{"id":1228,"date":"2021-06-10T15:33:05","date_gmt":"2021-06-10T07:33:05","guid":{"rendered":"https:\/\/xiaguangshe.com\/?p=1228"},"modified":"2023-05-15T11:49:32","modified_gmt":"2023-05-15T03:49:32","slug":"%e7%a7%8d%e8%8d%89%e3%80%81%e9%95%bf%e8%8d%89%e3%80%81%e6%8b%94%e8%8d%89%e4%b8%80%e6%9d%a1%e9%be%99%ef%bc%8c%e6%ac%a7%e7%be%8e%e7%a4%be%e4%ba%a4%e8%bd%af%e4%bb%b6%e5%85%a5%e5%b1%80%e7%94%b5%e5%95%86","status":"publish","type":"post","link":"https:\/\/xiaguangshe.com\/en\/1228\/","title":{"rendered":"\u79cd\u8349\u3001\u957f\u8349\u3001\u62d4\u8349\u4e00\u6761\u9f99\uff0c\u6b27\u7f8e\u793e\u4ea4\u8f6f\u4ef6\u5165\u5c40\u7535\u5546"},"content":{"rendered":"

<\/p>\n

\u4f5c\u8005\uff1a\u675c\u5eb7\uff1b\u7f16\u8f91\uff1a\u675c\u5eb7\uff1b\u516c\u4f17\u53f7\uff1a\u971e\u5149\u793e<\/p>\n

2020\u5e746\u6708\uff0c\u6cd5\u56fd\u5316\u5986\u54c1\u54c1\u724c\u4e1d\u8299\u5170\uff08Sophra\uff09\u5728Instagram\u4e0a\u5f00\u4e86\u4e00\u5bb6\u65b0\u7f51\u5e97\u3002\u73b0\u5728\uff0c\u4e1d\u8299\u5170\u76842000\u4e07\u7c89\u4e1d\u73b0\u5728\u53ef\u4ee5\u76f4\u63a5\u901a\u8fc7Ins\u4e0a\u7684\u5546\u5e97\u8d2d\u4e70\u5176\u5316\u5986\u4ea7\u54c1\uff0c\u800c\u4e0d\u5fc5\u7279\u610f\u5207\u6362\u5230\u5176\u4ed6\u7535\u5546\u7f51\u7ad9\u3002<\/p>\n

\u4e4b\u540e\u7684\u4e00\u5e74\u65f6\u95f4\u91cc\uff0c\u4e1d\u8299\u5170\u53c8\u5c1d\u8bd5\u4e86\u66f4\u591a\u4e0e\u793e\u4ea4\u8f6f\u4ef6\u7684\u5408\u4f5c\u2014\u2014\u9664\u4e86Instagram\u5546\u5e97\uff0c\u4e1d\u8299\u5170\u4e5f\u505a\u8d77\u4e86\u76f4\u64ad\uff0c\u6bd4\u5982\u63a8\u51fa\u4e86\u4e0eFacebook\u5408\u4f5c\u7684\u8d2d\u7269\u76f4\u64ad\u7cfb\u5217\u3002\u5728\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\u4e4b\u4e0b\uff0c\u5176\u7f51\u4e0a\u9500\u552e\u7684\u6574\u4f53\u6c34\u5e73\u5f97\u5230\u4e86\u5f88\u5927\u63d0\u632f\u3002<\/p>\n

\u65e0\u72ec\u6709\u5076\uff0c\u8457\u540d\u6cd5\u56fd\u5316\u5986\u54c1\u516c\u53f8\u6b27\u83b1\u96c5\uff08L\u2019OR\u00c9AL\uff09\u4e5f\u5728\u5bfb\u6c42\u4e0e\u793e\u4ea4\u8f6f\u4ef6\u7684\u5408\u4f5c\uff0c\u5728TikTok\u4e0a\u6d4b\u8bd5\u76f4\u64ad\u5e26\u8d27\u3002\u5728\u5165\u9a7bTikTok\u540e\uff0c\u6b27\u83b1\u96c5\u7684\u7c89\u4e1d\u53ef\u4ee5\u76f4\u63a5\u901a\u8fc7TikTok\u4e0a\u7684\u5361\u5c3c\u5c14\uff08Garnier\uff09\u548c\u7ebd\u7ea6\u4e13\u4e1a\u5316\u5986\u54c1\uff08NYX Professional makeup\uff09\u8d26\u6237\u4e3b\u9875\u8d2d\u4e70\u4ea7\u54c1\u3002\u8d2d\u4e70\u7684\u65b9\u5f0f\u4e5f\u6709\u591a\u79cd\u2014\u2014\u6bd4\u5982\u901a\u8fc7\u77ed\u89c6\u9891\u548c\u76f4\u64ad\uff0c\u6216\u662f\u5728TikTok\u4ea7\u54c1\u6807\u7b7e\uff08\u4f4d\u4e8e\u4e3b\u52a8\u6001\u548c\u88ab\u8d5e\u89c6\u9891\u6807\u7b7e\u4e4b\u95f4\uff09\u4e0b\u7684\u5217\u8868\u91cc\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n

