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![\"\"](\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-6w9my0ksvp\/bba1ae62a4f648daaa915609cfa37fda~tplv-tt-origin-web:gif.jpeg?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1765361802&x-signature=8DuUKbRyKW0JKsXqdnMHjQY6uZ0%3D\")
<\/p>\n
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\u7684T\u6064\uff0c\u6216\u8005\u4e70\u4e09\u4ef6\u6cd5\u56fd\u5236\u9020\u7684T\u6064\u3002\u201d\u4e00\u4f4dSHEIN\u6cd5\u56fd\u95e8\u5e97\u91cc\u72c2\u6b22\u626b\u8d27\u7684\u6cd5\u56fd\u6d88\u8d39\u8005\u8bf4\u5230\u3002<\/span><\/span><\/p>\n \u5bf9\u4e8e\u65e5\u76ca\u7cbe\u6253\u7ec6\u7b97\u3001\u8282\u8863\u7f29\u98df\u7684\u6cd5\u56fd\u4eba\u6765\u8bf4\uff0cSHEIN\u6216\u8bb8\u662f\u4e3a\u6570\u4e0d\u591a\u7684\uff0c\u80fd\u8ba9\u4ed6\u4eec\u4eab\u53d7\u8d2d\u7269\u81ea\u7531\u7684\u5730\u65b9\u3002<\/span><\/span><\/p>\n \u4e5f\u6b63\u56e0\u4e3a\u6b64\uff0c\u5728\u5df4\u9ece BHV \u5546\u573a\u95e8\u53e3\u5927\u6392\u957f\u9f99\u7684\u7fa4\u4f53\uff0c\u548c\u5728\u4e00\u65c1\u62b5\u5236\u6297\u8bae\u7684\u7fa4\u4f53\uff0c\u672c\u5c31\u5728\u9636\u7ea7\u533a\u9694\u4e0a\u6cfe\u6e2d\u5206\u660e\u3002<\/span><\/span><\/p>\n<\/div>\n SHEIN \u6cd5\u56fd\u7ebf\u4e0b\u95e8\u5e97\u524d\u7684\u6297\u8bae\u8005<\/p>\n \u867d\u7136\u589e\u957f\u6570\u636e\u4f9d\u7136\u53ef\u89c2\uff0c\u4f46\u8fd1\u671f\u6b27\u76df\u9488\u5bf9\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u5bc6\u96c6\u51fa\u53f0\u7684\u4e00\u7cfb\u5217\u9650\u5236\u4e3e\u63aa\uff0c\u4e0d\u514d\u8ba9\u5356\u5bb6\u8003\u8651\uff1a<\/p>\n \u5982\u679c\u8f6c\u9053\u5165\u9a7b\u6b27\u6d32\u672c\u571f\u7535\u5546\u5e73\u53f0\uff0c\u662f\u5426\u662f\u884c\u4e4b\u6709\u6548\u7684\u5e94\u5bf9\u4e4b\u7b56\uff1f<\/p>\n \u5bf9\u6b64\uff0c\u674e\u9732\u8587\u544a\u8bc9\u971e\u5149\u793e\uff0c\u8fd9\u4e00\u7b56\u7565\uff0c\u76ee\u524d\u770b\u6765\u5df2\u7136\u6709\u4e9b\u8fc7\u65f6\u3002<\/p>\n \u201c2017\u5e74\u52302022\u5e74\uff0c\u8fd9\u4e94\u5e74\u95f4\uff0c\u2018\u672c\u571f\u5e73\u53f0\u2019+\u2018\u4e2d\u56fd\u4f9b\u5e94\u94fe\u2019\u7684\u6253\u6cd5\u6bd4\u8f83\u89c1\u6548\u3002\u4f46\u76ee\u524d\uff0c\u50cf\u6cd5\u56fd\u7684 