作者 | 李小天

编辑 | 宋函

2023年世界移动通信大会（MWC 2023）开展第二天，各大中国厂商继续向全世界展示中国在移动通信领域的创新与突破。

首次参加MWC的传音TECNO于2月28日推出了一款旗舰智能手机PHANTOM V Fold，标志着该品牌进入可折叠设备市场的决心。这款手机通过最佳尺寸的旗舰双屏和超清晰的五镜头摄影系统，提供了身临其境的视觉体验，实现了无与伦比的图像制作。

传音在MWC 2023发布的新品 PHANTOM V Fold 图源：李小天 摄

传音手机是非洲市场用户最受欢迎的智能终端。据IDC数据，传音在非洲的市占率已达到50%以上，市场地位难以撼动。在展会现场，也有诸多来自非洲的消费者和经销商聚集在传音展台，了解和体验PHANTOM V Fold的功能特点。

一位来自尼日利亚的科技爱好者告诉霞光社，传音在尼日利亚、肯尼亚等非洲国家都有广泛的市场，在尼日利亚随处可见传音的品牌店面。传音手机不仅设计极富创意，并且价格还相当实惠，相较于其他品牌手机，它的各种功能都非常完善，但价格会便宜很多。

展会现场的传音工作人员对霞光社介绍说，传音聚焦于全球新兴市场的开拓，目前新兴市场国家仍处于“功能机向智能机切换”的市场发展趋势中，功能机仍占据较高的市场份额，智能机市场普及率相对较低，甚至还有一定比例人口尚未使用手机设备。

市场研究机构Strategy Analytics的一组研究数据证明了传音控股的战略前瞻性。2022年第三季度，传音在中拉丁美洲和中东欧智能手机市场取得了巨大进展，首次跻身前5名。按国家来看，尼日利亚、印度和肯尼亚是2022年Q3传音的前三大市场。

realme真我在MWC 2023向全球市场推出了采用240W快速充电技术的realme GT3智能手机。

240W的数字代表了当今行业中快速充电技术的最高标准，realme展示的也是全球范围内使用标准USB Type-C接口的最快240W充电技术。

real me GT3系列。图源：李小天 摄

一位来自马来西亚的科技媒体记者告诉霞光社，realme在马来西亚的手机市场份额位居前三位，他对realme的印象是非常敢于创新，比如这次展会发布的GT3系列，只需要80秒就可以把手机电量从1%从20%。

而另一位来自印度的消费者对霞光社说，realme是印度市场增长最快的手机品牌之一，位居三星、小米、vivo之后，处于印度市场的第四位，第五位是OPPO，而中国品牌几乎占据了70%的印度手机市场。

目前，realme已进入全球61个市场，包括中国和东南亚、南亚、欧洲、中东、拉美和非洲，全球用户超过1.4亿。据市场研究咨询公司Strategy Analytics统计数据显示，短短三年时间，realme就成为全球最快达到1亿销量里程碑的智能手机品牌。

各国消费者在realme展厅体验新款手机 图源：李小天 摄

MWC 2023仍在继续，霞光社也将在现场持续为全球用户带来关于中国移动通信厂商的第一手资讯。

英文版：

MWC 2023: Tecno Releases Foldable Smartphone, Realme Demonstrates 240W Fast Charging Technology

On the second day of MWC 2023, major Chinese tech manufacturers continued to showcase China’s innovations and breakthroughs in mobile communication.

Tecno

Participating at MWC for the first time, Tecno launched its flagship Phantom V Fold smartphone on February 28, marking the brand’s determination to enter the foldable device market. This smartphone delivers an immersive visual experience and unparalleled image production with its dual-screen and an ultra-clear 5-lens photography system.

The Phantom V Fold, Tecno’s First-ever Left-right Foldable S

Tecno smartphones are the most popular personal devices in the African market. According to IDC data, Tecno has captured more than 50% of mobile market share in Africa. At the exhibition, many African consumers and traders gathered at the Tecno booth to experience the Phantom V Fold.

African Consumers Gathering Around Tecno’s Booth

A technology enthusiast from Nigeria noted that Tecno has a large market share in Nigeria, Kenya, and other African countries. Its stores can be seen everywhere in Nigeria. Tecno smartphones are creative in design and affordable.

Staff members at the Tecno exhibition booth commented that the company focuses on emerging markets where phones with less advanced features still occupy a high market share and where the rate of market penetration of more advanced smartphones is relatively low. A certain proportion of the population in these areas has not yet even used smartphones.

A set of research data from Strategy Analytics, a market research organization, confirmed Tecno’s forward-looking strategy. In the third quarter of 2022, Tecno made strides in the smartphone market in Central Latin America and Central and Eastern Europe, ranking among the top five smartphone companies for the first time. Nigeria, India, and Kenya were the top three markets for Tecno in Q3 2022.

realme

At MWC 2023, realme introduced the GT3 smartphone with 240W fast charging technology.

The realme GT3 Series

According to a technology reporter from Malaysia, realme ranks among the top three in smartphone market share in Malaysia and differentiates its brand through innovation. The GT3 series released at this exhibition can be charged from 1% to 20% in only 80 seconds.

A consumer from India noted that realme is one of the fastest growing smartphone brands in the Indian market. realme ranks fourth by market share in India, after Samsung, Xiaomi, and vivo, and before OPPO, which holds fifth place. Chinese brands occupy almost 70% of the Indian smartphone market.

Realme has presence in 61 global markets, including China, Southeast Asia, South Asia, Europe, Middle East, Latin America, and Africa, with more than 140 million global users. In just three years, realme has become the fastest smartphone brand in the world to reach the milestone of 100 million sales, according to statistics from Strategy Analytics, a market research consultancy.

Consumers Experience the New Smartphone at the realme Exhibi