2020\u5e74\u65b0\u51a0\u75ab\u60c5\u7684\u6d41\u884c\u4e3a\u7535\u5546\u7684\u53d1\u5c55\u5e26\u6765\u5f3a\u529b\u52a9\u529b\uff0c\u800c\u5176\u4e2d\uff0c\u793e\u4ea4\u7535\u5546\uff08Social Commerce\uff09\u6210\u4e3a\u4e86\u65b0\u7684\u70ed\u8bcd\u3002<\/p>\n

\u793e\u4ea4\u7535\u5546\u662f\u6307\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u76f4\u63a5\u9500\u552e\u4ea7\u54c1\u7684\u8fc7\u7a0b\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7Facebook\u7b49\u793e\u4ea4\u5e94\u7528\u53d1\u73b0\u60f3\u4e70\u7684\u4ea7\u54c1\uff0c\u70b9\u51fb\u201c\u8d2d\u4e70\u201d\uff0c\u7136\u540e\u76f4\u63a5\u4ed8\u6b3e\u3002\u5b8c\u6210\u8d2d\u4e70\u540e\uff0c\u7528\u6237\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u65e0\u9700\u5207\u6362\u3002<\/p>\n

\u6839\u636eBusiness AM Live\u7684\u6570\u636e\uff0c2020\u5e74\u81f32027\u5e74\uff0c\u5168\u7403\u793e\u4ea4\u7535\u5546\u5e02\u573a\u5c06\u4ee531.4%\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u589e\u957f\uff0c\u52302027\u5e74\uff0c\u9884\u8ba1\u5c06\u589e\u81f36045\u4ebf\u7f8e\u5143\uff08\u7ea6\u540838627\u4ebf\u4eba\u6c11\u5e01\uff09\u3002\u6839\u636eStock Apps\u7684\u4e00\u9879\u7814\u7a76\uff0c\u5168\u740315%\u7684\u4f01\u4e1a\u5df2\u7ecf\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u9500\u552e\u4ea7\u54c1\uff0c\u8fd8\u670925%\u7684\u516c\u53f8\u6b63\u8ba1\u5212\u5f00\u5e97\u3002<\/p>\n

\u793e\u4ea4\u7535\u5546\u6b63\u6210\u4e3a\u7535\u5546\u4e16\u754c\u7684\u65b0\u5ba0\u3002<\/p>\n

1 \u793e\u4ea4\u7535\u5546\u4e3a\u4f55\u5438\u5f15\u4eba\uff1f<\/h2>\n

\u793e\u4ea4\u7535\u5546\u7684\u6700\u91cd\u8981\u7279\u5f81\uff0c\u4e5f\u662f\u6700\u5438\u5f15\u4eba\u4e4b\u5904\u4fbf\u662f\u4fbf\u6377\u3002ReadyCloud\u7684\u4e00\u9879\u6570\u636e\u663e\u793a\uff0c\u5f53\u8d2d\u7269\u7f51\u7ad9\u8981\u6c42\u7528\u6237\u521b\u5efa\u8d26\u6237\u65f6\uff0c35%\u7684\u7528\u6237\u4f1a\u653e\u5f03\u8d2d\u7269\uff0c27%\u7684\u7528\u6237\u8ba4\u4e3a\u7ed3\u8d26\u8fc7\u7a0b\u592a\u957f\u6216\u592a\u590d\u6742\u3002\u800c\u793e\u4ea4\u7535\u5546\u5219\u76f4\u63a5\u7b80\u5316\u4e86\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u4ece\u6d4f\u89c8\u5230\u8d2d\u4e70\u7528\u6237\u90fd\u65e0\u9700\u6253\u5f00\u65b0\u754c\u9762\u3002<\/p>\n