Cdiscount\u3001\u5fb7\u56fd\u7684 Otto \u7b49\u672c\u571f\u7535\u5546\u5e73\u53f0\uff0c\u81ea\u8eab\u7684\u8425\u9500\u9884\u7b97\u5728\u5927\u5e45\u4e0b\u6ed1\uff0c\u6ca1\u6709\u592a\u591a\u7684\u94b1\u53bb\u8c37\u6b4c\u4e70\u5e7f\u544a\u4e70\u6d41\u91cf\u4e70\u6392\u540d\uff0c\u6240\u4ee5\u8fd9\u4e9b\u5e73\u53f0\u5e26\u6765\u7684\u8f90\u5c04\u6548\u76ca\u5e76\u4e0d\u5927\u3002\u201d\u674e\u9732\u8587\u8bf4\u3002<\/p>\n \u5e76\u4e14\uff0c\u5165\u9a7b\u672c\u571f\u7535\u5546\u4e5f\u5e76\u4e0d\u610f\u5473\u7740\u4e2d\u56fd\u5356\u5bb6\u53ef\u4ee5\u8c41\u514d\u5173\u7a0e\u3002<\/p>\n \u4e0d\u7ba1\u5356\u5bb6\u662f\u4ece\u4e2d\u56fd\u76f4\u90ae\u5546\u54c1\u5230\u6b27\u76df\uff0c\u8fd8\u662f\u901a\u8fc7\u6b27\u76df\u672c\u5730\u6d77\u5916\u4ed3\u53d1\u8d27\uff0c\u5173\u7a0e\u90fd\u9700\u6b63\u5e38\u7f34\u7eb3\uff0c\u53ea\u662f\u64cd\u4f5c\u6d41\u7a0b\u6709\u5dee\u5f02\u3002<\/p>\n \u6309\u7167\u65b0\u89c4\uff0c\u4ece\u4e2d\u56fd\u76f4\u90ae\u5c0f\u5305\u88f9\u4e14\u8d27\u503c\u4e0d\u8d85 150 \u6b27\u5143\u65f6\uff0c\u5356\u5bb6\u6ce8\u518c IOSS\uff08\u8fdb\u53e3\u4e00\u7ad9\u5f0f\u670d\u52a1\uff09\u53ef\u7b80\u5316\u7533\u62a5\u6d41\u7a0b\uff0c\u7a0e\u8d39\u9700\u63d0\u524d\u8ba1\u5165\u5546\u54c1\u4ef7\u683c\u5e76\u7edf\u4e00\u7533\u62a5\u7f34\u7eb3\uff1b\u5982\u679c\u5546\u54c1\u5b58\u653e\u5728\u6b27\u76df\u672c\u5730\u4ed3\uff0c\u5219\u9700\u6ce8\u518c\u5f53\u5730 VAT\uff0c\u5173\u7a0e\u4ecd\u9700\u6309\u89c4\u5b9a\u5728\u8fdb\u53e3\u6e05\u5173\u65f6\u7f34\u7eb3\uff0c\u53ea\u662f\u53ef\u642d\u914d OSS\uff08\u6b27\u76df\u5185\u90e8\u8de8\u5883\u4e00\u7ad9\u5f0f\u7533\u62a5\uff09\u7b80\u5316\u540e\u7eed\u589e\u503c\u7a0e\u7533\u62a5\uff0c\u4f46\u4e5f\u65e0\u6cd5\u8c41\u514d\u5173\u7a0e\u3002<\/p>\n \u5728\u674e\u9732\u8587\u770b\u6765\uff0c\u5bf9\u4e8e\u94fa\u8d27\u578b\u5356\u5bb6\u6765\u8bf4\uff0cTemu\u548cSHEIN\u4f9d\u7136\u662f\u6700\u4f73\u9009\u62e9\u3002<\/p>\n \u539f\u56e0\u6709\u4e8c\uff1a\u7b2c\u4e00\uff0c\u5176\u4ed6\u6d77\u5916\u5e73\u53f0\u65e0\u6cd5\u50cfTemu\u3001SHEIN\u4e00\u6837\u5177\u5907\u6d41\u91cf\u4f18\u52bf\uff0c\u5e76\u4e14\u80fd\u591f\u4e00\u952e\u5356\u5411\u5168\u7403\uff0c\u5bf9\u4e8e\u4f4e\u4ef7\u8d70\u91cf\u7684\u5546\u5bb6\u800c\u8a00\uff0c\u5c3d\u53ef\u80fd\u8986\u76d6\u591a\u4e2a\u5e02\u573a\u662f\u83b7\u53d6\u76c8\u5229\u7684\u4e3b\u8981\u7b56\u7565\uff0c\u5982\u679c\u53ea\u805a\u7126\u4e8e\u6b27\u6d32\u5185\u90e8\u67d0\u4e2a\u56fd\u5bb6\uff0c\u5728\u4f4e\u6bdb\u5229\u7387\u7684\u60c5\u51b5\u4e0b\uff0c\u5f88\u96be\u83b7\u5f97\u9ad8\u6536\u76ca\uff1b<\/p>\n \u7b2c\u4e8c\uff0c\u76f8\u8f83\u4e8e\u4e9a\u9a6c\u900a\u7b49\u6d77\u5916\u7535\u5546\u5e73\u53f0\uff0cTemu\u3001SHEIN\u5bf9\u5356\u5bb6\u7684\u62bd\u4f63\u6bd4\u4f8b\u76f8\u5bf9\u8f83\u4f4e\uff0c\u66f4\u9002\u5408\u5c0f\u5356\u5bb6\u5165\u9a7b\u3002<\/p>\n \u5e76\u4e14 Temu \u4e5f\u4e00\u76f4\u5728\u4f18\u5316\u56fd\u5185\u5356\u5bb6\u89e6\u8fbe\u6d77\u5916\u6d88\u8d39\u8005\u7684\u5c65\u7ea6\u6d41\u7a0b\u4e0e\u6548\u7387\u3002<\/p>\n \u5728\u524d\u4e0d\u4e45\u768411\u670827\u65e5\uff0cTemu \u4e0e\u82f1\u56fd\u7687\u5bb6\u90ae\u653f\u3001Parcel2Go \u8fbe\u6210\u5408\u4f5c\uff0c\u901a\u8fc7\u7687\u5bb6\u90ae\u653f Click&Drop \u5e73\u53f0\uff0cTemu \u82f1\u56fd\u7ad9\u5356\u5bb6\u53ef\u514d\u8d39\u5bfc\u5165\u8ba2\u5355\u751f\u6210\u9762\u5355\uff0c\u4f9d\u6258\u51762.4\u4e07+\u5bc4\u53d6\u70b9\uff08\u542b\u81ea\u63d0\u67dc\u3001\u95e8\u5e97\u3001\u90ae\u5c40\uff09\u53ca\u5168\u56fd\u4e0a\u95e8\u53d6\u4ef6\u670d\u52a1\u53d1\u8d27\uff1bParcel2Go \u7684 Smart Send \u670d\u52a1\u5219\u652f\u6301\u5356\u5bb6\u6bd4\u4ef7\u4f18\u5316\u7269\u6d41\u6210\u672c\u3002<\/p>\n Temu \u9884\u8ba1\u672a\u6765\u6b27\u6d3280%\u9500\u552e\u989d\u6765\u81ea\u672c\u5730\u5356\u5bb6\u4e0e\u672c\u5730\u5c65\u7ea6\u6a21\u5f0f\u3002<\/p>\n \u201c\u867d\u7136\u4e70\u6765\u7684\u5546\u54c1\u8d28\u91cf\u6709\u597d\u6709\u5dee\u3001\u53c2\u5dee\u4e0d\u9f50\u3002\u4f46\u5c31\u8d2d\u7269\u4f53\u9a8c\u6765\u770b\uff0c\u6b27\u6d32\u6d88\u8d39\u8005\u4f9d\u7136\u6709\u5f88\u660e\u663e\u7684\u6361\u4e86\u4fbf\u5b9c\u7684\u611f\u89c9\uff1b\u4ece\u5546\u4e1a\u7ed3\u679c\u8bb2\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u53bb\u6ce8\u518c\u8d2d\u4e70\uff0c\u5df2\u6ce8\u518c\u7684\u4e5f\u6301\u7eed\u590d\u8d2d\u3002\u90a3\u8bf4\u660e\u8fd9\u79cd\u5546\u4e1a\u6a21\u5f0f\u7b26\u5408\u4e86\u9700\u6c42\u3002\u201d\u674e\u9732\u8587\u8bf4\u3002<\/p>\n \u4e00\u8fb9\u9a82\u9a82\u54a7\u54a7\uff0c\u4e00\u8fb9\u7ee7\u7eed\u201c\u4e70\u4e70\u4e70\u201d\u3002\u4e5f\u6b63\u56e0\u4e3a\u6b64\uff0c\u4e00\u76f4\u662f\u5df4\u9ece\u5c0f\u8d44\u65f6\u5c1a\u98ce\u5411\u6807\u7684 BHV \u8001\u677fFr\u00e9d\u00e9ric Merlin\u4f1a\u4e3b\u52a8\u627e\u4e0aSHEIN\uff0c\u9080\u8bf7\u5176\u5165\u9a7b\u52a0\u76df\u3002<\/p>\n \u6b63\u5982 Fr\u00e9d\u00e9ric Merlin \u6240\u8bf4\u7684\u90a3\u6837\uff1a\u90e8\u5206\u54c1\u724c\u3001\u653f\u754c\u4eba\u58eb\u548c\u8bc4\u8bba\u8005\u53ea\u662f\u501f\u4e89\u8bae\u4e3a\u81ea\u5df1\u5ba3\u4f20\uff0c\u800c BHV \u66f4\u770b\u91cd\u5b9e\u9645\u5546\u4e1a\u6d3b\u52a8\u3002<\/p>\n \u201c\u5927\u91cf\u6d88\u8d39\u8005\u5bf9 SHEIN \u7684\u9700\u6c42\u662f\u771f\u5b9e\u7684\uff0c\u6bd4\u5982\u683c\u52d2\u8bfa\u5e03\u5c14\uff08Grenoble\uff0c\u6cd5\u56fd\u4e1c\u5357\u90e8\u57ce\u5e02\uff0914 \u4e07\u5c45\u6c11\u4e2d\u6709 9.5 \u4e07\u540d SHEIN \u7684\u987e\u5ba2\uff0c\u6211\u4eec\u9700\u8981\u5c0a\u91cd\u8fd9\u6837\u7684\u5e02\u573a\u73b0\u5b9e\uff0c\u800c\u975e\u8fc7\u65e9\u4e0b\u5224\u65ad\u3002\u201d<\/p>\n BHV \u8001\u677f Fr\u00e9d\u00e9ric Merlin 11\u67089\u65e5\u53d1\u7684 ins \u622a\u56fe<\/p>\n \u8981\u77e5\u9053\uff0cBHV \u5df2\u7ecf\u4e8f\u635f20\u5e74\u4e86\uff0c\u800c Fr\u00e9d\u00e9ric Merlin \u6b63\u80a9\u8d1f\u7740\u653e\u4e0b\u8eab\u6bb5\u3001\u62e5\u62b1\u6d41\u91cf\u7684\u8f6c\u578b\u91cd\u4efb\uff0c\u5373\u4fbf\u4ed6\u5bf9SHEIN\u7684\u652f\u6301\u4f1a\u9971\u53d7\u8bdf\u75c5\u3001\u6b65\u5c65\u7ef4\u8270\uff0c\u4f46\u8702\u62e5\u800c\u81f3\u7684\u5ba2\u6d41\u91cf\u4f1a\u7ed9\u4ed6\u83ab\u5927\u7684\u5b89\u6170\u4e0e\u4fe1\u5fc3\u3002<\/p>\n \u5728\u4efb\u4f55\u65f6\u5019\uff0c\u7f6e\u8eab\u4e8b\u5916\u7684\u53e3\u8bdb\u7b14\u4f10\u90fd\u662f\u6700\u4e0d\u8d39\u5439\u7070\u4e4b\u529b\u7684\u4e8b\u60c5\uff0c\u4f46\u5982\u4f55\u89e3\u51b3\u773c\u4e0b\u7684\u7a98\u5883\u5462\uff1f<\/p>\n \u8fd9\u6216\u8bb8\u662f\u5236\u7ea6\u6574\u4e2a\u6cd5\u56fd\uff0c\u751a\u81f3\u6574\u4e2a\u6b27\u6d32\u88f9\u8db3\u4e0d\u524d\u7684\u96be\u9898\u3002<\/p>\n 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\u4eca\u5e74\uff0cPOD\u6a21\u5f0f\uff08\u5168\u79f0Print on Demand\uff0c\u610f\u4e3a\u201c\u6309\u9700\u6253\u5370\u201d\uff09\u6240\u5e26\u6765\u7684\u8de8\u5883\u7535\u5546\u9020\u5bcc\u795e\u8bdd\uff0c\u4fbf\u518d\u4e00\u6b21\u9a8c\u8bc1\u4e86\u4e2d\u56fd\u4f9b\u5e94\u94fe\u5bf9\u5e02\u573a\u8d8b\u52bf\u7684\u7075\u654f\u628a\u63a7\uff0c\u4ee5\u53ca\u8fc5\u6377\u7684\u53cd\u5e94\u901f\u5ea6\u4e0e\u5236\u9020\u80fd\u529b\u3002<\/p>\n 2020 \u5e74\uff0c\u8de8\u5883\u7535\u5546 POD \u6a21\u5f0f\u5174\u8d77\uff0c\u76f8\u5173\u4f01\u4e1a\u5f53\u5e74\u4e1a\u52a1\u589e\u901f\u8d85 500%\uff0c\u7d2f\u8ba1\u53d1\u8d27\u8d85 5000 \u4e07\u5355\u30022024 \u5e74\uff0c Temu\u3001SHEIN \u7b49 \u201c\u51fa\u6d77\u56db\u5c0f\u9f99\u201d \u52a0\u5927 POD \u4e1a\u52a1\u62db\u5546\u63a8\u5e7f\uff0c\u5e26\u52a8\u884c\u4e1a\u70ed\u5ea6\u98d9\u5347\uff0c\u5e73\u53f0\u7eb7\u7eb7\u5f00\u653e\u5165\u9a7b\uff0c\u5236\u9020\u3001\u8f6f\u4ef6\u7c7b POD \u670d\u52a1\u5546\u65e5\u8d8b\u5b8c\u5907\uff0c\u6d88\u8d39\u8005\u9700\u6c42\u4e5f\u4e0e\u65e5\u4ff1\u589e\u3002<\/p>\n Google Trends \u6570\u636e\u663e\u793a\uff0c\u5f53\u524d\u7528\u6237\u5bf9 POD \u6a21\u5f0f\u7684\u5174\u8da3\u8f83\u4e94\u5e74\u524d\u589e\u957f\u8fd1 300%\uff1b2024 \u5e74\u5168\u7403 POD \u5e02\u573a\u8fbe 98 \u4ebf\u7f8e\u5143\uff0c\u9884\u8ba1 2031 \u5e74\u5c06\u589e\u81f3 471 \u4ebf\u7f8e\u5143\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u8d85 25%\u3002<\/p>\n \u7834\u9664\u4f4e\u4ef7\u5185\u5377\u7684\u89e3\u51b3\u4e4b\u9053\uff0c\u6bcb\u5eb8\u7f6e\u7591\u5c31\u662f\u6253\u9020\u54c1\u724c\uff0c\u800c\u8fd9\u4e00\u70b9\u5728\u8de8\u5883\u9886\u57df\u6765\u8bf4\uff0c\u5df2\u7136\u662f\u8001\u751f\u5e38\u8c08\u3002<\/p>\n 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