b21\u76f8\u540c\u7684\u60c5\u51b5\u4e0b\uff0c\u540c\u65f6\u63a5\u89e6\u00a0<strong>Sponsored Snaps<\/strong>\uff08\u804a\u5929\u5217\u8868\u4e2d\u7684\u5e7f\u544a\uff09<strong>+ AR + \u89c6\u9891\u5e7f\u544a<\/strong>\u7b49\u591a\u79cd\u5f62\u5f0f\u7684\u7528\u6237\uff0c<strong>\u81ea\u7136\u60f3\u8d77\u54c1\u724c\u5e7f\u544a\u7684\u8bb0\u5fc6\u5ea6\u6bd4\u4ec5\u63a5\u89e6\u89c6\u9891\u5e7f\u544a\u7684\u7528\u6237\u9ad8\u51fa 30 \u4e2a\u767e\u5206\u70b9<\/strong>\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u76f8\u8f83\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\uff0c<strong>Sponsored Snaps<\/strong>\u00a0\u80fd\u591f\u5e26\u6765\u00a0<strong>2.3 \u500d\u7684\u81ea\u7136\u54c1\u724c\u8ba4\u77e5\u63d0\u5347\u30011.4 \u500d\u7684\u5e7f\u544a\u8ba4\u77e5\u63d0\u5347\u4ee5\u53ca 1.8 \u500d\u7684\u8d2d\u4e70\u610f\u5411\u63d0\u5347<\/strong>\uff1b\u540c\u65f6\uff0c\u70b9\u51fb\u7387\uff08CTR\uff09\u548c\u70b9\u51fb\u540e\u7684\u8d2d\u4e70\u8868\u73b0\u4e5f\u660e\u663e\u589e\u5f3a\uff1a<strong>2025 \u5e74\u7b2c\u56db\u5b63\u5ea6 CTR \u73af\u6bd4\u7b2c\u4e09\u5b63\u5ea6\u63d0\u5347 7%\uff0c\u70b9\u51fb\u540e\u8d2d\u4e70\u91cf\u5219\u63d0\u5347\u4e86 17%<\/strong>\u3002<\/p>\n<ul class=\"list-paddingleft-2\">\n<li><strong>\u4e2d\u4e0b\u5c42\u6f0f\u6597\uff1a\u667a\u80fd\u6295\u653e\u4e0e\u53ef\u8d2d\u7269\u5e7f\u544a\u52a9\u529b\u9ad8\u6548\u8f6c\u5316<\/strong><\/li>\n<\/ul>\n<p>\u5728\u8f6c\u5316\u5c42\u9762\uff0cSnapchat \u6301\u7eed\u4f18\u5316\u6548\u679c\u5e7f\u544a\u4ea7\u54c1\u77e9\u9635\uff0c\u901a\u8fc7\u667a\u80fd\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff08Smart Campaign Solutions\uff09\u7b49\u667a\u80fd\u6295\u653e\u4ea7\u54c1\uff0c\u9ad8\u6548\u52a9\u529b\u5e7f\u544a\u4e3b\u5728\u5173\u952e\u65f6\u523b\u5411\u7cbe\u51c6\u4eba\u7fa4\u5448\u73b0\u9ad8\u5ea6\u76f8\u5173\u7684\u5185\u5bb9\uff1b\u540c\u65f6\uff0c\u5e73\u53f0\u4e5f\u5728\u4e0d\u65ad\u5347\u7ea7\u53ef\u76f4\u63a5\u8d2d\u7269\u7684\u5e7f\u544a\u683c\u5f0f\uff0c\u8fdb\u4e00\u6b65\u7f29\u77ed\u4ece\u5174\u8da3\u5230\u4ea4\u6613\u7684\u8def\u5f84\u3002<\/p>\n<p>\u5728\u65b0\u63a8\u51fa\u7684\u00a0<strong>Offers<\/strong>\u00a0\u529f\u80fd\u4e2d\uff08\u76ee\u524d\u5904\u4e8e\u6d4b\u8bd5\u9636\u6bb5\uff09\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u76f4\u63a5\u5728 Snap Ads 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