\u6b64\u5916\uff0c\u793e\u4ea4\u8f6f\u4ef6\u8fd8\u5177\u6709\u76f4\u89c2\u7684\u5c5e\u6027\u3002\u793e\u4ea4\u8f6f\u4ef6\u7535\u5546\u516c\u53f8Productup\u7684\u9996\u5e2d\u8425\u9500\u5b98\u9a6c\u585e\u5c14\u2022\u970d\u52d2\u5df4\u8d6b\uff08Marcel Hollerbach\uff09\u8868\u793a\uff1a\u201c\u6d88\u8d39\u8005\u90fd\u5728\u671f\u5f85\u4e00\u79cd\u65e0\u7f1d\u8854\u63a5\u7684\u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\u3002\u7535\u5546\u7684\u672a\u6765\u5728\u4e8e\u4f7f\u7528\u66f4\u76f4\u89c2\u7684\u65b9\u5f0f\uff0c\u4f7f\u7528\u66f4\u80fd\u5f15\u8d77\u5ba2\u6237\u5171\u9e23\u7684\u5185\u5bb9\u6765\u5438\u5f15\u6d88\u8d39\u8005\u3002\u201d<\/p>\n

\u793e\u4ea4\u8f6f\u4ef6\u5728\u8fd9\u4e00\u65b9\u9762\u5f80\u5f80\u505a\u5f97\u5f88\u597d\u2014\u2014\u5b83\u4eec\u6839\u636e\u7528\u6237\u4eec\u7684\u5174\u8da3\u63a8\u9001\u5185\u5bb9\uff0c\u540c\u65f6\u5728\u5e73\u53f0\u7684\u5ba1\u7f8e\u4e0a\u4e5f\u7b26\u5408\u5404\u7c7b\u6d88\u8d39\u8005\u3002\u201c\u5728TikTok\u4e0a\uff0c\u6211\u4eec\u5e38\u770b\u5230\u77ed\u5c0f\u3001\u80fd\u5f15\u8d77\u5171\u9e23\u7684\u89c6\u9891\uff0c\u800c\u5728Instagram\u4e0a\uff0c\u5185\u5bb9\u5f80\u5f80\u66f4\u7f8e\u89c2\u3002\u201d\u4ed6\u8bc4\u4ef7\u9053\u3002<\/p>\n

\u6b64\u5916\uff0c\u5728\u75ab\u60c5\u4e4b\u4e0b\uff0c\u793e\u4ea4\u7535\u5546\u8fd8\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u793e\u4ea4\u9700\u6c42\u3002\u901a\u8fc7\u793e\u4ea4\u8f6f\u4ef6\u8d2d\u7269\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u4e0e\u670b\u53cb\u4eec\u4e00\u8d77\u5546\u91cf\u8d2d\u4e70\u4e8b\u5b9c\uff0c\u4e5f\u80fd\u4e00\u8d77\u5728\u559c\u6b22\u7684\u4e1c\u897f\u4e0a\u505a\u4e00\u4e9b\u6807\u8bb0\uff0c\u5e76\u4e0e\u5176\u4ed6\u8d2d\u7269\u8005\u4e00\u8d77\u8bc4\u8bba\u4ea7\u54c1\uff0c\u8fd9\u4f7f\u5f97\u4e92\u52a8\u7684\u4f53\u9a8c\u611f\u66f4\u52a0\u4e30\u5bcc\u3002<\/p>\n

\u6b64\u5916\uff0c\u793e\u4ea4\u5e73\u53f0\u4e5f\u5728\u6539\u5584\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u4f53\u9a8c\u3002<\/p>\n

AR\u548c3D\u8425\u9500\u53ca\u7535\u5546\u5e73\u53f0Poplar Studio\u8054\u5408\u521b\u59cb\u4eba\u5927\u536b\u2022\u91cc\u73c0\u7279\uff08David Ripert\uff09\u8868\u793a\uff1a\u201c\u968f\u7740Instagram\u3001Snapchat\u548cTikTok\u7b49\u793e\u4ea4\u8f6f\u4ef6\u5f00\u5c55\u4e0e\u5927\u578b\u7535\u5546\u7f51\u7ad9\u7684\u7ade\u4e89\uff0c\u5b83\u4eec\u9700\u8981\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u52a0\u5b8c\u5584\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u201d<\/p>\n

\u56db\u5927\u4f1a\u8ba1\u5e08\u4e8b\u52a1\u6240\u4e4b\u4e00\u7684\u5fb7\u52e4\uff08Deloitte\uff09\u53d1\u5e03\u7684\u7814\u7a76\u8868\u660e\uff0c71%\u7684\u5ba2\u6237\u8868\u793a\u66f4\u613f\u610f\u9009\u62e9\u5e26\u6709AR\u6548\u679c\u8bd5\u7a7f\u6216\u8bd5\u6234\u7684\u5546\u54c1\u3002\u56e0\u6b64\uff0c\u8bb8\u591a\u793e\u4ea4\u8f6f\u4ef6\u4e00\u76f4\u5728\u5229\u7528AR\u6280\u672f\u5e2e\u52a9\u6d88\u8d39\u8005\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u4ee5\u56fe\u4fc3\u8fdb\u9500\u552e\u3002<\/p>\n

\u201c2019\u5e7410\u6708\u4ee5\u540e\uff0cInstagram\u7528\u6237\u53ef\u4ee5\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u4f7f\u7528AR\u529f\u80fd\u5728\u8d2d\u4e70\u524d\u8bd5\u7528\u5316\u5986\u54c1\u548c\u773c\u955c\u3002\u901a\u8fc7AR\u6280\u672f\u80fd\u591f\u5b9e\u73b0\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u865a\u62df\u8bd5\u7528\u548c\u4ea7\u54c1\u53ef\u89c6\u5316\uff0c\u8fd9\u5f88\u5927\u7a0b\u5ea6\u4e0a\u80fd\u66ff\u4ee3\u548c\u6539\u5584\u7ebf\u4e0b\u8bd5\u7528\u4ea7\u54c1\u7684\u4f53\u9a8c\u3002\u201d \u91cc\u73c0\u7279\u8bc4\u8bba\u9053\u3002<\/p>\n

2 \u5165\u5c40\u8005\u4eec<\/h2>\n

Facebook\u662f\u6700\u65e9\u63a8\u51fa\u7535\u5546\u7684\u793e\u4ea4\u8f6f\u4ef6\uff0c\u5b83\u57282016\u5e74\u5c31\u63a8\u51fa\u4e86\u548ceBay\u7c7b\u4f3c\u7684Facebook Marketplace\u30022020\u5e74\uff0c Facebook\u548cInstagram\u5f15\u5165\u6210\u719f\u7535\u5546\u529f\u80fd\uff0c\u5546\u5bb6\u53ef\u4ee5\u5728Facebook\u4e0a\u521b\u5efa\u5e97\u9762\uff0c\u4ece\u81ea\u5df1\u7684\u7f51\u7ad9\u5bfc\u5165\u73b0\u6709\u7684\u4ea7\u54c1\u76ee\u5f55\uff0c\u6216\u8005\u91cd\u65b0\u521b\u5efa\u4e00\u4e2a\u3002\u5e97\u9762\u7684\u989c\u8272\u548c\u5b57\u4f53\u53ef\u4ee5\u5b9a\u5236\uff0c\u4e5f\u53ef\u53d1\u5e03\u8d2d\u7269\u5e7f\u544a\u3002\u7528\u6237\u5219\u53ef\u4ee5\u6dfb\u52a0\u559c\u6b22\u5546\u5e97\u7684\u6807\u7b7e\uff0c\u6253\u5f00\u4e0a\u65b0\u901a\u77e5\uff0c\u751a\u81f3\u6210\u4e3a\u6b7b\u5fe0\u7c89\u3002<\/p>\n

eMarketer\u8c03\u67e5\u663e\u793a\uff0c2020\u5e74\uff0c18.3%\u7684\u7f8e\u56fd\u6210\u5e74\u4eba\u901a\u8fc7Facebook\u8fdb\u884c\u8d2d\u7269\uff0c\u5e73\u5747\u6d88\u8d39\u4e3a55\u7f8e\u5143\uff08\u7ea6\u5408351\u4eba\u6c11\u5e01\uff09\u3002\u800c\u5176\u4e2d\uff0c\u7528\u6237\u901a\u5e38\u4f1a\u8d2d\u4e70\u4e0d\u8d85\u8fc7100\u7f8e\u5143\uff08\u7ea6\u5408639\u4eba\u6c11\u5e01\uff09\u7684\u5546\u54c1\u3002<\/p>\n

\u800cInstagram\u5165\u5c40\u540e\uff0c\u5219\u901a\u8fc7\u7b97\u6cd5\u6839\u636e\u7528\u6237\u7684\u559c\u597d\u5b9a\u5236\u5176\u53ef\u80fd\u611f\u5174\u8da3\u7684\u4ea7\u54c1\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u8d2d\u7269\u4f53\u9a8c\u3002\u6700\u8fd1\uff0cIns\u8fd8\u5ba3\u5e03\u5c06\u901a\u8fc7IGTV\uff08\u4e00\u79cd\u6c89\u6d78\u5f0f\u957f\u89c6\u9891\uff09\u5728\u5168\u7403\u63a8\u51faInstagram Shopping\uff0c\u5546\u5bb6\u5c06\u80fd\u591f\u76f4\u63a5\u5728IGTV\u89c6\u9891\u4e2d\u6807\u660e\u4ea7\u54c1\uff0c\u4fbf\u4e8e\u7528\u6237\u76f4\u63a5\u4ed8\u6b3e\u3002<\/p>\n

Hootsuite\u7684\u6570\u636e\u663e\u793a\uff0cInstagram\u76ee\u524d\u62e5\u6709\u903e10\u4ebf\u7528\u6237\u2014\u2014\u5176\u4e2d1.3\u4ebf\u7528\u6237\u6bcf\u6708\u4f1a\u6d4f\u89c8\u8d2d\u7269\u5e16\u5b50\uff0c50%\u7684\u7528\u6237\u5728\u770b\u5230\u4ea7\u54c1\u6216\u670d\u52a1\u540e\u4f1a\u8bbf\u95ee\u7f51\u7ad9\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\n

\u6b64\u5916\uff0cTikTok\u4f5c\u4e3a2020\u5e74\u6700\u53d7\u6b22\u8fce\u7684\u793e\u4ea4\u5e73\u53f0\u4e5f\u5728\u5f15\u9886\u793e\u4ea4\u7535\u5546\u30022020\u5e7410\u6708\uff0cTikTok\u5ba3\u5e03\u4e0eShopify\u5efa\u7acb\u5168\u7403\u5408\u4f5c\u5173\u7cfb\uff0c\u63a5\u89e6\u5168\u7403\u8d85\u767e\u4e07\u5546\u5bb6\u3002TikTok\u9f13\u52b1\u5546\u5bb6\u5236\u4f5c\u77ed\u89c6\u9891\uff0c\u4ee5\u5f15\u8d77\u7528\u6237\u7684\u5174\u8da3\u4e0e\u5171\u9e23\u3002<\/p>\n

\u201c\u6211\u4eec\u7684\u811a\u6b65\u904d\u5e03\u6b27\u6d32\uff0c\u53c2\u4e0e\u4eba\u6570\u9ad8\u8fbe1\u4ebf\u591a\u4eba\uff0c\u50cf#tiktokmademebuyit\u8fd9\u6837\u7684\u70ed\u95e8\u8bdd\u9898\u62e5\u6709\u8d8520\u4ebf\u7684\u70b9\u51fb\u91cf\u3002\u6d88\u8d39\u8005\u5206\u4eab\u53d7TikTok\u542f\u53d1\u800c\u8d2d\u4e70\u7684\u4e1c\u897f\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u54c1\u724c\u4e0d\u662f\u65c1\u89c2\u8005\uff0c\u5b83\u4eec\u4e5f\u662f\u8d2d\u7269\u4f53\u9a8c\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u201dTikTok\u8425\u9500\u4ea7\u54c1\u4e3b\u7ba1Sameer Ragheb\u8bf4\u3002<\/p>\n

\u6839\u636eComparar Acciones\u7684\u6570\u636e\uff0c2021\u5e741\u6708\uff0cTikTok\u662f\u5168\u7403\u6536\u76ca\u6700\u9ad8\u7684\u975e\u6e38\u620f\u624b\u673a\u5e94\u7528\uff0c\u7528\u6237\u6d88\u8d391.28\u4ebf\u7f8e\u5143\uff08\u7ea6\u54088.18\u4ebf\u4eba\u6c11\u5e01\uff09\uff0c\u8f832020\u5e741\u6708\u7684\u8425\u6536\u589e\u957f\u4e8638%\u3002<\/p>\n

Pinterest\u662f\u53e6\u4e00\u4e2a\u5165\u5c40\u7684\u793e\u4ea4\u8f6f\u4ef6\uff08\u8be5\u8f6f\u4ef6\u662f\u4e00\u4e2a\u56fe\u7247\u5206\u4eab\u8f6f\u4ef6\uff0c\u7c7b\u4f3c\u56fe\u7247\u7248Twitter\uff09\u30022020\u5e74\uff0cPinterest\u4e0eShopify\u5b9e\u73b0\u5305\u62ec27\u4e2a\u56fd\u5bb6\u5728\u5185\u7684\u5408\u4f5c\uff0c\u901a\u8fc7\u5176 \u201cProducts Pins\u201d\u529f\u80fd\uff0c\u53ef\u94fe\u63a5\u5230\u5168\u7403\u8d85\u8fc7170\u4e07\u7684Shopify\u5546\u5bb6\u3002<\/p>\n

Omnicore\u7684\u6570\u636e\u663e\u793a\uff0c\u6bcf\u5468\u670977%\u7684\u7528\u6237\u5728Pinterest\u4e0a\u53d1\u73b0\u65b0\u54c1\u724c\u6216\u4ea7\u54c1\uff0c50%\u7684\u7528\u6237\u5728\u770b\u5230\u63a8\u5e7f\u540e\u4f1a\u8d2d\u4e70\u4ea7\u54c1\u3002Pinterest 2020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5168\u7403\u8425\u65362.72\u4ebf\u7f8e\u5143\uff08\u7ea6\u540817.38\u4ebf\u4eba\u6c11\u5e01\uff09\uff0c\u540c\u6bd4\u589e\u957f4%\u3002<\/p>\n

\u6b64\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u9887\u4e3a\u6d41\u884c\u7684\u793e\u4ea4\u8f6f\u4ef6\u4e5f\u7eb7\u7eb7\u52a0\u5165\u7535\u5546\u5927\u519b\u3002\u4f8b\u5982\uff0cSnapchat\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u5728\u4f7f\u7528AR\u6280\u672f\uff0c\u53bb\u5e74\uff0c\u5b83\u63a8\u51fa\u4e86Shoefies\u529f\u80fd\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7AR\u6280\u672f\u8bd5\u7a7f\u978b\u5b50\uff0c\u7136\u540e\u518d\u8d2d\u4e70\u3002<\/p>\n

YouTube\u4e5f\u4e0d\u7518\u843d\u540e\uff0c\u63a8\u51fa\u4e86YouTube Live\u2014\u2014\u5b83\u652f\u6301\u521b\u4f5c\u8005\u4eec\u5728\u89c6\u9891\u4e2d\u6807\u8bb0\u548c\u8ddf\u8e2a\u4ea7\u54c1\u529f\u80fd\u3002\u636e\u5f6d\u535a\u793e\u62a5\u9053\uff0cShopify\u7684\u6574\u5408\u4e5f\u6b63\u5728\u63a2\u7d22\u4e2d\u3002<\/p>\n

3 \u590d\u5236\u4e2d\u56fd\u7ecf\u9a8c\u5e76\u4e0d\u7b80\u5355<\/h2>\n

\u867d\u7136\u793e\u4ea4\u7535\u5546\u7684\u672a\u6765\u770b\u4e0a\u53bb\u5341\u5206\u5b8f\u5927\uff0c\u4f46\u662f\u4e5f\u5b58\u5728\u4e00\u4e9b\u9690\u5fe7\u3002<\/p>\n

\u5176\u4e2d\u4e00\u70b9\u662f\u5b83\u5728\u4e16\u754c\u5404\u5730\u90fd\u4e0d\u5982\u5728\u4e2d\u56fd\u53d1\u8fbe\u3002\u636eeMarketer\u6570\u636e\uff0c2021\u5e74\u4e2d\u56fd\u7684\u793e\u4ea4\u7535\u5546\u9500\u552e\u989d\u5c06\u589e\u957f\u81f32424.1\u4ebf\u7f8e\u5143\uff08\u7ea6\u540815487.33\u4ebf\u4eba\u6c11\u5e01\uff09\uff0c\u5360\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u96f6\u552e\u603b\u989d\u768411.6%\u3002\u5fae\u4fe1\u3001\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u3001\u5feb\u624b\u7b49\u793e\u4ea4\u8f6f\u4ef6\u4e0a\u7684\u8d2d\u7269\u6a21\u5f0f\uff0c\u90fd\u5c06\u793e\u4ea4\u7535\u5546\u63a8\u4e0a\u65b0\u7684\u9ad8\u5cf0\u3002<\/p>\n

\u800c\u5728\u4ee5\u7f8e\u56fd\u4e3a\u9996\u7684\u4e00\u4e9b\u56fd\u5bb6\uff0c\u60c5\u51b5\u5219\u4e0d\u7136\u3002\u7531\u4e8e\u6d88\u8d39\u8005\u4ecd\u7136\u8ba4\u4e3a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5a31\u4e50\u6d88\u9063\u4e0e\u8d2d\u4e70\u4ea7\u54c1\u76f8\u5173\u6027\u4e0d\u5927\uff0c\u56e0\u6b64\u793e\u4ea4\u7535\u5546\u5728\u7f8e\u56fd\u7b49\u5730\u7684\u53d1\u5c55\u76f8\u5bf9\u7f13\u6162\u3002<\/p>\n

\u4e13\u6ce8\u4e8e\u6570\u5b57\u8f6c\u578b\u7684\u7814\u7a76\u516c\u53f8Insider Intelligence\u7684\u5185\u5bb9\u9ad8\u7ea7\u526f\u603b\u88c1\u9f50\u4e9a\u2022\u4e39\u5c3c\u5c14\u2022\u5a01\u683c(Zia Daniell Wigder)\u57285\u670826\u65e5\u4e0e\u963f\u91cc\u5df4\u5df4\u8054\u5408\u4e3e\u529e\u7684\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\u4e0a\u8868\u793a\uff1a\u201c\u8fd9\u4e24\u9879\uff08\u6307\u793e\u4ea4\u5a92\u4f53\u4e0e\u8d2d\u7269\u7f51\u7ad9\uff09\u6709\u4e00\u4e9b\u91cd\u53e0\u4e4b\u5904\uff0c\u4f46\u5b83\u4eec\u4ecd\u7136\u662f\u4e24\u4e2a\u622a\u7136\u4e0d\u540c\u7684\u5b9e\u4f53\u3002\u201d\u800c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u4e2d\u56fd\u7684\u8bb8\u591a\u8f6f\u4ef6\u90fd\u53ef\u7b80\u5355\u8fde\u63a5\u5230\u652f\u4ed8\u7cfb\u7edf\uff0c\u6d88\u8d39\u8005\u5df2\u7ecf\u4e60\u60ef\u4e8e\u5728\u4e00\u4e2a\u8f6f\u4ef6\u4e0a\u5b8c\u6210\u4ece\u4e0e\u670b\u53cb\u804a\u5929\u5230\u8d2d\u4e70\u5546\u54c1\u7684\u5404\u79cd\u6d3b\u52a8\u3002<\/p>\n

\u6b27\u83b1\u96c5\u9009\u62e9\u8fdb\u519b\u793e\u4ea4\u7535\u5546\u4e5f\u662f\u53d7\u5230\u4e86\u4e2d\u56fd\u5e02\u573a\u84ec\u52c3\u53d1\u5c55\u7684\u5f71\u54cd\u30022020\u5e74\uff0c\u6b27\u83b1\u96c5\u5728\u4e2d\u56fd\u4f9d\u9760\u76f4\u64ad\u7b49\u793e\u4ea4\u5f62\u5f0f\u8d5a\u53d6\u4e861\u4e07\u4ebf\u5de6\u53f3\u4eba\u6c11\u5e01\u3002<\/p>\n

\u4f46\u662f\uff0c\u60f3\u5728\u897f\u65b9\u590d\u5236\u6210\u529f\uff0c\u5e76\u4e0d\u662f\u5bf9\u4e2d\u56fd\u65b9\u5f0f\u201c\u590d\u5236\u7c98\u8d34\u201d\u90a3\u6837\u7b80\u5355\u3002\u6b27\u83b1\u96c5\u82f1\u56fd\u548c\u7231\u5c14\u5170\u9996\u5e2d\u8425\u9500\u5b98\u83b1\u514b\u65af\u2022\u5e03\u62c9\u5fb7\u8096-\u6851\u683c(Lex Bradshaw-Zanger)\u627f\u8ba4\u9053\uff1a\u201c\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e9b\u5e73\u53f0\uff08\u6307\u793e\u4ea4\u5a92\u4f53\u4e0e\u652f\u4ed8\u65b9\u6cd5\uff09\u662f\u5782\u76f4\u6574\u5408\u7684\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u51e0\u79d2\u949f\u5185\u770b\u5230\u5546\u5bb6\uff0c\u770b\u5230\u63a8\u5e7f\u4ea7\u54c1\uff0c\u7136\u540e\u8d2d\u4e70\u3002\u8fd9\u5728\u897f\u65b9\u5f88\u96be\u505a\u5230\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u7684\u5e73\u53f0\u66f4\u52a0\u2018\u6a2a\u5411\u6574\u5408\u2019\uff0c\u6240\u4ee5\u4e0d\u540c\u60c5\u51b5\u4e4b\u95f4\u7684\u8fc7\u6e21\u5e76\u4e0d\u987a\u5229\u3002\u201d<\/p>\n

\u6b64\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u7279\u5b9a\u95ee\u9898\u3002\u793e\u4ea4\u5a92\u4f53\u673a\u6784South Coast Social\u7684\u521b\u59cb\u4eba\u514b\u83b1\u5c14\u2022\u683c\u9c81\u59c6\u5e03\u91cc\u5947\uff08Clare Groombridge\uff09\u66fe\u53d1\u8868\u610f\u89c1\uff1a\u201c\u867d\u7136\u793e\u4ea4\u7535\u5546\u5bf9\u67d0\u4e9b\u54c1\u724c\u6765\u8bf4\u662f\u62c9\u52a8\u9500\u552e\u7684\u597d\u65b9\u5f0f\uff0c\u4f46\u5bf9\u4e00\u4e9b\u54c1\u724c\u6765\u8bf4\u5374\u672a\u5fc5\u3002\u201d<\/p>\n

\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u4e9b\u7279\u5b9a\u5546\u5bb6\u6765\u8bf4\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u9500\u552e\u4ea7\u54c1\u4e0d\u5927\u53ef\u884c\u2014\u2014\u6bd4\u5982Facebook\u5c31\u4e0d\u5141\u8bb8\u5728\u5176\u6e20\u9053\u4e0a\u9500\u552e\u9152\u7c7b\u3002<\/p>\n

\u4e5f\u6709\u4e00\u4e9b\u5546\u5bb6\u53ef\u80fd\u5e0c\u671b\u5f15\u5bfc\u6d88\u8d39\u8005\u5230\u81ea\u5df1\u7684\u5b98\u7f51\u8fdb\u884c\u8d2d\u4e70\uff0c\u8fd9\u6837\u6d88\u8d39\u8005\u80fd\u770b\u5230\u66f4\u591a\u5176\u4ed6\u4ea7\u54c1\uff0c\u4ece\u800c\u53ef\u80fd\u589e\u52a0\u6574\u4f53\u8d2d\u4e70\u91cf\u3002<\/p>\n

\u201c\u91cd\u8981\u7684\u662f\u8981\u5728\u5e7f\u6cdb\u4f7f\u7528\u7535\u5546\uff0c\u4ee5\u53ca\u7406\u89e3\u54ea\u4e9b\u65b9\u6cd5\u9002\u5408\u81ea\u8eab\u4ea7\u54c1\u4e4b\u95f4\u53d6\u5f97\u6b63\u786e\u7684\u5e73\u8861\u3002\u201d \u683c\u9c81\u59c6\u5e03\u91cc\u5947\u8bc4\u8bba\u9053\u3002<\/p>\n

\u6587\u7ae0\u7ffb\u8bd1\u81ea\uff1a<\/h3>\n

Marc Bain, Sephora is betting that social commerce will catch on in the US, Quartz,<\/p>\n

https:\/\/qz.com\/2015310\/sephora-is-betting-that-social-commerce-will-catch-on-in-the-us\/<\/p>\n

Gabb Fernie, Social Commerce 101, Mobile Marketing,<\/p>\n

https:\/\/mobilemarketingmagazine.com\/social-commerce-101-<\/p>\n

Jessica Paige, Is social media ecommerce on the rise? Industry experts respond, Retail Insight Network,<\/p>\n

https:\/\/www.retail-insight-network.com\/features\/is-social-media-ecommerce-on-the-rise-industry-experts-respond\/<\/p>\n

\uff08\u7531\u971e\u5149\u793e\u7b80\u5355\u6574\u7406\u7f16\u8f91\u540e\u53d1\u8868\uff09<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[58,67,138,66,139],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-221","tag-58","tag-67","tag-138","tag-66","tag-139"],"_links":{"self":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":0,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media\/1882"}],"wp:attachment":[{"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xiaguangshe.com\/en\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}